Current Conditions of the Market: Let me be clear: this is not the typical conditions of the market where stocks fluctuate double and triple digit percentages per day. There’s a place for that - the casino. In recent weeks, herds of new traders are pouring into the trading scene hoping to get a piece of the volatile market that has turned the rags to riches, or the other way around. The stock market as a whole, under normal conditions, moves gradually in both directions, guided by trends, innovation, speculation, earnings report, and financial changes. What we are in right now is a hysteria-filled environment that is risky for both veteran traders and novices. Any uninformed, reckless decision can produce different results - by chance. Be wise and do not let chance underlie your success or bankruptcy stories. Please do your research first before investing into anything and whatever you do, do not make the mistake of over-extending yourself with margin (brokerage-provided capital) that you cannot repay should things go south. People have and continue to make this fundamental mistake that will ruin them financially for years. Stock investments should be about long-term growth, stability, and supplemental to your income. Investments should give you access to the opportunity of financial freedom, but should not be your primary source for income. Do not listen to stock gurus and paid-only discord groups - they don’t make money from stocks, they make money from you. Lastly, this atypical market condition is the perfect storm for spontaneous “pump and dumps” where stocks become inflated, and based on fool’s theory or musical chairs (whichever you prefer), the last one that gets out gets burned. Be smart, be patient, do the research.
Basic Stock Jargons & Short/Long Positions: Long - you’re buying and holding a stock with the intention for it to increase in value.
Short - you’re borrowing shares from a lender (brokerage, investment firm, individual investors), selling it to someone, and hoping to buy it back at a lower price. Your profit is the difference in the sell and buy back price. I’ll provide a real world example because this concept it a bit more complex:
- Person A is a share lender. They want to lend the share and get paid a small interest rate as compensation.
- Person B asks Person A to lend him that share temporarily. Person B does not pay anything upfront, but he promises to pay Person A in the form of interest over time.
- Person B finds a buyer Person C. Person C wants to buy a stock so it can go up. Person C is “long” on this stock. Person B, however, is short on this stock because he wants the value of the stock to go down.
- Person C pays Person B $10 for the stock. Now, Person C has spent $10, and Person B has gained $10.
- Two hypothetical situation happens now:
- Scenario 1: Stock value increases to $15. Person C is now up $5 and he sells because he’s making nice gains. Person B needs to buy back that share at $15, but he only gained $10 profit initially. Now he needs to fork up $5 to buy back the share, and then return the share back to the lender + any interest accrued. In this scenario, the “short” lost money, the “long” gained money, and the “lender” made interest money.
- Scenario 2: Stock value decreases to $5. Person C is now down $5 and he sells to cut losses. Person B needs to buy back that share at $5, but he already has $10 in profit initially. Now he pays $5 for the share, leaving him still with $5 profit, and returns the share back to the lender + any interested accrued. In this scenario, the “short” made money, the “long” lost money, and the “lender” made interest money.
- The above scenarios help to show why “shorts” (typically hedge funds or experienced traders) might want to manipulate the stock price to go down. Hedge funds have an incredible amount of power in the market, which I will explain in a bit, and can often create serious price movements to invoke price action that benefits themselves. Shorts, therefore, have the opposite intention of longs. They want share prices to go down, and in the process, can bankrupt certain companies that rely on the stock market liquidity to stay afloat. In other words, when investors leave a stock because it is dropping in value, the company loses that money that they could have used to pay off debt, grow the business, develop new products, pay for expenses, etc.
Market Manipulation: Market manipulation is not new to the scene. Investors have long known of the existence of stock market manipulation tactics, and every day, we may observe some levels of manipulation in specific stocks, specific categories or industries of stocks, or the entire market. Market manipulation is defined as any actions performed with the intention of moving a certain stock price in favor of the manipulator. In this case, these are the wealthy “whales” or hedge funds, both of which have enormous capital capable of shifting stock prices at alarming speeds. Keep in mind, not all hedge funds do this and not all hedge funds are “shorts”. Some are “neutral” and act as lenders to make money, some are “growth-based” and invest just like everyday traders with the intention of raising share prices, and others are “short” which are probably perceived to be the sadistic groups of the bunch. Below, I will be discussing how manipulation occurs and on different scales.
Manipulation Tactics on a Spectrum: Market manipulation can happen in certain stock, sectors, or the entire market. There are probably far more types of manipulative tactics than we know, but I will describe the most basic types and the strategies behind it.
Scenario 1: Let’s say a hedge fund just opened a short position on stock X. Stock X is rising in value because general investors see it as a potential growth stock. Hedge funds are not too excited about this increased share value, so they can “hedge” or protect themselves, by selling put options. When they sell puts, they are anticipating that the stock will continue to surge, which causes the puts to become worthless at expiration, but on the contrary, they will be collecting the “premium” or money paid upfront by traders that bought the put. At the same time, this hedge fund will slowly “cover”, or buy shares of Stock X, so that the increased value of the shares will offset the short position which is losing money. The manipulation here is by using the sheer amount of capital in hand to bolster the stock, both creating favorable conditions for the puts that they sold and the share that they purchased as cover. If they want to add another level of manipulation to this, they can also purchase call options, which will result in profit if the stock price goes up. In this scenario, hedge funds make money at the expense of put option buyers and other shorts that do not have manipulative power or capital to recreate this same strategy.
Scenario 2: Let’s say a hedge fund just opened a short position on Stock X. Stock X is rising in value because general investors see it as a potential growth stock. This hedge fund does not want to risk extra capital to cover their short position (by buying shares, selling put options, or buying call options), so they try a different route. Keep in mind that hedge funds are typically heavily invested in many stocks and assets, meaning they have a lot of power in deciding the direction of many stocks that have potential to instill widespread fear across the entire market if it drops. Take for example, if Apple and Google began to hurl downwards, this can create panic in the market where everyday traders might sell their shares at a loss. This in turn might ripple through the market as other investors in other stocks are predicting a downward trajectory across the market since these big name stocks are losing value so rapidly. Conveniently enough, hedge funds own a lot of these big name “FANG” stocks.
If I am a moderately sadistic hedge fund, I can sell off a large holding of shares (in the scale of multi millions or billions) that are in the same sector as Stock X, which would incite fear across the sector, creating panic sell offs. The price will drop sharply across the board, including Stock X, and the short position will produce big profits. Because this hedge fund sold off a large chunk of their shares at a good price, they can now cover their short position (essentially getting rid of it), and then buy up these same stocks that were let go earlier, only this time at a much cheaper price. The hedge fund has now made money not only on the short position, but now they got into the stock at a cheap price in which they can explore other manipulative tactics to bolster the price again. This can be done by encouraging analyst upgrades, publicizing “newly” purchased positions without disclosing the fact that they previously owned it, etc.
Scenario 3: This one involves technology: algorithm trading (commonly referred to as algo trading). This one is a really intricately designed manipulative tactic that investors really have no way of getting around. Algorithm trading is the process of using high-speed super-computers and a team of traders to constantly monitor market activity and trade when opportunities arise. In this case, the hedge funds do not have to do any direct manipulation of the market, which makes this 100% legal. How this works is by taking advantage of how trading works and the time it takes for a trade to be made. For you general investors, we have mobile apps and web-based trading platforms to trade. When we like a stock, we have to go through the motion of inputting the stock ticker symbol, the amount of shares, the price we are willing to pay, hit submit, and confirm the trade. For hedge funds using algorithm trading, all this is done autonomously, which makes submission of an order several magnitudes quicker. When an order is submitted, it goes through a brokerage (Fidelity, Webull, ETrade, TDA, RH, etc.) and the data is rerouted to a clearing house (intermediate party that verifies and processes the trade). Clearing houses are responsible for making sure your orders are filled, but they take it on a first come first serve basis. So if a stock is moving quickly, hedge funds have a serious edge in getting in cheaper and faster as well as getting out higher and faster.
Algorithm trading is integratable as part of the buying and selling strategies mentioned in the two previous scenarios, which is why they can almost guarantee profit. Algorithm trading also uses a lot of data in their backbone to determine the trades that have a high chance of profitability, and it acts on various factors such as volatility, volume, interest activity, news, etc. In some cases, these algorithms can be set to do some extremely sadistic things. I’ll start by talking about “market orders” vs “limit orders”. Before you make a trade on your brokerage, you will notice an option that says “market order” or “limit order”. Market orders are an agreement that you will purchase the stock or option contract at the best price in the market in the momentary space in time. There is of course a huge risk to that because in that short moment in time, there may not be anyone selling at a good price, and instead, some people might set sell limits at ridiculous prices. For example, some people set a sell limit at $1000 for GME. If you did a market order, and you get really unlucky, you might end up snagging a share for $1000 each, when the actual share value might be $300. However, when you set a “limit order”, you are agreeing to buy a share at a maximum price that you designated.
In the event that a hedge fund siphons a ton of shares of a company, the algorithm can be set to sell these shares at a ridiculous sell limit. Remember, when they buy or sell, it’s processed significantly faster at the clearing houses, so if you’re that one unlucky trader that went for a market order on a stock, you might end up purchasing it at a huge premium set by the hedge funds themselves. Moral of the story: DO NOT PURCHASE AS MARKET ORDER - ALWAYS PURCHASE AT LIMIT ORDER.
I’m am not a financial advisor, so take everything I said as gibberish.
submitted by  | What's up dingleberry danglers! It's ya boy, Agent00Funk, here to welcome you back to another edition of the TendieDome! That's right, its time for another wall of text for your literary entertainment, definitely not for your financial advice. By popular request, I even figured out how to add pictures. Keanu help us. If you're as illiterate as a Mississippi high school drop-out, go ahead and skip to the bottom for the TL;DR and my positions. I don't wanna hear no bitching about your lack of attention span, alright, because I will call you a slack-jawed cousin-fucker. Bet. So staple your eye shades open, Clockwork Orange style, and get ready to be blown away by how one of America's worst companies is gonna make you tendies. Those of you that have been following my DDs know that I'm not about rocket ships, I'm not gonna send you to the moon or Mars (but Uranus is in the cards). No, no, no, my sweet little summer autists, my plays are are all about steady accumulation of tendies. The goal? Acquire enough tendies so you can buy a first class ticket on whatever rocket a superior autist says is launching. Most of my plays are LONG term HOLDs, today's is a slight exception as we're looking for a Q3 or Q4 pay out. Maybe one day I'll grace you with my casino plays, but before I do that, we gotta make sure you're bringing enough dough to the paste-eating competition. And I sure as shit don't want y'all dick whistlers to blame me when the casino play doesn't pan out, so we're sticking with safe territory for now. Alright, now that I've masturbated enough and have that post-nut clarity to tell you why you should be putting money in CMCSA. That's right you little chode yodlers, muthafucking Comcast. Lots of you are probably already their customer, and have evolved to instantly wanna shit on Comcast. I don't blame you, they seriously suck, bunch of fucking assholes. But you know what sucky fucky assholes do? Make stacks on stacks on stacks. They're fucking you, AND taking your money. These guys have prostitution really figured out....you don't even know that you their ho. So, let's channel our inner Charlie, and do some Pepe Silivia deep dive due diligence. That's right, it's not just a DD like your wife's bra, we're going for the DDDD! This is us rn. Would you take financial advice from this guy? So, CMCSA....where do even start? The highway-robbery pricing (tendies)? The understaffed and overworked employees (tendies)? The geographical monopolies they hold? (tendies). The reliance on dumbfuck Boomers as a customer base (I wanna hear the choir sing it with me now:...tendies)? No, no, no....you may be retarded, but you know when you're getting fucked, and you know you pay for getting fucked anyway, just like everyone else (tendies). fr fr CMCSA basically makes money in two ways: 1.) fucking you. 2.) fucking others. But wait! There's more! They have even more ways of taking money from you and everybody else, and if your goldfish attention span can handle it, you'll see what I'm talking about. Oh and charts. I do have charts. Fuck, me and Billie Eyelash have been spending so much time in the Crayon Room together, those charts have so many colors, most of them green. Before I bust out these fucking rainbow crayons, let's cover some ground facts. For the Europoors among us, you may be shocked to find out that most Americans have NO CHOICE in who their ISP is. I know, cue the Sarah McLachlan and charity pitch, it's fucking pathetic. Free markets, my ass. But you know what that means? Tendies. That's right, Comcast has the most little fiefdoms of all the ISPs in the land. Only $T can compete, but here's the kicker: people have been ditching $T for CMCSA. Why? Because $T offers DSL in a gigabit world, that's locked inside because of a pandemic, re-discovering what made cyber sex so awkward over AIM, but now with cameras! (All the real Gs were around for that A/S/L/ convo, shit was Catfish City). So, while all you fuckwads are going to work in your Superman pajamas on Zoom, more people signed up for that sweet, sweet broadband., so they too could go to work in their Cookie Monster pajamas. (Mine are camouflaged, my co-workers don't even know I'm there, they just see square burger patties getting flipped on the griddle and are like "woooooooooooooaaah") I know you bell-end ringers don't read, but you can read a little more about subscriber increases here: ( https://www.cnbc.com/2021/01/28/comcast-cmcsa-q4-2020-earnings.html) Did you notice that link? CNBC? Reputable shit, right? I know some of you motherfuckers pay CMCSA like $200/month just to watch that shit, along with 400 other channels of garbage. That's right Europoors, CMCSA isn't just an ISP with a monopoly, it's a cable TV provider with a monopoly (tendies). And you know what else? They own CNBC. Fuck, they own ALL of NBC. Now, I know, some of you more erudite ballsack gargglers already know this, but let's let the retards catch up. Because, guess what you molasses racers, CMCSA also owns Universal Studios. For the nerds in the front row, shut the fuck up, we already know you're smart. Are you seeing this shit? Like, seriously, are you piecing this shit together? CMCSA owns the pipes, CMCSA owns the shit in them, large swatches of America have no choice except CMCSA, and more people need those shitty ass pipes, because it's way fucking better than the old ass copper $T is selling. "Alright," you say, "CMCSA would've been a good pandemic play, what's the bull case looking forward?" Well tug my dick and call me Rick, that's why we're here. I can already tell this is going become a damn book of retardation, so I'm going to add some chapters. TV Subscriptions. We've got the finest stock art, just for you This is the weakest part of CMCSA, everyone is cutting the cord, they're sticking to streaming, but if you check that link above, you'll see that they actually managed to add over 400k new subscribers. Sure, some of that can be attributed to people being bored as fuck at home during the pandemic and figuring they'll get 400 channels of dog vomit to help ease their soul-crushing ennui. There aren't a lot of reasons to expect these growth figures to continue, except one, which I will get to in a bit, but I do think they'll be a bit sticky. Why? Fucking Boomers man. Boomers have this very strange addiction to channel surfing. I don't get it. They just sit there and flip through 400 channels at 10 channels/second for hours on hours on hours. They aren't even watching anything, just surfing. Don't believe me? Go ask a Boomer near you how much time they spend channel surfing and why they won't give it up. They love complaining about it too: "all these fucking channels, and nothing to watch." If you point out that they could just STREAM something they want to watch, they just go right back to surfing, because they don't actually know what they want to watch. TV may be going the way of the dinosaur, but there are still lots of dinosaurs surfing channels for now, hell, they even picked up more. How? Is it all just bored people signing up for TV during the pandemic? Maybe, but I've got another theory about geography! Internet Subscriptions Yup. So, even though people may be cutting the cord, they can't do that without internet, and...well....yeah, CMCSA may see declines from TV subscriptions, but definitely not internet subscriptions, not this year anyway. Again, I refer to the earnings report to show you jello heads the subscription numbers. I'm not going to belabor this point much, surely you know people need broadband, and CMCSA is the only game in town in many places. Geographic Monopolies in Growth Markets Awwww yiiissss gimme Park Place If you've been reading along thus far, congratulations, you'll remember that we talked about the little fiefdom monopolies these guys have across the country. So, where are those fiefdoms located? Right here: https://en.wikipedia.org/wiki/List_of_communities_served_by_Comcast Now, I won't bust out the charts for population growth in all of these, because there is a fuck ton, but even just looking at Alabama (Roll Tide), you see that 80% of their markets in that state are growth markets, and only 1 is showing population decline.... and they're only in 6 markets there! Now, they don't hold 80% of growth markets in every state, but they hold a lot. This means that as these cities attract more people and grow, those poor saps will have no choice but to sign up for CMCSA if they want TV and/or internet. Yes, goons and goblins, CMCSA doesn't just have a captive audience, it has a captive audience in places where the audience is growing. Do I really need to spell out how these equates to tendies? Want to know something even better? Biden's infrastructure plan includes heaps of money for increasing broadband access to underserved and rural communities, communities that will then become part of CMCSA's growing fiefdoms. Streaming Trying to catch my shows fresh from the stream with my bare hands CMCSA has also launched its own streaming service, Peacock, and if you look at the CNBC link, you can see subscriber numbers for that as well. Seeing the writing on the wall, CMCSA has gotten in on making money from cord-cutters. Again, CMCSA owns the entire NBC and Universal Studios catalog, but it really doesn't matter because just like a bunch of people signed up for Disney+ just to watch The Mandalorian, a bunch of people have and will sign up for Peacock just to watch The Office. And yeah, it fucking sucks that before you could have Hulu and Netflix and not need any more streaming services, that they are Balkanizing the streaming space just like they did with cable, and now you need like 20 different apps, but go look at the Universal/NBC catalog and tell me that you wouldn't pay $5/month for access to it if you couldn't get it anywhere else. I mean shit. WWE is exclusive to Peacock...do I need to say more? Do you smell-l-l-l-l-l what The Funk is cooking? Theme Parks and the Recovery Who else re-installing RCT2? Here's a kick in the pants that you didn't expect. Universal studios. That's right, these motherfuckers got their own janky-ass wannabe Disney World. Hell, if anyone ever does open a Jurassic Park, it'll be CMCSA because they've got the rights to it and know how to run a theme park. How much do they add? About $6 billion/year (pre 2020). How much did they make in 2020? $1.8 billion. There's $4 billion set to come back into the pot. But wait, there's more! They're going to open their largest park ever this year, been building it since 2016, and the opening has been confirmed despite the Rona. Where? In Beijing, so you know the place is gonna be huge and full. https://en.wikipedia.org/wiki/Universal_Studios_Beijing So as the vaccine gets out there, the world returns to "normal" and people go spend absurd amounts of money to slide across bits of metal, not only will missing revenue return, but CMCSA is ready to make the pot bigger. When is it opening? May. This is important because we're not looking for a pay-out until after the park has opened. If you feel more retarded after having read this far, imagine how retarded I am for having written all that linguistic linguini. So, now that we know what the bull case for CMCSA is, let's bust out those crayons and look at some charts to get the full confirmation-bias effect and look at possible entry and exit points. CRAYON ROOM TIME! I don't know if this will be mo bigga when you fumble fucks look at it, I'm too retarded to figure out formatting. I really don't know fuck about shit when it comes to numbers, but I do know the lines look pretty. So, let's run this down real fast. This is a weekly chart going back to 2018. I wanted to go that far back to show you two things. 1.) CMCSA recovered from a dip in 2018 much like it has from the COVID dip, and is on pace to match or exceed it's growth average since 2018. 2.) Annual dividend increases of around 10%. Looking at the chart, there is no reason not to expect the same announcement towards the end of the year, and in fact the next quarterly dividend has already received the increase. I've got a few other lines in there, but what I want to point out is how much the price rises above the moving price average, weather measured as a simple moving price average or within Bollinger Bands. Dips below the average tend to recover and be above the average again within 2-3 weeks. Crayons are awesome. I should invest in Crayola. Now let's look a little at demand. Again, this is a weekly chart, but this time we're mostly going to be focusing on the right side of the chart. The top chart is a Stochastic Full measurement, the two horizontal blue lines represent oversold (top) and overbought (bottom). Generally speaking, if a stock is oversold, the price goes down, people buy, and the price goes up, leading to a position of it being overbought where people sell for profit, price goes down, and rinse and repeat. The squiggly lines are the two measurements of where the stock is in relation to being oversold or overbought. So what is it showing us? That the stock was recently oversold, and is heading towards being overbought. Best time to get in would've been 2 weeks ago, but try posting a DD on WSB back then that wasn't about the holy trinity cult. So what does this mean? Well, buying now could lead to a little rise followed by a little dip as it fluctuates between oversold and overbought. The second graphs is the MACD (Moving Average Convergence Divergence) this chart essentially measures sentiment, if it's up, it's bullish, if it's down, its bearish. I know some of you eggheads will correct me with finer points, but I don't have time to write a textbook that I'm incapable of understanding. As you can see, it has leveled off, which makes me believe it will dip, this also corresponds to it's movements in the Stochastic measurements. So don't buy at open, watch it for a bit, it might dip. The third graph...I have no fucking clue y'all. It had the word "projection" in it, and the line is pointing up, and that was good enough for me. Timing and Prices If you can get in for under $50, do it. I'm not sure if it will dip that low again soon, but it's within possibility. Calls aren't terribly priced, they're not the value they were 2 weeks ago when I first wanted to write this, but they're still a good value, especially for July and beyond, which is the timeframe we're looking at for an exit. Or not. I mean, you could sit on this shit forever and not really have to worry, which is another thing I like about it. But I have calls for July and October and may even pick up the 2022 LEAPs. We're looking for two events to provide a nice pop for our exits; the new park opening and Q3 earnings report that should include initial earnings from the parks, both new and re-opened. We want to see if the customers are going back to the parks, and returning that missing money into the pot, and we want to see how growth of broadband customers has increased. But again, don't sweat too much about timing and prices, this thing just keeps marching upwards. Positions CMCSA Shares CMCSA 16 July $50c CMCSA 15 Oct $52.5c Tl;dr CMCSA. No rockets, but good value. 7/10 Would buy again. DISCLAIMER: I don't know what I'm doing, you listen to me at your own peril, please leave me alone SEC. |
NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866 NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx Playboy going public: Porn, Gambling, and Cannabis !!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/ https://www.playboytv.com/ https://www.playboyplus.com/ https://www.iplayboy.com/ Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/ https://www.microgaming.co.uk/ “This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/ As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1 They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea “Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/ Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said.
https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this:
https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too:
https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05 Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China.
https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.”
https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the
Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.”
https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003 Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing “Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf Or here:
https://www.mcacquisition.com/investor-relations/default.aspx Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.
submitted by Mods please pin this as a resource!
Current Conditions of the Market: Let me be clear: this is not the typical conditions of the market where stocks fluctuate double and triple digit percentages per day. There’s a place for that - the casino. In recent weeks, herds of new traders are pouring into the trading scene hoping to get a piece of the volatile market that has turned the rags to riches, or the other way around. The stock market as a whole, under normal conditions, moves gradually in both directions, guided by trends, innovation, speculation, earnings report, and financial changes. What we are in right now is a hysteria-filled environment that is risky for both veteran traders and novices. Any uninformed, reckless decision can produce different results - by chance. Be wise and do not let chance underlie your success or bankruptcy stories. Please do your research first before investing into anything and whatever you do, do not make the mistake of over-extending yourself with margin (brokerage-provided capital) that you cannot repay should things go south. People have and continue to make this fundamental mistake that will ruin them financially for years. Stock investments should be about long-term growth, stability, and supplemental to your income. Investments should give you access to the opportunity of financial freedom, but should not be your primary source for income. Do not listen to stock gurus and paid-only discord groups - they don’t make money from stocks, they make money from you. Lastly, this atypical market condition is the perfect storm for spontaneous “pump and dumps” where stocks become inflated, and based on fool’s theory or musical chairs (whichever you prefer), the last one that gets out gets burned. Be smart, be patient, do the research.
Basic Stock Jargons & Short/Long Positions: Long - you’re buying and holding a stock with the intention for it to increase in value.
Short - you’re borrowing shares from a lender (brokerage, investment firm, individual investors), selling it to someone, and hoping to buy it back at a lower price. Your profit is the difference in the sell and buy back price. I’ll provide a real world example because this concept it a bit more complex:
- Person A is a share lender. They want to lend the share and get paid a small interest rate as compensation.
- Person B asks Person A to lend him that share temporarily. Person B does not pay anything upfront, but he promises to pay Person A in the form of interest over time.
- Person B finds a buyer Person C. Person C wants to buy a stock so it can go up. Person C is “long” on this stock. Person B, however, is short on this stock because he wants the value of the stock to go down.
- Person C pays Person B $10 for the stock. Now, Person C has spent $10, and Person B has gained $10.
- Two hypothetical situation happens now:
- Scenario 1: Stock value increases to $15. Person C is now up $5 and he sells because he’s making nice gains. Person B needs to buy back that share at $15, but he only gained $10 profit initially. Now he needs to fork up $5 to buy back the share, and then return the share back to the lender + any interest accrued. In this scenario, the “short” lost money, the “long” gained money, and the “lender” made interest money.
- Scenario 2: Stock value decreases to $5. Person C is now down $5 and he sells to cut losses. Person B needs to buy back that share at $5, but he already has $10 in profit initially. Now he pays $5 for the share, leaving him still with $5 profit, and returns the share back to the lender + any interested accrued. In this scenario, the “short” made money, the “long” gained money, and the “lender” made interest money.
- The above scenarios help to show why “shorts” (typically hedge funds or experienced traders) might want to manipulate the stock price to go down. Hedge funds have an incredible amount of power in the market, which I will explain in a bit, and can often create serious price movements to invoke price action that benefits themselves. Shorts, therefore, have the opposite intention of longs. They want share prices to go down, and in the process, can bankrupt certain companies that rely on the stock market liquidity to stay afloat. In other words, when investors leave a stock because it is dropping in value, the company loses that money that they could have used to pay off debt, grow the business, develop new products, pay for expenses, etc.
Market Manipulation: Market manipulation is not new to the scene. Investors have long known of the existence of stock market manipulation tactics, and every day, we may observe some levels of manipulation in specific stocks, specific categories or industries of stocks, or the entire market. Market manipulation is defined as any actions performed with the intention of moving a certain stock price in favor of the manipulator. In this case, these are the wealthy “whales” or hedge funds, both of which have enormous capital capable of shifting stock prices at alarming speeds. Keep in mind, not all hedge funds do this and not all hedge funds are “shorts”. Some are “neutral” and act as lenders to make money, some are “growth-based” and invest just like everyday traders with the intention of raising share prices, and others are “short” which are probably perceived to be the sadistic groups of the bunch. Below, I will be discussing how manipulation occurs and on different scales.
Manipulation Tactics on a Spectrum: Market manipulation can happen in certain stock, sectors, or the entire market. There are probably far more types of manipulative tactics than we know, but I will describe the most basic types and the strategies behind it.
Scenario 1: Let’s say a hedge fund just opened a short position on stock X. Stock X is rising in value because general investors see it as a potential growth stock. Hedge funds are not too excited about this increased share value, so they can “hedge” or protect themselves, by selling put options. When they sell puts, they are anticipating that the stock will continue to surge, which causes the puts to become worthless at expiration, but on the contrary, they will be collecting the “premium” or money paid upfront by traders that bought the put. At the same time, this hedge fund will slowly “cover”, or buy shares of Stock X, so that the increased value of the shares will offset the short position which is losing money. The manipulation here is by using the sheer amount of capital in hand to bolster the stock, both creating favorable conditions for the puts that they sold and the share that they purchased as cover. If they want to add another level of manipulation to this, they can also purchase call options, which will result in profit if the stock price goes up. In this scenario, hedge funds make money at the expense of put option buyers and other shorts that do not have manipulative power or capital to recreate this same strategy.
Scenario 2: Let’s say a hedge fund just opened a short position on Stock X. Stock X is rising in value because general investors see it as a potential growth stock. This hedge fund does not want to risk extra capital to cover their short position (by buying shares, selling put options, or buying call options), so they try a different route. Keep in mind that hedge funds are typically heavily invested in many stocks and assets, meaning they have a lot of power in deciding the direction of many stocks that have potential to instill widespread fear across the entire market if it drops. Take for example, if Apple and Google began to hurl downwards, this can create panic in the market where everyday traders might sell their shares at a loss. This in turn might ripple through the market as other investors in other stocks are predicting a downward trajectory across the market since these big name stocks are losing value so rapidly. Conveniently enough, hedge funds own a lot of these big name “FANG” stocks.
If I am a moderately sadistic hedge fund, I can sell off a large holding of shares (in the scale of multi millions or billions) that are in the same sector as Stock X, which would incite fear across the sector, creating panic sell offs. The price will drop sharply across the board, including Stock X, and the short position will produce big profits. Because this hedge fund sold off a large chunk of their shares at a good price, they can now cover their short position (essentially getting rid of it), and then buy up these same stocks that were let go earlier, only this time at a much cheaper price. The hedge fund has now made money not only on the short position, but now they got into the stock at a cheap price in which they can explore other manipulative tactics to bolster the price again. This can be done by encouraging analyst upgrades, publicizing “newly” purchased positions without disclosing the fact that they previously owned it, etc.
Scenario 3: This one involves technology: algorithm trading (commonly referred to as algo trading). This one is a really intricately designed manipulative tactic that investors really have no way of getting around. Algorithm trading is the process of using high-speed super-computers and a team of traders to constantly monitor market activity and trade when opportunities arise. In this case, the hedge funds do not have to do any direct manipulation of the market, which makes this 100% legal. How this works is by taking advantage of how trading works and the time it takes for a trade to be made. For you general investors, we have mobile apps and web-based trading platforms to trade. When we like a stock, we have to go through the motion of inputting the stock ticker symbol, the amount of shares, the price we are willing to pay, hit submit, and confirm the trade. For hedge funds using algorithm trading, all this is done autonomously, which makes submission of an order several magnitudes quicker. When an order is submitted, it goes through a brokerage (Fidelity, Webull, ETrade, TDA, RH, etc.) and the data is rerouted to a clearing house (intermediate party that verifies and processes the trade). Clearing houses are responsible for making sure your orders are filled, but they take it on a first come first serve basis. So if a stock is moving quickly, hedge funds have a serious edge in getting in cheaper and faster as well as getting out higher and faster.
Algorithm trading is integratable as part of the buying and selling strategies mentioned in the two previous scenarios, which is why they can almost guarantee profit. Algorithm trading also uses a lot of data in their backbone to determine the trades that have a high chance of profitability, and it acts on various factors such as volatility, volume, interest activity, news, etc. In some cases, these algorithms can be set to do some extremely sadistic things. I’ll start by talking about “market orders” vs “limit orders”. Before you make a trade on your brokerage, you will notice an option that says “market order” or “limit order”. Market orders are an agreement that you will purchase the stock or option contract at the best price in the market in the momentary space in time. There is of course a huge risk to that because in that short moment in time, there may not be anyone selling at a good price, and instead, some people might set sell limits at ridiculous prices. For example, some people set a sell limit at $1000 for GME. If you did a market order, and you get really unlucky, you might end up snagging a share for $1000 each, when the actual share value might be $300. However, when you set a “limit order”, you are agreeing to buy a share at a maximum price that you designated.
In the event that a hedge fund siphons a ton of shares of a company, the algorithm can be set to sell these shares at a ridiculous sell limit. Remember, when they buy or sell, it’s processed significantly faster at the clearing houses, so if you’re that one unlucky trader that went for a market order on a stock, you might end up purchasing it at a huge premium set by the hedge funds themselves. Moral of the story: DO NOT PURCHASE AS MARKET ORDER - ALWAYS PURCHASE AT LIMIT ORDER.
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