Disclaimer I want to thank everyone for the gilds, replies and suggestions. I just do not have time to reply to everyone, but I am reading everything. I am not sure how much bigger the thread can be, I already typed this but it vanished so I think I'm at the limit. I will try to keep updating, but I don't expect the thread to be up top for much longer and will likely vanish soon, so if you need anything save it.
Yes, it's hard, it sucks, it's depressing. It is something we all have to do if you want to see this virus go. Everyone knows the deal, too many think they're the exception but no one is. However, staying home is hard so maybe I can help at least one or two people with some incentives. I'll try to give links to some things that can help cure the boredom, and some support if you need it.
Most of this might be obvious to some, some might not even have internet and of course, money is a big issue, so I'll try to give some suggestions:
For streaming and on demand things such as Netflix et al, don't forget you can subscribe for free for your first month. This goes for most things in the list. If you are worried about putting in your payment details and forgetting to cancel a month later, don't worry! You can sign up and immediately cancel and you still get your free month!
For people who don't have a smart TV, you can buy a cheap Amazon Fire TV stick or a Roku box. The Fire stick can go as low as £20 often for 1080p. It will drop to £30 for 4k.
I picked up a 4k Roku device for £18 on Amazon once. It's fast and snappy. currently it's going for £33 for the 4k version. Having both, there is little difference between the devices. NowTV also do their own roku powered device.
Subscription based streaming sites that all offer 2-4 weeks free for first timers

Netflix *According to comments the second month is free.
Amazon Prime You can either get Amazon video on its own, or take prime with other benefits. I strongly urge those who use Amazon for buying off their store front to use [https://smile.amazon.co.uk/] as there is literally no difference except everything you buy amazon donates to a charity of your choice.
Now TV (I believe it's 7 days)
Disney+
Britbox
Amazon channels. I believe you can get all these individually but Amazon offers them as channels bound to your prime account, and they are again either free for a couple weeks (again, take them, cancel instantly) or very cheap. I recently subscribed to Starzplay for £1 for 3 months. It has some good shows on it like Fringe, doom patrol. It also has channels like Curiosity stream and shudder

If you have not subscribed to the any of the above, you can get a few months of free TV by signing up and cancelling instantly. I suggest waiting at least 5 minutes just to let it go through the system.
Some tips for Now TV. IF you already have a subscription, I've noticed you can get it cheaper by cancelling. When you cancel they will beg you to stay. Select "I can not afford it this month" and they should beg again, telling you what shows they have. If you say you still want to cancel, they'll beg one last time and offer you the subscription for cheaper. This won't work every month, but I've noticed they'll always offer it the first time, then again after a couple months. If you're subscribed to both films and entertainment do the most expensive one as it may not work both times (but it might!). You can also pick up passes from storefronts a lot cheaper sometimes, before I could pick one up on Amazon for £3 but, they seem to have cracked down on it. If you shop around (or if anyone knows of a legitimate store please let me know) you might be able to pick it up cheaper. Lastly, check their website and under your account they should have an "offers for you" section.
Completely free TV

If you do have a smart TV and/or device, there are some good free streaming apps. One I really love is called PlutoTV. I know this is on both Roku and the fire stick, as well as Ps4/Ps5 and xbox.
Pluto offers a bunch of live channels and now an on demand section, all for free. It has adverts but they are actually short (shorter than regular TV and fewer of them). Some of the channels are just streaming certain shows like Mythbusters 24/7 or Dog the bounty hunter, but it has a lot of old movie channels as well as 24/7 kickboxing and MMA. It also has a 24/7 poker channel I quite like.
Another one I like is Rakuten Viki however, I haven't watched it for a while as my fire stick is only 1080p and I have too many other devices attached. I believe it is on Roku but you have to jump through some hoops and have an account. The last I checked on the fire stick you did not. Viki offers a metric ton of Asian shows, mainly from Japan and South Korea but it does have chinese, Malaysian etc. It has subtitles. Some Japanese shows are hysterical, albeit weird.
Roku also do their own channels with free shows if you own a device.
For those who don't have a smart TV or a Streaming device, you can set up your own computer as a dedicated streaming device with Plex. It's been a while since I used it but I believe it now also offers free movies and TV.
Anime
If you are into Anime there is

The first 2 are free to watch, or offer premium without ads which you can have a trial with. Crunchyroll is the better of the two with more original choice for Japanese voice and subs, while Funimation has more Dubs. I don't believe HiDive is free to watch but you do get a 2 week trial. These are more exclusives than the previous two.
PC Centric software
If you are a gamer or like Audiobooks or anything that uses computers for things like music making, programming or graphic design

Humble Bundle offers, as per the name, bundles. A long running site that got bought out by IGN. It offers both single items and bundles you can buy individually/as a pack while also offering a separate monthly subscription for around £8-9. The subscription gives you 12 games on average per month. That's the simplest explanation but it changes somewhat as sometimes you get to pick 10 out of 14 games, or get all 12.
Humble bundle offers more than just games though. Every Tuesday they bring a new bundle of games, while Thursday (I "think) a new bundle of books. They very often have books from the Black Library giving you a ton of Warhammer books. Sometimes it's standard E-books, other times it's audiobooks. A few times a year they do bundles for graphic design, a typical bundle would include programs like Paintshop Pro Corel Painter etc, They usually go for £0.76 for tier 1 up to around £18 for tier 3, which would include 4-6 full titles with 10+ addons. They also often have Music making bundles or video editing software as well as Programming or video game development.
The bundles change often, they usually have around 11 bundles at a time that last for 20 days. Sometimes it's trash but they do often have some very good deals.
Fanatical offers the same as humble bundle except usually not as high quality, but sometimes they do have some incredible deals, and they are very very cheap.
Both humble and fanatical are safe, trusted and been around a long time, and they are NOT grey market key sites. They work with the publishers and developers. You can buy games both old and new for a lot cheaper than you would most other places. Unless it states otherwise, keys are usually for steam.
**BOTH HB and Fanatical (HB much more common) offer free games fairly often. The catch is linking your steam account to them (at least HB). It is safe however.
IndieGala is another site like above. Except, these are much much lower quality. However, they offer a metric ton of free games. Quality is low but it is legitimate, and a lot of free stuff.
Game Store Fronts

Steam This one is so obvious I didn't add it, but apparently many want me to. It is the best out there, and you can find almost everything, with fantastic deals.
Greenmangaming offers games cheaply. Again, not a grey market site (which are legal but unethical) and they sometimes do bundles.
GoG (Good old games) is a DRM free site run by CDPR, the makers of the Witcher 3 and Cyberpunk. They offer you games quite cheap and not needing DRM (such as Steam, Uplay etc which is less invasive versions of dodgy DRM from the olden days).
Epic Games Despite the controversy whether you care about their rivalry with valve, they offer free games ever week. Without ever having bought anything I have gained over 170 games. literally. Good games for the most part. They often give you £10 coupons as well.
Twitch Everyone knows twitch, but if you don't, it's a streaming service for watching gamers and girls with low cut tops accidentally bending over in front of the game. However, if you're signed up to prime, you get free games each month (and randomly between the set bunch).
Playstation Store Currently has January sales. Currently the free games for PS+ are for PS4: Shadow of the Tomb Raider and Greedfall. For the Ps5 it is Maneater
Games with Gold Bleed 2 and the King of Fighters XIII is available until Janurary 15th whilst little Nightmares is available until January 31st.

Gaming Subscriptions
Like the TV versions, you can sign up to these for a free trial (or very cheap). If you do sign up to only one at a time, it should keep you busy for a few months

Xbox Game Pass You can do this on both/either an Xbox or PC. If you sign up to the regular one, you can get a month (maybe three!) for £1. After you have done that, you can sign up to the premium version for 3 months at £1 a month. Most people know game pass, but you can download a large selection of games for free. The premium version gives you games with gold, allowing you to keep the games forever (but can only play with a subscription)
Ubisoft+ I'm not 100% sure if you get a trial or not. This allows a large collection of Ubisoft titles to play for £12.99 a month. Quite expensive but good if you like Ubisoft titles I guess.
EA Play EA's version. Goes by a ton of names I think, EA Access, EA Play, Origin Access etc etc. There's a couple of versions of this, and it is across all platforms (PS4/5, Xbox, PC) but not sure about the switch. I "think" the premium allows you to play on all platforms, while the cheaper one on a single platform, but I may be mistaken.
PS Now a once terrible service that is now actually very good. Allows you to download some Ps4 games to your PS4/5 and lets you stream a massive amount of Ps2/3/4 to your PC or playstation.

There's more like nvidia's service but you need the Shield device which is quite expensive. I'll leave it at that.
Audiobooks & Ebooks

Audible Not sure what the current deal is but if you are a prime member you can sign up for a trial and get a free Audiobook each month for 3 months. Some warhammer books are 48 hours long, 3 of those gives you a good 100+ hours of listening!
Comixology Another Amazon company, but lets you download some free comics I believe.
Marvel Unlimited No experience with this. ItFuckingWont wanted me to add it. A subscription service for Marvel.

Education

Sign Language BSL here No experience myself, suggested by n21brown and asked for a few times. Didn't know SL was so popular! Listed as "Pay what you can"
BBC's Bitesize here is apparently good for home learning. Again, no personal experience.

If you need some spare change
Okay, I don't generally bother with it, but maybe some of this could be useful to you. These are NOT a quick way to make a fortune. These are small things you can do over time for a bit of pocket change

If you have prime you can get a FREE FIVE POUND GIFT CARD by literally just streaming a song from Amazon music (which is included in prime) here is the details According to the comments it's only for select people, but it's worth trying If the link doesn't work for you just google "Amazon £5 coupon music"
Now, these sorts of sites have been around for years, I haven't used any other than talkInsights which I must have signed up to 10-15 years ago. Basically they send you surveys and you answer them. They are confidential and don't ask for personal details in the survey. You need 2000 points and you get £20. During the pandemic they've slowed down but I probably get around £40 a year. Not much I know, but it's an email followed by a quick survey ticking boxes. Depending on your answer sometimes you get screened out, I'm not telling you to lie but just be consistent with your answers and you should be able to work out how to not get screened. Some emails are only worth 20 points, others 200. It's slow to get to the 2000 but very quick to just answer a few questions.
Apparently beermoneyuk is a good sub to make some pocket change with.
There is also matched betting. I have never done this, I don't have the patience but from what I've read, it's legitimate, it works and you can make a fair amount of cash from it so long as you do it correctly, and there's a ton of guides. I mention this because people stuck at home could get into it and as long as you're careful (I.E not entering in the wrong numbers) it's risk free AND it pisses off the betting shops. It seems people in comments have had success with it. Disclaimer A couple have complained about gambling. This arguably is not gambling. If you are susceptible to addiction do not do it. However, it's argued that there is no fun or buzz in this, and it's a very tedious and time consuming thing. Others argue you can't make the same money anymore (People were making thousands, now only hundreds if that). It's risk free providing you know what you're doing, the risks are user error, such as entering the wrong numbers. Someone pointed out that due to the lockdown, bets could potentially be cancelled due to sport stopping. So use on a side of caution. We're (mainly) adults so I'll leave it up just because this doesn't have the excitement of regular gambling.
Microsoft Rewards This is an easy way to make pocket change doing very little. Most people have a MS account. The rewards program offers you numerous ways to grab points, by playing free to play games, answering small questions (you don't even need to answer most of the time, just open the link and shut it) and by using bing and searching on it. I've gotten 20k points JUST by answering questions over a couple months. There are many rewards but you can grab a £5 gift card for 6k for example, or a month of game pass (and AFAIK you can make points playing the games)
Google rewards Someone mentioned this in the comments. I have not used it, so can not give any input on it. Sounds similar to TalkInsights which I linked. Google states "Complete short surveys while standing in line, or waiting for a subway. Get rewarded with Google Play or PayPal credit for each one you complete. Topics include everything from opinion polls, to hotel reviews, to merchant satisfaction surveys. We’ll notify you when a survey is waiting."

That's it for now. I will try to update as I go along. A long post but I hope that it can help some of you with finding something good to do that's free, cheap or a bargain. I do suggest getting prime, especially since you get free music, free delivery, free TV and music and free video games each month. In fact, there's a ton of perks and I feel I've gotten way over the cost investment.
Hope it helps someone at least
PartTimeCrazy said if you bought an Apple product you get 3 free months of Apple Arcade and Apple TV free for a year
fakehunted is upset I didn't mention wanking. Tesco have 225 sheets of Tissue for £0.75!
tale_lost suggested Project Gutenberg for a collection of free E-Books
Learning Language
Unfortunately, I don't have time to check every link listed so I will link the comments:
Togtogtog Gives a lot of links for Spanish

Duolingo Numerous people have suggested this So I haven't used myself. Thanks to OhHiGCHQ StephanieMecredy & Allorie_95

Board & Tabletop games
Corporal_Anaesthetic has made a list of Board games
ilyemco suggested these
HEALTH
I'm not a doctor! But if you're a smoker, something I strongly suggest is to quit. I struggled for years but in the first lockdown I quit, technically. I haven't had a cigarette since, however, I do that silly thing millennials do. I vape, but, it made quitting extremely easy. I would not have been able to do it if it wasn't for 88Vape They sell extremely cheap liquids at £1 each. You can find these in B&M but you can pick up 25 for £20 or buy your own mix.
Vitamin D deficiency has been said to be a big problem for the virus. I'd suggest (again, not a doctor!) that you pick some up. Tesco do a 3 for 2 deal. So you can pick up 270 tablets for £7.
If you are vulnerable you MIGHT be able to phone tesco and get put on their delivery saver list (currently it's paused but phoning may help. At the very least they might give you a priority slot. I did this for my mum, we didn't shop at Tesco but I phoned for her, and they put her on with no hassle, so she can always get a delivery.
HELP & ADVICE
The lockdown Rules.
Reasons to leave home include:

Work or volunteering where it is "unreasonable" to work from home. This includes work in someone else's home, such as that carried out by social workers, nannies, cleaners and tradespeople
Education, training, childcare and medical appointments and emergencies
Exercise outdoors (limited to once a day). This includes meeting one other person from another household in an open public space to exercise
Shopping for essentials such as food and medicine
Communal religious worship
Meeting your support or childcare bubble. Children can also move between separated parents Activities related to moving house

I want to add, if you are in danger you are also allowed (and must!) to get away from the situation for some reason, BBC seems to have missed this very important thing (or I am blind)

To flee the threat of harm or violence.*
CoronaVirus Symptoms
CoronaVirus government site You can check your location and how many cases here.
Worldometers Shows cases around the world.
Interactive UK Map Another easy to read map with cases in counties and local area's.
World Health Organisation

Support

FOR THOSE SHIELDING YOU CAN CONTACT THE ROYAL VOLUNTARY SERVICE. These people helped my mother with picking up her medicine from the chemist. They were very helpful and went out their way to keep in touch and do it immediately. (It's the only experience I have with them though)
_riotingpacifist wanted these links added, but I simply just don't have the time to vet and check all the suggestions here, so I will link as is:

Update:
Digital Art
These are Free

Krita Arguably the best in my opinion. It has a load of options, brushes and a decent UI. It works fantastic with a tablet.
Gimp This is a decent program but last I used, the UI was a pain, and it isn't so user friendly while misses features, but it works, and it is possible to do some incredible creations on it.
Medibang Paint This is slightly geared towards Comics and Manga. I really enjoy using this with my drawing Tablet. As far as I know, it also for regular tablets for Android/Ipad and is free.

You can pick up a drawing tablet on Amazon quite cheap these days! Small ones that are just a black slate such as the wacom ones are good but takes some practice to get use to, but very worth it if you can't afford a dedicated drawing tablet with a screen.
Office suit software
A couple of free applications for word processing, spreadsheets etc.

LibreOffice This has most the average user would need to write their own books or to work from home. There's not a huge amount of difference between the two I'm linking (since I last used anyway) so it's more for preference.
Open Office You can pick this up here and again, like above it's just preference.

Music Making
I'm going to direct to matthewharris806 for some links as all the programs I've used like Reason are expensive, or cheaper stuff in bundles such as Magix software.
Games development
D_Dad_Default gives some links for that here

Lockdown, things to do, help & advice.

Disclaimer I am posting this here because I got a message from the mods asking me to. I'm not from London so links aren't London centric (but hopefully still of help) and the main post is here so any updates will likely be there (I will try here but it's hard to keep up with the amount of suggestions)
Thanks.
Yes, it's hard, it sucks, it's depressing. It is something we all have to do if you want to see this virus go. Everyone knows the deal, too many think they're the exception but no one is. However, staying home is hard so maybe I can help at least one or two people with some incentives. I'll try to give links to some things that can help cure the boredom, and some support if you need it.
Most of this might be obvious to some, some might not even have internet and of course, money is a big issue, so I'll try to give some suggestions:
For streaming and on demand things such as Netflix et al, don't forget you can subscribe for free for your first month. This goes for most things in the list. If you are worried about putting in your payment details and forgetting to cancel a month later, don't worry! You can sign up and immediately cancel and you still get your free month!
For people who don't have a smart TV, you can buy a cheap Amazon Fire TV stick or a Roku box. The Fire stick can go as low as £20 often for 1080p. It will drop to £30 for 4k.
I picked up a 4k Roku device for £18 on Amazon once. It's fast and snappy. currently it's going for £33 for the 4k version. Having both, there is little difference between the devices. NowTV also do their own roku powered device.
Subscription based streaming sites that all offer 2-4 weeks free for first timers

Netflix *According to comments the second month is free.
Amazon Prime You can either get Amazon video on its own, or take prime with other benefits. I strongly urge those who use Amazon for buying off their store front to use [https://smile.amazon.co.uk/] as there is literally no difference except everything you buy amazon donates to a charity of your choice.
Now TV (I believe it's 7 days)
Disney+
Britbox
Amazon channels. I believe you can get all these individually but Amazon offers them as channels bound to your prime account, and they are again either free for a couple weeks (again, take them, cancel instantly) or very cheap. I recently subscribed to Starzplay for £1 for 3 months. It has some good shows on it like Fringe, doom patrol. It also has channels like Curiosity stream and shudder

Steam This one is so obvious I didn't add it, but apparently many want me to. It is the best out there, and you can find almost everything, with fantastic deals.
Greenmangaming offers games cheaply. Again, not a grey market site (which are legal but unethical) and they sometimes do bundles.
GoG (Good old games) is a DRM free site run by CDPR, the makers of the Witcher 3 and Cyberpunk. They offer you games quite cheap and not needing DRM (such as Steam, Uplay etc which is less invasive versions of dodgy DRM from the olden days).
Epic Games Despite the controversy whether you care about their rivalry with valve, they offer free games ever week. Without ever having bought anything I have gained over 170 games. literally. Good games for the most part. They often give you £10 coupons as well.
Twitch Everyone knows twitch, but if you don't, it's a streaming service for watching gamers and girls with low cut tops accidentally bending over in front of the game. However, if you're signed up to prime, you get free games each month (and randomly between the set bunch).
Playstation Store Currently has January sales. Currently the free games for PS+ are for PS4: Shadow of the Tomb Raider and Greedfall. For the Ps5 it is Maneater
Games with Gold Bleed 2 and the King of Fighters XIII is available until Janurary 15th whilst little Nightmares is available until January 31st.

Gaming Subscriptions
Like the TV versions, you can sign up to these for a free trial (or very cheap). If you do sign up to only one at a time, it should keep you busy for a few months

Xbox Game Pass You can do this on both/either an Xbox or PC. If you sign up to the regular one, you can get a month (maybe three!) for £1. After you have done that, you can sign up to the premium version for 3 months at £1 a month. Most people know game pass, but you can download a large selection of games for free. The premium version gives you games with gold, allowing you to keep the games forever (but can only play with a subscription)
Ubisoft+ I'm not 100% sure if you get a trial or not. This allows a large collection of Ubisoft titles to play for £12.99 a month. Quite expensive but good if you like Ubisoft titles I guess.
EA Play EA's version. Goes by a ton of names I think, EA Access, EA Play, Origin Access etc etc. There's a couple of versions of this, and it is across all platforms (PS4/5, Xbox, PC) but not sure about the switch. I "think" the premium allows you to play on all platforms, while the cheaper one on a single platform, but I may be mistaken.
PS Now a once terrible service that is now actually very good. Allows you to download some Ps4 games to your PS4/5 and lets you stream a massive amount of Ps2/3/4 to your PC or playstation.

There's more like nvidia's service but you need the Shield device which is quite expensive. I'll leave it at that.
Audiobooks & Ebooks

Audible Not sure what the current deal is but if you are a prime member you can sign up for a trial and get a free Audiobook each month for 3 months. Some warhammer books are 48 hours long, 3 of those gives you a good 100+ hours of listening!
Comixology Another Amazon company, but lets you download some free comics I believe.
Marvel Unlimited No experience with this. ItFuckingWont wanted me to add it. A subscription service for Marvel.

Education

Sign Language BSL here No experience myself, suggested by n21brown and asked for a few times. Didn't know SL was so popular! Listed as "Pay what you can"
BBC's Bitesize here is apparently good for home learning. Again, no personal experience.

If you have prime you can get a FREE FIVE POUND GIFT CARD by literally just streaming a song from Amazon music (which is included in prime) here is the details According to the comments it's only for select people, but it's worth trying If the link doesn't work for you just google "Amazon £5 coupon music"
Now, these sorts of sites have been around for years, I haven't used any other than talkInsights which I must have signed up to 10-15 years ago. Basically they send you surveys and you answer them. They are confidential and don't ask for personal details in the survey. You need 2000 points and you get £20. During the pandemic they've slowed down but I probably get around £40 a year. Not much I know, but it's an email followed by a quick survey ticking boxes. Depending on your answer sometimes you get screened out, I'm not telling you to lie but just be consistent with your answers and you should be able to work out how to not get screened. Some emails are only worth 20 points, others 200. It's slow to get to the 2000 but very quick to just answer a few questions.
Apparently beermoneyuk is a good sub to make some pocket change with.
There is also matched betting. I have never done this, I don't have the patience but from what I've read, it's legitimate, it works and you can make a fair amount of cash from it so long as you do it correctly, and there's a ton of guides. I mention this because people stuck at home could get into it and as long as you're careful (I.E not entering in the wrong numbers) it's risk free AND it pisses off the betting shops. It seems people in comments have had success with it. Disclaimer A couple have complained about gambling. This arguably is not gambling. If you are susceptible to addiction do not do it. However, it's argued that there is no fun or buzz in this, and it's a very tedious and time consuming thing. Others argue you can't make the same money anymore (People were making thousands, now only hundreds if that). It's risk free providing you know what you're doing, the risks are user error, such as entering the wrong numbers. Someone pointed out that due to the lockdown, bets could potentially be cancelled due to sport stopping. So use on a side of caution. We're (mainly) adults so I'll leave it up just because this doesn't have the excitement of regular gambling.
Microsoft Rewards This is an easy way to make pocket change doing very little. Most people have a MS account. The rewards program offers you numerous ways to grab points, by playing free to play games, answering small questions (you don't even need to answer most of the time, just open the link and shut it) and by using bing and searching on it. I've gotten 20k points JUST by answering questions over a couple months. There are many rewards but you can grab a £5 gift card for 6k for example, or a month of game pass (and AFAIK you can make points playing the games)
Google rewards Someone mentioned this in the comments. I have not used it, so can not give any input on it. Sounds similar to TalkInsights which I linked. Google states "Complete short surveys while standing in line, or waiting for a subway. Get rewarded with Google Play or PayPal credit for each one you complete. Topics include everything from opinion polls, to hotel reviews, to merchant satisfaction surveys. We’ll notify you when a survey is waiting."

Duolingo Numerous people have suggested this So I haven't used myself. Thanks to OhHiGCHQ StephanieMecredy & Allorie_95

Work or volunteering where it is "unreasonable" to work from home. This includes work in someone else's home, such as that carried out by social workers, nannies, cleaners and tradespeople
Education, training, childcare and medical appointments and emergencies
Exercise outdoors (limited to once a day). This includes meeting one other person from another household in an open public space to exercise
Shopping for essentials such as food and medicine
Communal religious worship
Meeting your support or childcare bubble. Children can also move between separated parents Activities related to moving house

I want to add, if you are in danger you are also allowed (and must!) to get away from the situation for some reason, BBC seems to have missed this very important thing (or I am blind)

To flee the threat of harm or violence.*
CoronaVirus Symptoms
CoronaVirus government site You can check your location and how many cases here.
Worldometers Shows cases around the world.
Interactive UK Map Another easy to read map with cases in counties and local area's.
World Health Organisation

Support

FOR THOSE SHIELDING YOU CAN CONTACT THE ROYAL VOLUNTARY SERVICE. These people helped my mother with picking up her medicine from the chemist. They were very helpful and went out their way to keep in touch and do it immediately. (It's the only experience I have with them though)
_riotingpacifist wanted this links added, but I simply just don't have the time to vet and check all the suggestions here, so I will link as is:

Update:
Digital Art
These are Free

Krita Arguably the best in my opinion. It has a load of options, brushes and a decent UI. It works fantastic with a tablet.
Gimp This is a decent program but last I used, the UI was a pain, and it isn't so user friendly while misses features, but it works, and it is possible to do some incredible creations on it.
Medibang Paint This is slightly geared towards Comics and Manga. I really enjoy using this with my drawing Tablet. As far as I know, it also for regular tablets for Android/Ipad and is free.

LibreOffice This has most the average user would need to write their own books or to work from home. There's not a huge amount of difference between the two I'm linking (since I last used anyway) so it's more for preference.
Open Office You can pick this up here and again, like above it's just preference.

Playboy going public: Porn, Gambling, and Cannabis

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

AITA for not asking my sister to transfer us our sons savings despite my girlfriends wishes/fears?

throwaway because I don’t want friends reading this and judging us
My gf (24) and I (21M) had kids before we were financially stable, they were both oopsies and while we’re happy with our boys we struggle when unexpected expenses drop and we have no savings.
My sister (29) raised my brother (16) and I and adopted us both, so don’t ask about my parents please. She and her husband send us money weekly and take our kids on a Fun Day once a month. They put aside some money for our sons adulthood, which I am ever so thankful for (they hold the saving accts.)
My gf has had issues with my sister since we announced we were expecting the first time. My sister has no poker face so it was obvious she was upset for a few hours despite her congratulations. I moved in with my gfs parents when I graduated and my son was born soon after so we had help, but GF expected sister to be more hands on. To this day gf thinks sister is trying to buy our sons love instead of taking care of them even half as often her parents do. I told her that wasn’t fair but it just starts an argument.
More recently, my brother texted me “get your **nt gf back in line and raise your own failed pullouts” which is harsh for him. Turned out Gf had dropped the boys off at my sisters for a sleepover without asking and told her “to act like family”. TBH I don’t think gf told the full story coz later my sister called apologising for my childhood, she’s trying her best to keep me and my family happy and secure but she’s not Wonder Woman; she’s DONE raising other people’s kids (and my brother has been punished, a bit harshly imo).
There’s tension coz my gf wants to cut contact with them coz of the text and call, but not before they transfer us our sons savings and agree to send the payments (her word) directly to us so they can’t be financially manipulative. I refuse: it’s beyond insulting, stupidly shortsighted, and I’m not cutting contact over this.
My gf says it’s our kids money so we get final say in where it goes and we need it now so sister should respect that. I don’t want that, life isn’t lavish but our needs are met. I feel safer knowing my sister is saving for our sons futures: they’re putting in more money monthly than we could in 6. It’s self serving, I know that, but it’s true. But now gf calls my sister controlling and spiteful coz if she truly loved our sons and wanted what was best for them she would keep sending it even if we cut contact.
I’m NOT cutting contact over teen angst that I chewed him out for and my sister shut down ASAP: I’ll ask for some distance but that’s it. Gf dropped it but is still asking for them to give us our sons savings. I’m scared of what backlash could be tbh, but gf is right, that money as an emergency fund would help us A LOT, we could breathe a bit easier at the end of the month, its the one thing her parents can’t help with. But it feels very wrong and dirty.
So WIBTA for not asking (and hoping it calms down)?
Edit: ok the amount of negative comments is overwhelming. I get that my sister did a lot, but shouldn’t that make her more sympathetic to our situation? She has adhd and maybe autism, my gfs family are a lot more affectionate than she was, at least they say “I love you” almost daily.
My sons are 3 and 1, they’re not the easiest ages to handle, some support from my side of the family would be nice, it’s always gfs family babysitting. I also don’t think my gf is toxic or entitled, just stressed and overwhelmed.
Edit 2: I wasn’t clear but the money likely comes from my sisters husband. He’s a coder, so he’s flushed, he moved her and my brother into his house, and she’s a waitress doing an online degree, so I don’t think she makes enough a ton? Also, she doesn’t want to be pregnant and her husband can’t have kids, so I think they’re childfree but not really because my brother calls him dad ? *and he’s always happy to see my kids, he’s always taking them to expensive places I know my sister can’t afford
edit 3, probably final the tide went from NTA to yta real fast. I feel like nothing here is straightforward and black and white. I feel like as much as I can appreciate my sister, I can feel sad that I missed out of the whole warm unconditionally loving nuclear family my gf had and introduced me to. They had a lot of questions about my sister and like I knew she wasn’t “normal”, but they seemed horrified at some of my stories?
I know some (like having all 3 share a bed in a 1 bedroom apartment when she first “adopted” -it wasn’t legal yet she just snuck in, packed our bags and snuck us out) weren’t her fault per se, but it still made me realise that she did some shady stuff, she just always got lucky coz people pitied us. Even the landlord was nice about her having 2 kids im a 1 person rental and put a futon in there. And Like she used to steal food right? Then she got caught, and that dude set up her with an Italian restaurant (owned by the brother of the guy who caught her stealing!!) who gave her their leftovers, and even clothes the kids no longer wore, pads/tampons, toys for Xmas. It’s like she had her own private shelter and she even was a bridesmaid for that guys niece last year. Some real Oliver Twist shit I didn’t think actually happened irl. Even this one dealer would give her a free joint when he saw her, I don’t think she even knew his name. Stuff I found funny/sweet, my gfs family looked traumatised. So yea.... not a normal upbringing.
I didn’t mean to bash my sister with the adhd comments, but I don’t know if you actually know what it’s like living with someone who shuts down when she’s overly stimulated or gets fits of energy and bugs out until she goes out for a walk, no matter time of day or weather. It doesn’t sound that bad, but it happens during dinner, movie time, homework help, in the middle of night.... plus there’s the whole start one thing and 3 hours later she’s actually started 5 others things, nothings finished and probably won’t be for like a week unless it’s urgent. It’s not abusive, it’s hist a lot to deal with you know?
I know it isn’t in her nature to be maternal and she admitted she’s not sure shes ever felt LOVE because she can’t relate to any media about it. (I know she does live us in her own way, but it’s hurts hearing her say that.) It’s complicated between us, but she is my sistemother figure, even if the money stopped I wouldn’t want to lose contact. That was never an option in my mind.
I understand where the comments related to money came from. For the record, I’m not keeping contact with my sister for the money. I don’t sound credible because I literally said it’s smarter to let her keep the account because she could put more into it, but hey, I’m an AH on behalf of my sons, not stupid. With the money I was simply pointing out that I understand my gfs POV and some cash could help us (short term, not long term, I really do want my sons to have the full amount). No one in her family can help with it, my sister probably couldn’t/wouldn’t of her husband wasnt so chill.
I asked my sister for money when we moved out of my in laws, and the second pregnancy was more complicated. She sent us money but after she got married she cut down her work hours yet the money I received tripled. I have thanked her and her husband and made them ty cards from my kids. I know this post made me sound really bad and money hungry, but please know this is just what’s going on recently, not reflective of the time before, I don’t take her money for granted and my sister knows this. But I’ll never be able to pay her back and they know it.
I rarely think about the boys savings unless I stress over the boys futures. I certainly don’t consider it theirs, it’s legally my sisters until she gifts it. I hate that this is even a fight between gf and I because I get her POV but I can’t bring myself to ask my sister about it or ask for more money/loan I feel too guilty. I can’t ask her to stop the weekly help, we’re struggling without it some months. Someone asked, we get 250 a week. When she drew up the plans for my sons savings, she committed to 150/month but her husbands slipped once and said he sends in 500 (250 per child).
So like yea. some distance between my sister and gf for a bit would do some good. I’m going to have to explain to bf that my sister can’t be fill traditional aunt/grandma roles because while she’s both, she has very little free time. she’s trying to catch up her education and career (she’s transferring to a more reputable school with in person learning to finish her degree), and my brother has been really struggling with remote learning this year so she and her husband spend a lot of time helping him. My brother also has adhd so that’s got my sister very stressed, because they’ve yet to find meds that work for him. Just saying that stress may have led to the explosion.
I don’t think my gf is toxic or manipulative, No more than my sister was at her age. Imma tell her to back off my sister and forget about the boys savings, we have a long way to go before it’s theirs, and it won’t be a life changing amount, just a boost to entre the adult world. But er, my gf holds grudges so the tension will be here for a while I think. If I ever throw her families lack of financial help in her face again I can kiss my sons goodbye, it’s a sore spot for her.
Well. My question was “AITA for not asking my sister to transfer us our sons money”. Imma take it the verdict is “no, stand my ground, my sister is a modern day saint, I need to get my shit together”. Stuff I knew and unbiased brutal honesty is a real shake up I won’t lie.
Maybe I’ll update if shit gets interesting. I’m really realllly hoping to get this behind us drama free though. Maybe I’ll answer more questions, but I got hat I came for
Edit 4: the bloody knife award? Realy? Ok How am. Still getting shit awards for this? Surely there’s more interesting posts?
Wdit5: I keep seeing this mentioned so I’ll clarify here that my gf and I got our son place when we were expecting our second son

I'm in IT but is only new to Crypto - don't shame. Started in December. Started on Bitcoin Cash.

GPA Lifehacks: The Complete Guide on How to Get a 4.0

Lately I've noticed many people on this sub posting content complaining about how their relatively low marks are derailing them from their dream of becoming a doctor. Stuff like "Help! I got a B+, Will I Still Get into Med School???" comes to mind. I understand that being a premed can lead to anxiety when your goals and high academic expectations aren't met. With that being said, I'd like to offer a preventative approach for managing this anxiety. By using "lifehacks", I went from a 3.78 in 1st year, to a 3.92 in 2nd year and finally, a 4.0 in my first half of 3rd year. Anyways, here are all my tips, tricks and secrets I wish I knew in 1st year on how to score a perfect GPA. I will be covering hacks for choosing courses, learning tips, studying tips and lifestyle changes.
**Disclaimer**: These hacks are generally for people who take "memorization courses" like biology. Many of these tips won't apply to "plug and chug" courses like math, physics and some chemistry. Some of these tips may not work for you, but feel free to pick and choose ones that you think would be useful.
How to Choose Courses:

Take bird courses or courses with profs that actually care about teaching. These are your best friends. If you want a 4.0, it's best to take the path of least resistance since med schools don't care about your major. (Always remember to maintain the requirements for your year, some schools want you to take a majority of 3rd year courses in 3rd year for instance)
Do not take grizzly bear courses (notoriously difficult classes) or courses with profs that are known to not care about you (ie: making tests impossible for no reason, trying to keep the class average low, unrepresentative content on tests, etc.) If these courses are required for your major, make sure to take bird courses in the same semester to balance it out.
You can figure out whether a course is easy or hard by using: course reviews, professor reviews (ratemyprof), asking upper years for the syllabus, emailing the prof for the syllabus, asking their grad students who TA the course what their thoughts are etc.
Enrol in an overloaded amount of courses. Usually, 5 classes per term is considered a full course load. Ask for special permission and get 6 or 7 courses. In the first week of school, get a feel for your classes and drop the worst 1 or 2 before the "drop with penalty" period. This way you're guaranteed to be left with courses you know you can do well in rather than being stuck in grizzly bear courses.

How to Learn (In Person and Virtually)

Print the lecture powerpoints (2 slides per page double sided). During lecture, physically handwrite annotations on these powerpoints. These will be your notes. Research demonstrates that hand writing leads to better content retention than typing.
Pay extremely close attention to what the prof is saying and write down anything and everything that you feel is important. This allows your brain to make inferences and gain a deeper understanding of content to help perform better on tests. It also allows you to refer back to lecture content easily when studying. Some profs emphasize what will be tested or outright tell you a question that will be on the midterm/final. Don't be the guy who missed what they said.
GO TO CLASS, this is a no-brainer. Sit in the front or close to the front and ask questions. Don't be afraid to look like a "tryhard". You'll have the last laugh when you get into med school and the people who made fun of you don't. This also lets you have opportunity to build a relationship with the prof. Maybe you can get into their lab or get a nice reference letter later on.
Eliminate all distractions during lecture. This means no texting, no tindering, no watching the leafs game and no messing around with your friends during learning time. I remember one class in 2nd year, I used to play Minecraft during lectures with my friend. Needless to say, that was the hardest I've ever had to work for an A- ever. If you actually pay attention in class, studying becomes so much easier. If you aren't mentally in class it's the same as not physically going. You'll have to learn everything right before the midterm/final rather than reviewing. Your grades will reflect this.
For online learning, if your prof does pre-recorded podcasts instead of zoom calls, pause the video and replay something you want clarified or change the playback speed when you understand something well. This lets you be efficient and time manage properly.
Consult the textbook to clarify something you don't know or if you want to extend your understanding.

How to Study

Spaced repetition using ANKI or handwritten flashcards. Aim for a few hours every day. It's important to not just passively read content. You actually have to make an effort to memorize stuff.
Active recall. Close your notes and try and recite/explain an entire slide. Studying with motivated friends in the same class really helps for this. You can test each other or do quizlets/kahoots together.
Immerse yourself in content. Find youtube videos relating to your class materials. For human physiology I used to watch crash course to supplement my learning. Volunteer in the profs lab or start researching topics out of interest. For instance, I was really interested in chemical weapons like sarin gas which is an acetylcholinesterase inhibitor and causes all your muscles to contract at once. I started reading about it on wikipedia, now I can fully describe the events at the neuromuscular junction in detail. Side note: sometimes learning about diseases and enzyme inhibitors can really help solidify your understanding of a physiological pathway.
Use test banks. If you don't know what these are, they're basically a giant list of multiple choice questions for your textbook. You can sometimes find them by google searching "X textbook testbank" So if I want the human physiology test bank, I'll search "Principles of Human Physiology 8th Ed Test bank". You can spend anywhere between $10-50 for the pdfs to be emailed to you. Any higher prices than that and you're probably being ripped off. These are excellent study and revision resources to use before a test. Some profs even use questions straight out of these test banks on their own tests. Even if they don't, you have an excellent resource on your hands. Always check with your schools academic integrity policy before using this tip. Some may consider it cheating if profs are using the exact same questions on their tests. If test banks are not allowed at your school, play it safe and don't use them.
Alternatively, you could ask upper years for their tests if they still have them or check your faculty student success office or similar campus resource for old tests/study material.

Lifestyle Changes

Get 8-10 hours of sleep every night. Non-REM sleep activates long term potentiation pathways in your hippocampus to help consolidate memories. If you study during the day and get a good nights rest, you will retain more information. Basically, you can study for free while you sleep. So take advantage and sleep more!
Exercise. Weight lift, run, swim, bike, play soccer, play basketball etc. Studies show that exercise makes you more focused and less anxious. You can even turn these into valuable extra-curriculars like intramurals, making your own fitness webpage/blog/instagram, following a fitness challenge etc. Also, you get jacked so you will never have to be afraid of someone kicking your ass which is a bonus.
Meal prep. I meal prep for the entire month and freeze all my food. If you don't want to go that far, you can start off meal prepping every week. You won't need to spend time every day cooking or blowing money on take-out because you'll have food ready to go all the time. Thus, you can spend more time focusing on school and extra-curriculars. This lets you make healthy, proportioned food choices for lunches and dinners while saving grocery money long term. Follow Canada's Food Guide. I have 50 takeout containers which I fill with 50% vegetables, 25% carbs and 25% meat/fish for the month.
Spend time with friends/family. Always remember to take breaks from your grind. Take time to spend with loved ones and enjoy yourself once in a while. This past term, I took 1 day off a week to watch The Mandalorian and play poker with my roommates.
Above all, be mindful of yourself. Each and everyone of you deserves the best, your academic abilities don't define you as a person. We're only human beings, not robots. Sometimes we perform poorly, other times we perform amazingly. There will always be someone better off or worse off than you so theres no point in comparing yourself. Just do the best you can, focus on yourself and your own personal growth and try to help others where possible.

Sorry for the long post, just wanted to share what's worked for me to improve my grades. Hope everyone can benefit in some way from this. Feel free to comment what works for you or if any of these tips resonate with you. Have a safe and happy holiday!

I am 27 years old, make $115k, live in Boston, and work as a recruiter

Section Zero: Intro
One thing I want to note is this week was pretty unusual for me just in terms of how I spent my time. I was on vacation from work, had a random sidegig that I have never done before, and was catching up on a bunch of craft stuff I had been meaning to get to.
I didn’t start budgeting or thinking about savings/retirement until this summer. I kind of had a wake up call when I realized that I wasn’t scheduled to pay off my student loans until my mid to late thirties. I’ve always made enough money to pay for expenses and my student loans, but I never felt like I had money leftover to save or take big vacations. Once I started budgeting I realized I did have that money but I was always impulse shopping. So I feel some regret about how much more I could have saved by this point in my career, or how much more of my student loans I could have paid off.
I have a lot of student loan debt from my bachelors. I got into a big name university and my family, friends, and teachers all told me to go no matter the cost. In retrospect I don’t think I agree with this advice, but it is what it is and I’m very motivated to pay off my loans and be debt free.
My main goal right now is to pay off my higher interest student loans before 30. After that, my goal will be to max out my 401k each year and start investing. Long term, I’d love to get to a point where I can work part time or take extended periods off every few years. I’m also contemplating having kids, so I’m trying to figure out how that affects how much I want to work and how much money I should make.
A mini goal I have is that I am trying very hard NOT to online shop right now. I bought 4 things around Black Friday and I’m trying to take a break from buying clothes for December-January. Since the beginning of COVID, my online shopping has really ramped up and I feel like I’m browsing for clothes all the time. So hopefully we will not see any clothes purchases during this week :)
Section One: Assets and Debt
Retirement Balance: $49,300 in my employer 401k. I’ve contributed between 4-7% ever since I started working full time.
Equity: none
Savings account balance: $16,000 - 15k of this is my emergency fund and 1k is saved for vacations
Checking account balance: $6,300
Credit card debt: currently have about $1000 on my credit card, but I pay this off in full every month. I put all of my purchases on my credit card.
Student loan debt: Currently $87,000 for a bachelor's degree from a private university. I graduated in 2015 with $140,000 of student loans and have paid about $90,000 towards them so far (part of those payments went to interest). When I first graduated I had a couple loans between 7-9%. I refinanced this summer, and now $52k of my debt is at 4%, and the other $35k is at 2.5%. My plan is to pay off the 4% as soon as possible (looks doable in the next 2-3 years), and then start investing and maxing out my 401k, and keep just paying the minimum on my 2.5% loans.
Section Two: Income $115,000 base salary with potential for a performance bonus. (I live with my boyfriend, M, and we split rent according to the ratio of our incomes, roughly 45/55, and food, utilities, etc 50/50)
Income Progression:
High school - I worked as a lifeguard during the summers, making $9-11/hr.
College - I worked ~10hrs/week in a variety of on campus jobs, which paid $10-11/hr. I also worked in fast food for one semester and made $7/hr. Each summer, I did an internship that paid between $22-28/hr.
2015- got my first full time job, $71,000. After my first year I got a raise to $82,000. This employer also matched 401k contributions up to 4%.
2017 - switched jobs, starting at $90,000 at my current company. This was my first recruiting role; I’d never thought about recruiting before but my friend referred me for the role and told me I would like it! After my first year, I got a raise to $100,000 and another after my second year to $115,000. I have the potential to receive a performance-based bonus; so far my bonuses have been between $5-15k each year.
Main Job Monthly Take Home: $6040 after taxes, insurance, and 401k. I pay $126/month for health insurance (employer pays 80%) and ~$550/month goes into my 401k.
Side Gig Monthly Take Home: Just this month, I started petsitting on Rover. It turns out a lot of people need to book a pet sitter over the holidays! I’m projected to make about $600 this month. Not sure how much, if any, I’ll make once the holidays are over.
Section Three: Expenses
Rent: $1400/month (M pays $1700)
Renters / home insurance: $11/month
Savings contribution: Not contributing to savings right now, since my emergency fund is enough for 3-4 months of expenses
Investment contribution: Not investing right now, I am focusing on paying off my student loans.
Donations - nothing recurring; I donate $20-30 every once in a while
Debt payments: $1370 is my minimum monthly payment. Since July, I have been paying an extra $800-2000 per month. I pretty much throw all my leftover money at this.
Electric - varies between $30-70/month for my half
Wifi - paid in advance at the beginning of the year, but my half is $20/month
Cellphone - still on my parent’s plan, I tried to get off it this summer but spent 2 hours on hold with Verizon unsuccessfully… I should probably try again at some point
Subscriptions - Spotify $10/month, You Need a Budget Software ($84/year, I bought it in April). M has Costco, Netflix, and Hulu subscriptions
Gym membership - $95/month for climbing gym, might pause this soon since gyms are closing again in Boston and it’s unclear for how long
Groceries - $300-350/month for my half
Pet expenses - M has a cat who I’ve named P for this diary (because she’s a little princess). We don’t usually have any expenses for her other than cat food, which is included in groceries.
Vacation - I try to put $250/month into my vacation fund
Transit - I reload my T pass with $20-40 whenever it runs out, which it hasn’t since March. M has a car which I borrow occasionally, so I fill up the tank every few times. I’m on his auto insurance policy but I don’t pay for it, because adding me to his policy made it cheaper.
Physical Therapy - I’ve spent the past 2 years going to pelvic floor physical therapy. When I first started going to PT, I went once per week, but now I go more like every 1-2 months. My insurance covers 80% of my in-person appointments, so after I hit my $500 deductible, each visit is $25. I’m also currently in an online program run by a physical therapist that costs $55/month, and includes an exercise program and a facebook group. I’ve been dealing with pelvic floor issues for about 5 years and I’m happy to talk about it if anyone has any questions or is experiencing something similar. Finding good PTs for this was so difficult!
Gifts - I budgeted $500 this year for birthday and Christmas gifts. I usually spend $20-30 per person, with the exception of my boyfriend who I spend around $100 on for Christmas and birthday. I’ve already done all my Christmas shopping for this year!
The Diary
Day 1 (12/17)
5am - wake up, try to go back to sleep, fail. Get up, do my physical therapy exercises, journal for a bit, eat breakfast, and feed P.
9:30am - I’m on vacation from work, but I have one meeting today that I set up. It’s a quick 20min meeting about onboarding one of our new hires, and then I put my work laptop away for the day.
10:30am - I have two Rover visits today. Boston is currently under 6 inches of snow, and it’s still coming down. One of the visits is a 25 minute walk, so I decide to suit up and go now, before more snow accumulates. I love walking through bad weather and get bundled up -- I’m wearing a parka, snowboots, and coat skirt (if you haven’t ever encountered a coat skirt, check it out. They are amazing for being outside in the winter!!)
1pm - I heat up some leftover shrimp curry for lunch. For dessert, I have Costco peppermint bark. M’s work vpn connection is down, so we watch an episode of Survivor together. We got way into Survivor after they put two seasons up on Netflix and are currently watching Season 22, which is the one that’s just 90% footage of Boston Rob.
2pm - I head over to my second Rover visit. This one is for a very old, chill cat. I basically just sit next to him on the couch while he purrs for 30min. 10/10 petsitting experience.
6pm - M and I make Korean Lettuce Wraps for dinner and do a little bit of virtual socializing. I have a group zoom call with some co-workers, and then afterwards a friend from college randomly facetimes me. Somehow this feels like a lot of social interaction for one day.
Daily total: $0
Day 2
6am - get up, do my PT exercises, journal, and scroll on instagram for awhile.
7am - I had the idea to paint some greeting cards and sell them on Etsy, so I work on painting some designs with watercolors. So far I’ve just been painting a variety of cats; they’re easy to paint and the cards are looking super cute. I also want to do a series of snowmen wearing different hats. I feel moderately overwhelmed by the task of figuring out how to digitize the paintings and print cards.
12pm - Today I have three Rover appointments. The first cat is the same old guy from yesterday. On the way home I stop by Whole Foods to pick up brussels sprouts, green beans, and asparagus. We have plenty of protein and dry goods but we didn’t have veggies to make it through the next few days. $13.86
2pm - Head out to see my other two Rover “clients” today. One of the cats is shy and stays under the bed the whole visit, but the other one is super outgoing and comes running when he hears the door open. I’m hoping the shy one will come out next time I visit.
4pm - After fiddling with a variety of online editing tools, I’ve managed to turn my paintings into graphics and order custom greeting cards. I choose 5 designs and order 20 cards of each. I also spend some time getting an Etsy storefront set up, but I don’t want to list anything until I get the cards from the printer. Ordering the cards on Vistaprint costs $115.47
6pm - Facetime with a friend from highschool; we reconnected during COVID and have been doing weekly chats.
7pm - M is visiting his parents tonight (they live close by and we’ve been visiting them throughout COVID. All four of us are wfh so we have pretty minimal exposure to other people). I watch a few episodes of Survivor but not the season M and I are watching together! I start one of the Brains vs Brawn vs Beauty seasons, which I think is my favorite of the themes that they do. Okay that’s enough about Survivor for now.
Daily Total: $129.33
Day 3
6am - wake up, do PT exercises. P sits on my lap for a while so I obviously can’t move.
11am - I spent the morning watching Youtube and reading on the Libby app (the book is called “How to Stop Time” by Matt Haig. It’s a very cute story). On Youtube I’ve been watching a ton of Hannah Louise Poston. She’s a beauty youtuber who also talks in detail about budgeting. I’m not really into makeup but I love watching her budget videos.
12pm - Once again I have Rover visits today. The shy cat comes out this time! So far I have really enjoyed pet sitting; I hope I keep getting clients after the holidays. When I get back, I make myself a curry chicken salad wrap and air fried brussels sprouts for lunch.
6pm - M and I make Bayou Chicken Pasta for dinner. M is way more motivated to cook than me, and the quality of food I eat has improved a lot since we moved in together lol.
8pm - M still hasn’t bought a Christmas present for his dad so we spend some time online shopping for him. M wants to get him these trout beer glasses, but I am lobbying for a belt buckle that has a picture of pigs playing poker on it. M and I have also been talking for a couple months about booking a nearby AirBnb for a weekend trip. We were supposed to go to Europe this summer and it would’ve been our first big vacation together. We find a cute cabin in NH which has a hot tub and is near some places we can go snowshoeing. We book it for the weekend of Valentine’s Day. $150 for my half, this will come out of my vacation savings for the month.
Daily Total: $150
Day 4
10am - We have a pretty lazy morning today. M and I do the crossword and spelling bee together on the NYT website (M has a subscription for the crossword section); we used to do the crossword every day but recently our Survivor watching has derailed this habit.
11am - I don’t think I’ve mentioned my skincare routine yet, but I love reading about them in diaries. I have dry, sensitive skin. I don’t wash my face; I just splash water on it in the morning. I use The Ordinary Hyaluronic Acid, Stratia Rewind (niacinamide and DMAE), and Mad Hippie SPF 30 (I randomly bought this at Whole Foods one time and love it, it has a ton of different oils and is very hydrating). I also put on The Ordinary Rose Hip Oil at night.
1pm - We take a walk around the neighborhood (gotta get those 10,000 steps!). I’m craving pretzels and hummus, but we are out of hummus, so we stop by Clover on the way back to pick some up. $3.50
3pm - It’s time to bottle my kombucha and start a new batch. I’m making the same flavor as last time, pineapple basil. Over the summer I got into a kombucha habit and was spending like $25/week on kombucha. M got me kombucha supplies and it’s been great! Each bottle now costs like 20 cents instead of $4-5.
6pm - For dinner tonight we make air fried potatoes and baked chicken thighs. Then in a shocking twist we watch Survivor before heading to bed.
Daily Total: $3.50
Day 5
6am - The usual morning routine.
8am - I got an email from a candidate yesterday that I want to talk to my boss about. We hop on a quick call to talk about how I should reply and then chat about our vacation plans. I like my boss a lot and she’s one of the main reasons I took this job.
10am - I have two Rover visits to do today. They are in complete opposite directions so there’s about an hour of walking involved in visiting both pets. I have another super shy cat today who hides under the bed the whole visit :( On the plus side, shy cat #1 is very playful today; we play with his feather toy and he lets me pet him for the first time!
2pm - Last week, I dropped my phone and it made a much-worse-than-usual phone drop noise. Ever since then, the camera on my phone doesn’t focus and I can’t take any photos. I have an appointment at the Apple store and I’m pleasantly surprised that they can replace the camera for $85. It’s still not cheap but it’s better than I was expecting. After I leave the store, I decide I should get a more protective phone case. I have an iPhone 8+ and I’m hoping to use it until they stop supporting updates for it. I research different phone cases and settle on one from Mous for $42. $127
4pm - The apartment is starting to get a little gross so I do a quick clean of the kitchen, bathroom, and floors. Sorry if this diary is getting too exciting!!
6pm - Dinner tonight is BBQ chicken pizza, topped with red onions, jalapenos, and cilantro. We have a lot of time today so we make the dough and sauce from scratch and it turns out really well! Afterwards M and I finish Season 22 of Survivor.
Daily total - $127
Day 6
8am - We did a Costco run earlier this month so we are pretty stocked up on groceries, but we still need a few things this week. I buy kale, buttermilk, panko bread crumbs, cornflakes, eggs, and cat food. For a smaller grocery run like this I don’t bother venmo-ing M for half since we tend to even out on these little trips over time. $25.80
10am - Spend way too much time on instagram and reddit this morning. I have a bunch of books in my Libby app right now but I can’t really get into any of them.
1pm - I just have one Rover visit today, and it’s a “meet and greet” where I meet the cat I’m going to be taking care of and get the keys from his owner. This cat has to be the biggest cat I have ever seen and weighs like 20lbs. Luckily he’s very friendly. I’m always nervous to meet pets in front of their owners.
3pm - M and I are going to spend a few days at his parents house for Christmas (it’s just going to be the four of us the whole time). This is my first year not spending Christmas with my family; they’re a 6 hour flight away and I really don’t want to go through an airport right now. It’s bittersweet, because that means this will be the first Christmas that M and I spend together and I’m looking forward to that! Anyways, I do some packing since we’re heading over tomorrow.
7pm - Dinner tonight is chicken nuggets using the ingredients from the grocery run. Afterwards I browse different sewing patterns. In November, I tried sewing for the first time (M has a sewing machine and makes some of his own pants. He says stores don’t make pants in bright enough colors…) and made a dress! I’m now looking for a second dress pattern to try. The first pattern I made was the All Well Box Top Ruffle Dress, if anyone’s interested, and it was super easy to follow.
Daily total - $25.80
Day 7
6am - Wake up and do my usual morning routine. It’s one of those days where I can’t activate any of the right muscles during my PT exercises and I end up pretty frustrated afterwards. I feel like I have been rehabbing this forever!
7am - I have three Rover visits today and want to get them done early so that we can leave for M’s parents’. Each visit is 30min, and there’s over an hour of walking to get everywhere, so this is going to be quite the journey. I realize after my first visit that I left without eating breakfast, so I stop at Clover and buy two softboiled eggs. $5.50
10am - I get back from all my Rover visits. I’m still hungry so I make a quesadilla, because what else would you eat at 10am.
12pm - M and I drive over to his parents. We brought all of our Christmas gifts with us (including the presents that my family mailed me, because we’re opening them on facetime) so his car is ridiculously full. P does not do well with car rides and during the 30min drive she pees, poops, and throws up in her crate :(
5pm - We spend the afternoon hanging out with M’s family, doing puzzles, making cocktails, and just generally lounging around. P has recovered from the car ride and is very cuddly. It feels weird that it’s almost Christmas and I don’t think that it’s really hit me that I’m not going home this year.
Daily total - $5.50
Weekly total: $441.13
Food + Drink - $48.66
Fun / Entertainment - $150
Home + Health - $127
Clothes + Beauty - $0
Transport - $0
Other - $115.47 (I put my Vistaprint order here, I would consider this “Arts and Crafts” spending)
Reflections
I think this was a slightly atypical week of spending for me. I had a few big expenses that are rare (phone repair, AirBnb). I usually spend ~$50-100/month on arts and crafts supplies, so the Vistaprint purchase is within my usual spending because I haven’t bought anything else in that category this month. My food spending was lower than usual this week because we didn’t do a full grocery shop.
I was a little surprised at how much I spent this week. Since I’m always just hanging out around the house right now, it doesn’t seem like I’m spending much money. But I’m still buying something almost every day! I would say I’m overall happy with this week and it feels like I spent money on 1. necessities and 2. fun things that I had anticipated/budgeted for.
Writing this diary was really fun, thanks for reading! And I promise this wasn’t a Rover ad :)

Autochess: Market Status and Design Analysis [effort post]

It really helps me if you check the original article & more similar at https://jb-dev.net/ !!!
https://preview.redd.it/336cy55x9pg61.png?width=1024&format=png&auto=webp&s=c89b35c152f61892f277a28203e61f192a86d260
In January 2019, Drodo Studio’s Dota Auto Chess mod became insanely popular. Many companies (including household names like Valve, Riot, Ubisoft and Blizzard) rushed to release their own versions.
It seemed like the beginning of something big like MOBA or Battle Royale. But it has been more than a year now and the hype seems to have vanished completely. As quickly as it rose, it went away…
This is the first on a series of articles where we will analyze the autochess genre. Here we will be exploring the genre’s history, its current market situation and its audience. And also, what are the core design issues that autochess suffers and that no one has been able to solve yet.
u/JB: For this article I’m teaming up with my mate Victor Freso, one of my most talented folks at Pixel Noire Games, who helped me review all the games.
We also had feedback of ~300 highly engaged players from the different autochess reddit communities, which participated in an online poll whose results are available here. They’re especially thanked at the end of the article.

A HISTORICAL PERSPECTIVE

This wasn’t the first time that a mod got the spotlight and ended up becoming the foundation of a genre. It happened in several major, industry-defining cases before (some of which are Team Shooters, MOBAs, Battle Royale…). But on some of these cases events unfolded differently. So we identify 3 distinctive eras related to the evolution of the industry:

1st Era (2000s): Assimilation

The company whose original software had been modded (or had a close enough game, like Valve) moved quickly to absorb the successful mods and turn them into even more successful products.
Since at that point creating a major game release was very complex (required an expensive development, publishing deals and an infrastructure to distribute the product), the deal was profitable for both sides. But it meant the dissolution of the identity of the original creator team, which became embedded in the bigger company culture.
Team Fortress (1999) was originally a Quake mod. And Counter-Strike (2000) started out as a fan-made mod on the Half Life engine. Both games (and creators) were quickly absorbed by Valve.
2nd Era (2010s): Integration
By this time, the previous era model still was going on… but the gaming industry had significatively grown a lot and it was also possible for smaller or even new companies to lure the original developers, and use the mod as a proof for commercial success in order to secure funding and develop it as a full title.
The main characteristic of this era is that the original developers were able to keep a bigger share of control and relevance, rather than being integrated as just another gear on a bigger machine, because the companies they joined built their own identity around that key product.
This was the case of Riot Games: They were able to raise enough money for the creation of their company through family and angel investors, and then hire some of the original creators of DOTA, and then created League of Legends.

![img](1vsle6y3apg61 " Defense of the Ancients (DotA), the foundational title for the MOBA genre, appeared in 2003 as a fan-made custom scenario of Warcraft 3. Foreseeing commercial potential on a full game based on the concept, Riot games and Valve both battled for the Dota IP and the original developers, eventually releasing rival titles League of Legends and Dota2. Interestingly, Blizzard (owners of Warcraft 3) tried to replicate the success without the mod creators in Heroes of the Storm (2015), which hasn’t been as successful as the other two. ")
A similar case happened with battle royale, which also started in 2013 as a successful DayZ mod created by the modder nicknamed PlayerUnknown. Later, it was transformed into a full product through the acquisition of the developer by a korean company (which would later be renamed as the PUBG Corporation, again showing how the company grew around the game rather than assimilating it).
Interestingly, this genre already hints what would happen with Auto Chess, since Fortnite wasn’t involved in any way with the original creators. They just copied the concept. Fortnite was a product stuck in a kind of development hell (had been 6 years in the works). As the game was getting close to the release, the developers became impressed by PUBG’s success, so they created a quick Battle Royale spin-off which became insanely popular and eventually ate the rest of the game.
![img](3b6l2rx6apg61 " Player Unknown’s Battlegrounds (2017), foundational title of the modern battle royale genre, is the successor of PlayerUnknown’s DayZ: Battle Royale, a popular mod for DayZ (which on itself is a mod of ArmA3, making it a mod of a mod lol). The success of PUBG inspired Fortnite (a title on the later stages of a troubled development at the time) to spin towards that genre, becoming PUBG‘s main competitor. ")

3rd Era (2020s): Fragmentation

In all the cases presented previously, the newborn genre ended up in the release of one or two titles which accumulated most of the business. But this hasn’t been the case here.
In Autochess, the newborn genre has been quickly fragmented into a big list of competitors. Some are standalone games (like DOTA Underlords or Autochess: Origins), but there’s also several service-model games which released their autochess mode as well (like Hearthstone’s Battlegrounds or TeamFight Tactics, which at the end of the day is a side-game mode of League of Legends).
This creates an interesting precedent, which I believe will define future cases where an innovative new game concept appears: The hot idea will be cloned very fast because today the main bottleneck in the industry is having an innovative design that generates player interest and engagement.
By 2020, it’s way easier to create and distribute a game, there are way more developers hungry for a hit than ever before, and a lot of service-model games with short development cycles always looking for something juicy for their next update… so new ideas becoming red oceans fast will be the norm.
For sure, this won’t affect the ability of small developers and modders to innovate, but it will affect their ability to leverage that to become successful on an independant level, before they get cloned.
Dota Auto Chess, was a Dota 2 mod which obtained massive popularity. After a failed acquisition from Valve (owners of Dota), the mod developers (Drodo Studios) went to create the mobile standalone Auto Chess: Origins, while still maintaining the PC version linked to Valve. Meanwhile, Riot, Valve, Ubisoft and many other companies developed and released their own autobattlers at a record time, downgrading the genre creators to just another competitor.
And ultimately, they haven’t fixed the core issues of the original game, which separates it from a true hyper-successful product like MOBA.

MARKET STATUS

Because of the rain of clones, it’s hard to map all the autochess games on the market. It doesn’t help that some of them are available in both PC and Mobile (playable in PC, Mac, Android and iOS), and also they’re exclusive to different PC stores (Dota Underlords is only on Steam, TFT is on Riot’s LoL launcher, and Autochess Origins is only at the Epic Store…).
And if that wasn’t enough, the Auto Chess mod in DOTA2 is still very active and has no signs that it’s going to be dying soon. It’s still being regularly updated, and presumably still profitable: Some months ago they added a battle pass system, with its revenue shared between Valve and Drodo.
https://preview.redd.it/081hvwjdapg61.png?width=854&format=png&auto=webp&s=34af2ba4751130a95b422ca1b7fd8c346029ab74
What’s interesting is that none of the contenders has been able to become massively successful in terms of monetization, at least not in terms comparable to even a second or third tier MOBA. And while there are definitively different tiers of following among these titles (led by Riot Games’ TeamFight Tactics), it seems that none of them has been able to gather under its banner a significant amount of players, mobile downloads or Twitch Views…
Sources: AppAnnie (mobile metrics), TwitchMetrics (twitch)
So ultimately, we’re dividing the autochess market into 3 categories: Squires, Would-be Kings and Peasants.

Squires: Rather than standalone games, these are side-modes of already successful products. Under this category we would list the Battlegrounds mode in Hearthstone, or League of Legends’ TFT, and maybe even the original DOTA Autochess mod. While for sure they’ll have their own dedicated audience that only plays those modes, for most players it’s just a nice and fresh activity integrated within a broader game experience. The squires are the ones that have achieved the biggest success among the autochess genre because they don’t suffer as much backlash from the lack of gameplay depth inherent to the genre, which is harmful for the long term retention: Even if the mode eventually becomes a bit shallow, players have many other things to play, and thus are retained. As a consequence, these games can still monetize significatively by selling renewals of their Battle Passes every new season. Not enough to make them successful on the degree that was expected… but at least it’s something. Other than bringing an additional source of revenue, these modes were useful to their core games: They generated player interest by providing innovative gameplay. Hearthstone’s Battlegrounds was an amazing addition to the CCG genre, and made a lot of people come back to the game to discover the new mode and reengage.

The gameplay of TeamFight Tactics (slow tempo, no team coordination, decreased attention requirement…) makes it a nice relief mode to play between LOL matches, which is its purpose in the foreseeable future. If there ever was an intention to make it a standalone game, it vanished together with the player interest on autochess…

Would-be Kings: These are the other two top dogs of the category. They were supposed to rule… but that looking at the numbers they don’t really seem to have ever lifted off. Under this category we would list Auto Chess: Origins and DOTA Underlords. The problem is that their standalone approach means that they suffer the most of the design issues of the genre that we’ve presented in the last section of this article (i.e. flat complexity, lack of mastery depth, lack of progression and rotative meta…). That means that they lost a lot of population over time, and therefore their Battle Pass renewal isn’t as effective at generating revenue : (

DOTA Underlords is an extremely polished product in terms of graphics, character design and UX, and yet another proof that Valve devs really know how to do great games. Too bad they aren’t as good at releasing third installments...

Peasants: Here we would list the myriad of other autochess follower titles that entered the battlefield, each achieving a different degree of success. While some may actually be profitable, what we can be sure about is that none of them has reached any significant numbers or anything close to the reach that brought industry attention.

THE AUDIENCE

We are of the belief that you can’t talk about a game and not talk about who plays it, and that players say more about a game than analyzing all its features and mechanics. So with this in mind we collected answers from ~300 autochess players (check the raw data here). After examining their responses, we’ve identified 3 main player profiles (the comments on each profile are literal):
https://preview.redd.it/zdh1jripapg61.png?width=934&format=png&auto=webp&s=162eb3f8b98024c0a69eb889ca26e7463fdd776c

Patricks, gamers looking for a competitive-but-idle experience that doesn’t require full attention and it’s easily reconcilable with their functional adult life.
Grizzlies, competitive players that struggle with fast paced games that demand a high actions per minute ratio and quick reflexes (like MOBAs or competitive shooters).
Warmasters, highly competitive players that enjoy more the area of strategy (setting up goals and planning how to achieve them) rather than tactics (skillful execution of actions and micromanagement).

What these profiles have in common, other than being hardcore gamers and having a big interest in competitive games, is the fact that they enjoy the lack of micromanagement, and the demand of reflexes and dexterity of autochess.
This is quite interesting, considering that the genre foundation is so close to MOBAs, which are extremely demanding on those aspects. Overall it seems that they belong to audiences below the MOBA umbrella which are currently being alienated by the bulk of ‘younger and dexterity focused’ players.
And when it comes to platforms, it seems that even though the barrier between the classic gaming platforms and mobile is progressively disappearing, the genre is still mainly focused on PC: Out of the ~300 players that answered, 50% said that they play exclusively on PC, 25% played primarily on Mobile, and the remaining 25% played in both.
https://preview.redd.it/1frwgvrtapg61.png?width=962&format=png&auto=webp&s=3602c6a760664333236a2fddbc189fbab3ee3fc1
Players said that they enjoy the focus of the game in planification, as opposed to the focus on execution and performance of MOBAs. And when asked about their main points of frustration, they pointed out 2 main topics: 1.- The strong luck factor that has a strong impact on making you win or lose regardless on how well you played. 2.- The fact that the game eventually becomes shallow and repetitive, fueled by the fact updates were unexciting and not rotating the meta.
Surprised by the fact that players mention randomness as a factor of both enjoyment and frustration? Don’t be! Competitive players tend to have a love-and-hate relationship with luck, because they tend to consider that external factors outside of skills (money spent, better draw…) stole their well deserved victory.
And it’s even more frustrating in autochess, because there’s a strong snowball effect: Players that obtain a big advantage early on in the game become hard to catch later on. Which means that a few bad or good draws early on can decide the rest of the match.
There hasn’t been a single feature more criticised in Magic: The Gathering than the randomness of drawing mana. And yet, luck it’s part of what makes MTG stand out compared to other CCGs: For experienced players, it introduces uncertainty and the need to take risks and gamble, like they’d do in poker. And for rookies, it allows beating someone that has better skills and has a better deck, if Lady Luck is on their side. Won’t happen often, but it will feel awesome when it does. Like a friend likes to say: The best feeling in MTG is to draw a mana when you really need it. And the worst? To draw it when you didn’t.
This goes to say that in autochess, perhaps the power of luck needs to be reviewed, but it would be a bad decision to completely remove luck from the equation.

DESIGN CHALLENGES

In this awesome DoF article, Giovanni Ducati already pointed out the two main problems that the games in this genre need to solve to achieve real success: Bad long term retention and low monetization.
To these issues we would add a third one, which is bad marketability: Contrary to their big brothers League of Legends and DOTA2, these games haven’t been able to achieve high organic downloads (at least not to be able to generate significant revenue through soft monetization mechanics). What’s even worse is that all these games, their themes and target audience are quite close to RPG and Strategy, which are genres with some of the highest CPIs on the market. So they need top-of-the-class retention and monetization to get a high enough LTV to scale up.
But why do these games fail at keeping players entertained for a long time? And why don’t they monetize enough? Here’s what we think:

Flat Complexity & Progression

You have some games out there which have a strong entry barrier due to being quite complicated to grasp. But for those that can deal with the numbers and stats, the depth will keep them entertained for months and years. This is the case in most RPGs and 4X strategy games. And then you have hypercasual games, which are simple and plug and play. So they generate a great early engagement, but are too shallow to keep users hooked for a long time.
As a genre, Autochess games are in the middle ground: they have a high entry barrier, but also lack the complexity to keep players engaged for a long time…
As a general rule, games with long retention tend to follow Bushnell’s Law of being easy to learn and difficult to master. They achieve that by having what we call an unfolding experience: They appear simpler at the beginning (not necessarily easy), but require thousands of hours of practice to master.
An example of this are games that level lock most of the game complexity, so the player understands and masters only a set starter mechanics. And then, progressively unlock new modes and demand more specialized builds and gameplay, repeating the cycle several times to keep the game always interesting while attempting to avoid being overwhelming.
In World of Warcraft, character depth is huge. But this complexity is unfolded progressively, forcing the player to spend time mastering each skill and activity as they level up, before moving further.
Another approach to the same idea are competitive games focused on mechanical ability, dexterity or micromanagement. Like CS:GO or Rocket League. They may unlock all the mechanics from the beginning, but a newbie player will only be able to focus and manage some of them, and then progressively discover and master the rest in an organic way.
Rocket League hides its complexity by matchmaking early players with others of a similar skill. This makes beginner players viable even if they grasp only the basic mechanics. But, as they climb further, they’ll face rivals that take those basic skills for granted and the player will need to master more challenging techniques to keep up.
League of Legends and Overwatch are actually a combination of both: The game first introduces the player to a small selection of heroes which progressively gets expanded, while at the same time having an insane mastery depth that requires a high APM and reflexes, team coordination and thousands of hours of practice.
Contrary to any of those examples, Autochess games throw everything at you from the beginning: Character Skills, Synergies, Unit Upgrade, Gold Management, Items… It’s a lot to swallow. And there’s not even enough time to read what each thing does before the timer runs out. This creates a complex, overwhelming first impression that drives many players out.
But that’s quantity, not depth. Once you’ve gone through that traumatic starting phase, you’ve grasped all the mechanics and you know which team builds are dominating on the meta, it’s just a matter of making it happen by taking the right decisions and adapting to a few key draws.
Eventually, unless luck is really against you, your skills won’t be challenged and you won’t have new mechanics to master. At that point, winning will be based more on the knowledge of the content database and luck rather than your planning and strategic ability. And that’s boring.
So ultimately, these games are hard to grasp for a newbie, but also lack the ability to keep players interested for a very long time since they eventually run out of new features and mechanics to discover and master.

Unexciting Updates, Lack of Collection

On top of that, autochess games seem to have a hard time adding content which reawakens player interest and makes churned ones come back.
The DAU trend that we expect on a long term retention game: A decreasing trend of players until reaching a stagnation stage. At that point, a big update (or new season) is required to attract and reengage users back with new content. This is the model we would see on Fortnite or Hearthstone, but it’s not what we see in most autochesses.
On this topic, perhaps the one that has put the most effort is Riot’s TFT. Each season update, the game releases a new series of heroes, synergies, items and rebalances, as well as a big bunch of cosmetics. This generates a short lived boost on revenue (due primarily to players buying the pass) and downloads, but ultimately nothing that really moves the needle in a relevant way.
‘Why seasonal updates don’t work?‘, you may be asking. Part of the reason is that TFT, as well as every major contender do not include elements of content progression or collection. Instead, they all stick to the roguelike approach of the original mod: Players have access to the same set of units, and build their inventory exclusively during the match.
While at first this seems a good idea, since it keeps the game fair in a similar way to MOBAs, it’s oblivious to the fact that new units do not offer the same amount of gameplay depth as in League of Legends. In LoL, a new unit means weeks or even months of practice until mastering timing, range and usage of the skills, how they interact with every other champion, etc… In comparison, in TFT the new content can be fully explored in just a bunch of matches, both because the new content doesn’t offer that much depth to start with and because it’s available from the moment the player gets the update.
By lacking content progression and collection, autochesses miss the opportunity to create long term objectives after an update, more innovative mechanics and less repetitiveness. As a consequence, they have it really hard to hype players on updates.

Big ‘Snowball Effect’

In game design, the snowball effect refers to the situation where obtaining an advantage or dominance generates further conditions that almost invariably means winning the match. As you can guess, on competitive games this effect can generate a bad experience, especially when the divergence starts early on: The player that obtained the early advantage will keep on increasing the advantage and curbstomp the rest.
For example, this can happen on a Civilization game if a player gets ahead of the rest acquiring key resource territories, and uses them to achieve a greater progress in tech and income at a faster pace than the rest. Or in League of Legends if a team scores a bunch of early kills and levels up, becoming more able at scoring even more kills…
In this match of Age of Empires 2, the red player (Aztecs) managed to decimate the blue player (Turks) military units early on. Since without an army it was impossible for the blue player to secure enough resources to perform a comeback, for the next 2 hours the blue player was in a pointless, hopeless match. Kudos for not abandoning, though!
Autochess games suffer greatly from this effect, due to the following reasons:

Resources lead to victories, victories lead to resources As you know, in autochess each player builds a team based on successive battles. Better battle performance will grant more gold, which is the resource used to buy units, perform shop rolls, etc… Similar to the cases we’ve already explained, this means that players that achieve early dominance will be able to to obtain more gold, use it to get better units and get more victories and gold, therefore increasing their team power faster than the rest. ‘But players can be lucky or unlucky, generating a factor that compensates for the advantage of having more resources early on‘, you may be considering. Unfortunately, this is a flawed logic, because of 2 main reasons: (1) Having more resources means more adaptability: The dominant players will be able to leverage on them to re-adapt their team, therefore outperforming the rest on a randomness-driven scenario. (2) Resources allow to buy more rolls, which diminishes the deviation generated by each individual roll.

![img](4kbmxiqhbpg61 " TeamFight Tactics attempts to decrease the snowball effect by introducing Carousels: rounds where all players pick a character from a list, and where the players that are losing (i.e. have less health) get to choose first. While this decreases the issue, it doesn’t really solve it… It just makes that smart players aim to lose on purpose at the beginning so they can get the better pick and generate the snowball slightly later on. ")

Luck factor. The previous point goes into maintaining and increasing dominance once it has been achieved early on, but another source of frustration is that luck is a huge factor in achieving early dominance. This means that your strategic skills and smarts can be completely invalidated by a couple of bad rolls at the beginning of the match. And there’s nothing that competitive players hate more than having their match stolen by factors outside the pure clash of abilities.

As an antithesis, Poker also has resource management, and luck factor determines the victory (on a specific round). But unlike Autochess, resources can’t override luck, and early victories don’t affect the later chance of winning.

Excessive Match Length

Compared to PC, on mobile is much harder to keep the player focused for a long period of time on a single session. And having a very long minimum session kind of goes against the premise of being able to play anywhere which is a primary strength of mobile as a gaming platform. This is a problem for autochess games since a single match can last for 30-45 minutes of synchronous, nonstop gameplay.
![img](4ed79ecnbpg61 " The knockout mode in Dota Underlords aims to make the game more accessible by skipping the slow beginning of the match (you start with a pre-setup army), and by simplifying the health and fusion systems. This shortens the matches to ~15 minutes, which is still too long for mobile, but better than 30. The problem is that it also increases the snowball effect, since the match has less turns to allow comebacks, and makes any mistake (or a bad roll) way more punishing. ")
‘Isn’t the solution just make the match shorter?’, you’re probably wondering. Unfortunately, there are several reasons that make this more challenging to the core design than what it seems:

Because in autochess the player builds its team from scratch, at the beginning of each match there are several turns to setup team foundations. Removing these early decisions severely decreases the teambuilding possibilities, decreasing overall depth.
Also, each setup phase between clashes requires a minimum time to think and perform the actions. In the last turns of a match, the game can become quite demanding on thinking and input speed.
Matches require a minimum amount of turns to compensate the weight of a single lucky/unlucky roll over the chances to win. Because the possible units for teambuilding appear on random rolls, the less turns there are the more luck factor the game will suffer, and as a consequence the less important the player’s strategic skills will be.
And if there are few turns, there are also less chances for comebacks. Because it means that players will have less setup phases to adapt and catch a player that has obtained an early advantage.
Finally, since the match involves 8 players, it requires a minimum of turns so that they all can fight between each other… Nevertheless, I don’t consider this a critical issue because Dota has been able to change this specific point on the knockout mode without sacrificing too much in terms of depth.

Soft Approach to Monetization

PC/Console approach to free-to-play is generally soft (i.e. primarily based on cosmetics, avoid pay-to-win…), while mobile tends to be quite hardcore in comparison. The softness of PC monetization is even more core to companies such as Valve and especially Riot Games, to which the “no monetization bs” is part of the brand values. This would be very hard to change without harming their reputation.
Same as in most autochess games, in TeamFight Tactics the players can only pay for different cosmetics and for a Battle Pass. Without the massively huge and engaged audience of League of Legends, this monetization approach isn’t able to generate meaningful revenue.
This is not exclusively because we mobile-first devs are a ruthless wallstreet folk which will use every dirty trick in the book to get a bit extra money… but also because mobile games are locked in competition for paid installs. This requires us to get as much revenue as possible from users, as fast as possible, in order to reinvest into players to keep on growing or avoid withering.
The business model of League of Legends or Fortnite is based on their extreme popularity: They already have massive amounts of highly engaged active users, so their strategy is to keep them playing and have a monetization system that, while doesn’t make as much money from the players as it could do on the short term, generates a decent amount of revenue over a longer period of time.
Games that have this soft f2p approach have it very hard to reach enough ARPPU to make paid users profitable, given the insanely high mobile CPIs. This may not be an issue to big IPs and games that are able to bring many organic players (Fortnite, League of Legends…), but it is a big issue for those that can’t attract such a big number of players due to their organic appeal.
Due to its core characteristics (strategic, number-based, complex…), Autochess is unlikely to be a massive appeal product, and therefore won’t fit into the cosmetics model. It’s a game that will have a smaller audience of highly engaged players, and therefore will require a more aggressive monetization to reach similar results.

FINAL THOUGHTS

The history of the autochess genre serves as an example of the risks of design endogamy: The devsphere rushed to clone Auto Chess, and before a year all the major contenders were in the board. But that speed came at a cost: None of these projects has brought the concept much further than its original conception, and in doing so they haven’t solved any of the core issues.
https://preview.redd.it/iw82bogsbpg61.png?width=1280&format=png&auto=webp&s=9a197aa1fcb9ace73d6795103d20a4101ce7ddb5
The folks at Riot games developed the TeamFight Tactics in less than 5 months. This allowed them to release while the hype was still at its peak… but it also meant it added just a couple of improvements, and it’s otherwise very similar to the original Auto Chess mod.
After seeing all these projects fail to meet the big expectations that were placed on them, the question is if perhaps the best approach was to avoid rushing, and instead tackle the genre with a title that is not a clone, but rather a more groomed, accessible and innovative successor of the original idea.
In our next article on this series will make an attempt to see how such a game could be, rethinking the spirit and fresh design ideas of autochess to solve the issues mentioned above. (May take a while though, I want to focus on smaller articles for a couple of months…)
Meanwhile, if you want to read more about this genre, we suggest you these awesome articles from the folks at DoF: Why Auto-Chess can’t monetize – and how to fix that and How Riot can turn TFT into a billion dollar game

Special Thanks to…

These articles wouldn’t have been possible with the collaboration of ~300 members of the reddit communities of the different auto chess games who provided us with feedback and data. You folks have been incredible solving all our doubts. One thing that this genre has is some of the most awesome players around.
So big kudos for Brxm1, Erfinder Steve, Xinth, Zofia the Fierce, STRK1911, LontongSinga22, bezacho, hete, NeroVingian, marling2305, NOVA9INE , asidcabeJ, Eidallor, Rhai, Lozarian, bwdm, Toxic, Ruala, Papa Shango, MrMkay, Dread0, L7, kilmerluiz, Amikals, Sworith, Tankull, B., hete, Bour, Denzel, DeCeddy, Diaa, hamoudaxp, Benjamin “ManiaK” Depinois, Katunopolis, DanTheMan, MikelKDAplayer, 0nid, Tobocto, Tiny Rick, phuwin, Alcibiades, triceps, d20diceman, shadebedlam, stinky binky, Tutu, Myuura, suds, Kapo, Hearthstoned, Engagex, Pietrovosky, Daydreamer, Doctor Heckle, Ignis, ShawnE, NastierNate, LeCJ, Nene Thomas, Chris, trinitus_minibus, Nah, Kaubenjunge1337, Mudhutter, Asurakap, Nicky V, shinsplintshurts, bobknows27, Willem (Larry David Official on Steam), Jonathan, Dinomit24, Monstertaco, GangGreen69, Veshral Amadeus Salieri (…lol!), Kuscomem, Cmacu, Pioplu, Dilemily, qulhuae, Ilmo, MarvMind, facu1ty, crayzieap, Saint Expedite, Lobbyse, Lukino , tomes, Blitzy24, Mcmooserton, magicmerl, i4got2putsumpantzon, radicalminusone, Pipoxo, Kharambit, Bricklebrah, Rbagderp, Merforga, Superzuhong, Mo2gon, MoS.Tetu, MeBigBwainy, Zokus, CoyoteSandstorm, Stehnis, Noctis, Fkdn, Ray, Fairs1912, Fairs1912, Krakowski, HolyKrapp, Damadud, Pentium, Mach, Mudak, CaptSteffo, jwsw1990, Omaivapanda, Inquisitor Binks, Jack, yggdranix, GoodLuckM8, Centy, Prabuddha (aka Walla), dtan, Philosokitteh, Doms, ZEDD, Calloween, Synsane, Kaluma, GordonTremeshko , Djouni, DOGE, haveitall, ANIM4SSO, Task Manager, Submersed, BAKE, Viniv, La Tortuga Zorroberto, BixLe, Rafabeen, Blzane, bdlck666, FatCockNinja86, R.U.Sty, Yopsif, blesk, Quaest0r, FanOfTaylor, StaunchDruid, Rushkoski and everyone else that took some minutes to help us out on the article.

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How To Play Online Poker With Friends During The Lockdown

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Lockdown 3.0 Things to do, plus help and support.