With the advent of recreational pot shops on the horizon, does anyone have any idea of how places like Barona with legal indoor smoking will handle people smoking cannabis?

I know of the alton bell casino having a non-smoking area, but other than that?

Was driving around yesterday around noon to 2 PM and saw two huge smoke plumes actively rising from what looked like the casino area (I was south of there and the plumes were north along Georgesville) but could have been more north.
Anyone have any knowledge? Didn't catch the news last night.

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I think we're all aware by now of the conspiracy that's building in the background of 2077. Most of us know about the mysterious Blue Eyes who appears in The Sun ending to the game. He operates as The Stinger of sorts for (that) ending of the game; He and V discuss a job vaguely alluded to through out the ending sequence and then the ending cuts to V in space charging off towards The Crystal Palace. Cue DLC Hook and credits.
But, let's go back here. This is only the tail end of the conspiracy and where it actually intersects with V's story. Blue Eyes (and some connections to him) crop up multiple times through out the game and, when pieced together, start building a larger picture that runs deeper into Night City than the pockets of most corporats.
I've finished my second playthrough of the game and I've been drafting this post as I play and find more clues. I doubt I'll find everything or might completely dismiss some, but I want to be on the front lines of uncovering this mystery, especially if this will be our Gaunter O'Dim for Cyberpunk 2077. I apologize for the length of this post ahead of time, but I need to summarize a bunch of lore and at least 4 major side-quests; "I Fought The Law", "Dream On", "Full Disclosure", and "The Prophet's Song".
Here's a long essay incoming, but I hope you chooms enjoy and I hope you read through to the end because, oh boy, I uncovered some cool shit!
So, who is Blue Eyes? Who are his contacts? What is his role in the ecosystem of this city?
"I FOUGHT THE LAW"
Let's start with where he most appears in the game; Jefferson and Elizabeth Peralez, political family in the running for Night City's first family. Which I kinda have to summarize their questlines, including the first one which Blue Eyes never appears in. But I'd prefer to go in chronological order and not jump around, so stick with me.
Elizabeth first contacts you for the job "I Fought The Law". It's fairly basic, but the quest tells us she convinced her husband to hire V to look into the recent death of Mayor Rhyne. We get a BD of a cyberpsycho attack by Peter Horvath on Mayor Rhyne. Weldon Holt leaves the room before the attack and then the security gate crashes right before Peter walks in with billions of eddies worth of chrome. The attack is unsuccessful and stopped by Detective River Ward, who was only there because Peter went missing internally at the NCPD and he knew where Peter would go.
When investigating Peter Horvath, his previous boss describes him as paranoid that "probably thought Mayor Rhyne talked to him through the TV" and that the world was out to fuck him. She then mentions that someone "finally saw what he was worth" which cues into how Peter was thrown into this attack in the first place; he had a patron who funded his chrome and the attempt on Rhyne's life. Tellingly, River than goes into a little talk about how clues rarely make sense until put into the larger context, much like we're doing right now.
V goes to the club Rhyne died in; The Red Queen's Race. V sneaks through, takes out some Animals, and can investigate what actually happened to Rhyne. If we read the emails on the office terminal, we know that Weldon Holt arranged for Rhyne to be there. He initially mentioned this to Rhyne during the first BD; Rhyne asked Holt directly to arrange his usual room at the club. So, this doesn't inherently look too suspicious on it's own, but Holt knew where Rhyne would be. We also find out via the Animals Boss there that Weldon Holt is the one who hired them to smash up the club and they're currently waiting around for payment. Further, you can go to the room Rhyne died in, find the BD headset, and put it on... which INSTANTLY knocks V out and they need to be rescued by River (who, btw, takes out any Animals on the property you didn't get to! Ty bro!). They surmise that Rhyne was killed by a virus in the headset. Lastly, we find footage of Detective Han (River's partner) covering up the death of Rhyne. They confront Han, V goes off to the Peralezs, and quest ends.
Of note, finding the BD set is a hidden dialogue option with the Peralezes suggesting, yes, that's the correct deduction to make. You don't get that option otherwise. And V never actually comes to any real conclusion to what happened to Rhyne.
So, let's summarize what we know about the death of our Mayor. Peter Horvath was hired by an unknown Patron who spent a ton of money to turn him into a suicide bomb against Rhyne. They have connections internally to the corrupt NCPD which allowed Horvath to get access to Rhyne, both from escaping NCPD custody and for the security to give him access to Rhyne's conference room. That fails so our mastermind instead assassinates Rhyne at his usual sex club, one that we know for sure Holt knew about. Rhyne is assassinated via malware in a BD porno headset, NCPD comes in an Detective Han cleans it up. Later, Holt hires the Animals to take claim to the club and fuck it up.
Holt is looking suspicious AF rn, but we also don't have any direct evidence and V says as much if you accuse him. Personally, I think it's a little too clumsy if it's him. Holt leaves the room just as an assassination attempt goes down, sets up a sex club appointment for the Mayor where he's successfully assassinated, NCPD covers it up... and then he hires a gang to cover it up more? Something doesn't fit here.
My theory is Holt is innocent. He's a scum bag, but not the culprit here. Why would you EVER give your identity to the Animals you hired to cover up an assassination? The big dumb brutes of the underworld? A name they give up with almost no fight? No, I think someone hired them under Holt's name. And I think they hired them because they KNEW the BD Headset was left behind; Han dismissed it entirely as Rhyne dying of a heart attack brought on during sex. They needed that destroyed to cover the final footprints. It's the only piece of evidence that doesn't have Holt or NCPD's name on it and doesn't fit the narrative that both are pushing. If they're covering NCPD or Holt's tracks, why not delete the emails or footage of Han? And if Holt or Han were trying to push this false narrative, why leave the headset right there the first time?
And, while I have no evidence of this assertion, the Animals are only still there because they're waiting for payment to come in... I think our employer never intended to pay them and left them in the path of V, who is likely to shoot them and tie up the loose end for our mysterious entity. Animals destroy the BD set, V shoots the animals, no trace. And, even if he doesn't, Animals will point V to the wrong person.
No, we've got a third party here. But let's continue so we can finally let our lead actor take center stage.
"DREAM ON"
"Dream On" starts when Jefferson calls V and asks them to help in another case. Long and Short; Jefferson woke up in the night and found a man in a mask (or an implant) standing over him. Jefferson shot the man, only for his head to fry and knock him out. Coming to, he's back in bed with no evidence it ever happened. SSI, their private security, insists that there was nothing on the cameras, no evidence, and nothing happened. Elizabeth claims she slept through the whole thing event.
V investigates the apartment, with Elizabeth giving the tour, and finds a lot of evidence. Elizabeth is kinda dismissive at first thinking V won't find much. First small stuff leading into larger reveals. Let's start small and work our way up.
First room Liz takes us to is the campaign room. She talks about running the campaign entirely out of pocket and having to keep most of their supplies at the Penthouse; "It's cheaper that way". You find a picture of their daughter on the wall and Liz explains that she's off at university in Europe while Jefferson is running for office; "It's easier that way" she says. That phrasing again.
EDIT: A redditor in the comments pointed out that the Peralez are being controlled via drugs in their food as part of the tech. They mention they've been eating fast food lately, explaining why Jefferson was lucid enough to catch the agent and shoot him.
V can look at Jefferson's emails (which Liz slightly discourages them, saying there's nothing there) which reveals a bit more about their campaign. There's a video of the iconic commercial and poster of Jefferson pulling out a gun and shooting a bunch of paperwork. In the email, Jefferson HATES this commercial, but his assistant, Lea Patel, insists on it as it will air in television time slots with action-drama series and catch the attention of voters. Further emails have Eric Boucher, Jefferson's Campaign Partner (Manager?), saying Jefferson has been acting unpredictably lately; presumably referencing one of the next emails. Boucher is confused because they fired Lea Patel together, only for her to continue working and sent him a new ad for approval. When emailed, Jefferson is confused about Lea being fired at all and doesn't remember the event ever happening, even telling Boucher to be honest if he has some issue with her. A final email is from SSI Chief of Security, Wallace, discussing Jefferson's intent to hire a merc to look into Rhyne's death ("Dream On") and they suggest Jefferson drop it or have NCPD or themselves look into it. Private Security just... offering to investigate the former mayor's death? Huh... sounds more like they want to squash the issue to me.
We should now talk about the Peralez's campaign. As you explore the apartment, Liz explains that they're running on a corp free campaign; they want to get Night City out of the control of the corps and do so without ever owing any favors to them. She specifically cites "Night Corp, Militech, and Petrochem" as ones they've denied. Militech and Petrochem come up a few times in other quests but Night Corp is relatively obscure. And they choose that corp to be the first one she mentions? Stands out to me. It also isn't lost on me that we're talking about running a campaign out of pocket and refusing corp assistance... while walking on the fancy ass balcony of a penthouse in Charter Hill- North Oak.
Next room, we find Jefferson's office. Elizabeth and Jefferson both graduated with law degrees from Asukaga University in Berkley. V points out it would be extremely expensive for them both, but Elizabeth says that both got full ride scholarships from the Richard Night Foundation, run by Night Corp. To further fucking cement this moment, there's a Richard Night biography shard on the desk. But we'll drop this for now because I want to get to Night Corp a bit later.
The computer on the office desk has some emails on it sent by Elizabeth. One is between her and Judy where she's asking Judy for help on the original "I Fought The Law" quest and Judy is the one who gave her your contact in the first place. Another is from their daughter kinda asserting the same thing earlier; safer for her in Europe so she's not a target on the campaign trail. And here's the interesting one; Boucher emailed Elizabeth asking why Jefferson changed his mind on Lea Patel. Elizabth says Jefferson explained it to her that it "slipped his mind" and "circumstances changed in Lea's favor" and she asks him to drop the whole thing. She's dismissive and gives extremely vague details.
Next room, Bedroom. Elziabeth's gun is on the table. It's the one Jefferson claimed he fired and scanning it tells us that it has been fired recently. We also find the wedding photo of Jefferson and Elizabeth where she fondly talks about having blue roses because she loves them so much... except the photo's roses are red and V says as much. Elizabeth quietly corrects herself that they only had red roses instead and moves on.
In the hall, we find the blood trail and gun shots in the wall; both covered up hastily. Following the trail, we enter a tv room. The Smart Glass isn't working and Elizabeth says it stopped working recently; not like they use it much anyway. Passing a Tech Check lets us try and fix it... only to be quickly blacked out by it so hard Johnny felt it too. V asks Elizabeth about it but she doesn't know what V is talking about despite having been standing right there. We also find a hidden door in the wall. Unlike earlier, Liz is actually confused by the door but demands V try and open it.
Downstairs we have the security room. Liz says that it used to be her place but "Security had to set up somewhere" and that she had to make sacrifices for this campaign; "it wasn't the first nor will it be the last". One computer has a Welcome email from SSI to new recruits. It details that they have access to all areas except Section Zero, which is reserved for Blue or Black agents and that, should the encounter a Blue or Black Agent (SPECIFICALLY "in the night"), do not interact or acknowledge them. The next email from Wallace mentions an accident where there was a "behavioral anomaly" and "ALPHA" injured a Blue Agent (BLUE-66M) who is in critical and the SSI head is requesting access to Sector Zero to give medical aid. SSI gives Wallace the code to Sector Zero and sends a team to aid. SSI knew about the accident and lied. You go to the second computer, unlock it, and can unlock the upstairs door. On that terminal is a bunch of deleted files (presumably the security footage from that night) and emails discussing "normal maintenance procedure" and further informing security that ALPHA (Jefferson) hired a merc (V) and, should security encounter them, do not interact with them.
Small thing I found interesting, a shard called "You Are What You Slot" is found down here too. It details a fictional assassin who kills and then steals the identity of her victims. Small and doesn't mean much on it's own, but the shards are hinting at the story here; one of false identities and manipulation.
Now, let's get to the main event; the secret room. Inside is a control center. Elizabeth is horrified and feels violated. She shouts that she's not letting SSI anywhere near them, only for her head to start hurting and she tells V to do what he needs to do. She leaves him. Inside the control room is a box of bloody medical supplies. The computer discusses "behavioral norms" for ALPHA (Jefferson) and suggests amplifying "neural dampening". It discusses things similar to Wallace's terminal, but from the other side; ALPHA is displaying odd behavior by hiring a merc, the SSI teams avoided meeting the merc, and then the actual accident that occurred injuring BLUE-66M during regular 'maintenance'. The other side of the room also has another data shard, "Rewriting Synaptic Pathways", basically talking about using tech to rewire the brain a bit.
Following some wires from the control room to the roof, we find a signal dish. Johnny (replacing Elizabeth for conversation now that she's gone), joins in that the tech looks prehistoric but functional and that Militech used it in the war; it requires line of sight to transmit data but otherwise can't be intercepted. We can see the tower and go to investigate. V tells Liz the whole deal; V can suggest that the Van near the tower could be SSIs or that it might not be due to unconventional tech. Liz then itterates twice that it's a stressful campaign time for Jefferson and V should talk to her, NOT him. "Sure, whatever" V and the player dismiss.
(I SWEAR WE'RE ALMOST DONE WITH THE SUMMARIZING FOR DREAM ON, I'M SO SORRY.)
We drive after the van, Johnny is suddenly excited for smashing a corpo conspiracy and iterates that citizens do not choose their representatives, instead they're chosen by "key players" who watch the Peralezes for weaknesses or blackmail material. We arrive at the facility patrolled by Maelstrom and the occupants of our van park, get out, and climb ladders to the roof where they get into an AV that is cloaked to be near invisible (as shown in a couple of vids on YouTube and this subreddit).
At the place, Maelstom is explained; "UNKNOWN USER" contacted them while driving the van for protection to take care of V and then destroy the van. Van's data makes it pretty clear; the Peralezs' minds are being manipulated, new neural pathways are being created, and their memories are being created, changed, or erased. There are also a couple of other names of other test subjects. The data is then erased. We do see an almost flower like symbol before the data is destroyed.
The agents on the cloaked AV CAN be killed and do drop a shard, thought it doesn’t have many more details, merely that they’re contacting HQ to arrange extraction and that the Van’s data should be destroyed and echoing the arrangement with Maelstrom mentioned earlier in their shards.
V calls Liz, Liz wants to meet in person instead of over holo and send him to a Japantown Raman shop (same one that used to be Rainbow Cadenza, coincidentally). Odd choice for an upstanding congresswoman. She says her nerves are shot, the ramen shop is a quieter place to meet than the apartment, and she needs a moment to gather herself since she last saw V, with V even asking if something has happened since they last saw each other. Of note, Liz is stress smoking the entire scene, something she hasn't done until now. She then explains, no, it's been over a longer period of time. She's been watching her husband change and act differently for awhile; he stopped reading, his taste changed, and he even insisted he was an only child and never had a bother when Liz asks about visiting the grave. Of note, yes, Antonio Peralez has a Columbarium Vault, which proves Liz is correct on this. She confesses that she herself has been told by others she's been acting strangely. V says she knew what V would find and she asserts that she doesn't know the who, how, or why, but "they're changing us". Jefferson apparently went on in great detail about a trip she swears they never went on, but she doesn't know if the vacation is a fake memory or if she's the one that doesn't remember.
She saw a stranger in their apartment tinkering with a monitor, only for him to be missing when it was reported to SSI and they looked at the feeds. The next day, she got a phone call from a stranger (whom she refers to by "he") saying that she's walking on thin ice and Jefferson could have an accident. They later erased all data that the phone call had happened. Elizabeth claims she's terrified for herself and her husband's safety and doesn't want V to reveal the truth. V points out "they" could be telling her to say that but it doesn't really change how she feels since she just wants Jefferson to be safe. She tells V to tell Jefferson it was SSI spying for Holt. She asserts she wants SSI out of her roof if they're spying on their sleep. She will take responsibility for firing SSI, but wants Jefferson to be safe and out of that fight. She adds a meeting with Jefferson to his calendar at Reconciliation Park. But, ultimately it's V's choice (especially since she has no idea if she'll remember the conversation) and leaves. Johnny jumps and and talks and mentions that there were talks like this back in his day and worrying about the damage a puppet mayor could do.
V heads to Reconciliation Park to meet with Jefferson. Entering, V is called by an Unknown Number which blacks out V's optics. They claim to know who V is, *what* V is, and what V wants. It doesn't matter what V tells Jefferson, but "don't dare cross that line" and "you're playing with fire". Its a garbled male robo voice, so safe to say it's irrelevant to the owner.
Enter Stage Right, our missing lead; Mr. Blue Eyes. He is standing on a balcony watching the place where we meet Jefferson. In the Scanner, he is labeled "Mr. Blue Eyes", has no known affiliation, is wanted for "SC 370", and is wanted for "Classified". His eyes are electronically glowing blue you can even see from several yards away. You cannot injure him as grenades do nothing and you can't aim at him. Of small note, and I don't know if this ACTUALLY means anything, but his hair style asset is referred to as Morgan Blackhand in the files, but could mean nothing if this hair is actually used by other NPCs. MOST LIKELY THIS IS NOTHING UNLESS SOMEONE HAS FURTHER INFO.
(Plot twist: It meant something. But we'll get there.)
V sits with Jefferson and can reveal the truth; "SSI is on the take from an unknown group to control your lives". V can even point out the absurdity of Peralez being as successful of a politician as he is without any corp sponsors. "They want you to be *their* mayor. Molding you like clay". You can tell Jefferson how to proceed and additional details, but it doesn't matter. Later, Jefferson will send a text and delete your number and so will Elizabeth, who will call you out for telling Jeff. In the end credits voicemails, Jefferson has decended into paranoia about some vitamins Liz gave him which he didn't trust so he sent them to the lab, only to then not trust the lab results saying they're fine. Jefferson Peralez is confirmed the new mayor during Late Act 2 and the major difference is his state of mind at the end game; either hiring V to be on his security staff or descending into absolute paranoia over everything in his life.
Lastly, Johnny appears and cryptically talks about back in his day when they'd talk about rogue AIs. Personally... I kinda completely dismiss this? It comes out of nowhere, Johnny cites NOTHING for why he'd bring this up in relation to the case, and I can't fathom a motive. I’d also point out that this isn’t the only time Johnny is outright wrong. In fact, he’s wrong A LOT in the game. For example, he criticizes V for listening to the Netwatch Agent and that he’s bullshitting you. Except, the agent is 100% correct that VDB did spike V as a suicide virus and Johnny is actually wrong. He also claims he doesn’t know what happened with Thompson after Never Fade Away, but this is a lie because Thompson is flying the AV Johnny takes to Arasaka in 2023. The only connection I can find is "Who is controlling Blue-Eyes" which might make Johnny correct, if just not in the way 'Rogue AIs' initially implies.
So, what actually has happened?
The Peralez family has been molded for a very long time into being the perfect political couple. They got scholarships from the Night Foundation for two fancy law degrees, have successful political careers, and Jefferson is running for Mayor on an anti-corp platform, an insanity for Night City. And he's actually successful at it. During a maintenance service at night on the Peralez's apartment, Jefferson woke up and shot an SSI/Unknown agent making repairs. The Control Booth knocked Jefferson out and they pulled the agent out of the apartment into the secret room. SSI put the Peralezes back into bed and hastily cleaned up everything, but the damage was done and Peralez hired V who uncovered mostly everything.
Elizabeth seems to be initially very upset by the discovery, but wants V off the trail when we meet her next. However, she's not in on it as she's equally a victim to the brainwashing/gaslighting and that's for certain. I think she's a pawn who is either too scared or too programmed to break the rules of movement on this chessboard. It's worth noting that, while the unknown entity threatens Jefferson's life and V's well being, they do not make due on either of these threats. I call their bluff. They have put too much work into Jefferson to abandon or kill him.
But, where else have we heard of this gaslighting brainwash process before?
"FULL DISCLOSURE"
Ok, we're on the shorter end so I don't have to actually explain this quest in full. Sandra Dorsett is a netrunner and a very skilled on at that, actually collecting data from Night Corp. She was kidnapped by the savs we rescued her from at the beginning of the game shortly AFTER she stole this data, suggesting Night Corp was behind it. This data is on the shard she asks you to collect during the aforementioned quest. V has full ability to NOT read it, but let's look at it; "Operation Carpe Noctem" ("Seize The Night" in Latin)
Described in it is an experiment on Night Corp's own employees where they are quietly brainwashing them and getting them to do whatever they want. They specifically cite an empathetic and calm employee who they got to fight a co-worker and then jump from a 16th floor window. The shard ends on mentioning that they're ready to install CN-07 on "our actual target".
I think multiple quests discussing brainwashing and gaslighting is too coincidental to be utterly unrelated to each other. I think Night Corp's actual target mentioned here is Peralez.
So, what is Night Corp?
Night Corp is the most mysterious of the corps in Night City. It currently operates to better Night City via philanthropic ventures, fundraising, community support, and city infrastructure. Basically, while Militech and Arasaka and the others operate in the city, Night Corp basically RUNS the actual city. They're also noteworthy for the level of security they have that even the best netrunners can't get much from them and, since they keep to themselves and seemingly just do city infrastructure stuff, no one really super bothers them. It has been run by Miriam Night, wife of late-Richard Night, until recently and we currently don’t actually know who runs NightCorp.
Originally, they were the Night Foundation, but that requires explaining Richard Night... oh boy, Lore Drop. I'll make it quick as possible.
Richard Night is the founder of Night City. He started as a partner of a firm, but his ambitions grew beyond that to founding "Night International" to build his dream; a city that would be so grand it would make all other cities pale by comparison, Coronado City. A capitalist mecha of opportunity, Night City would be run by corporations and have next to no anti-business policies on the books. Arasaka, EMB, and Petrochem were his first backers and he came into claim of land on the central-California coast; Del Coronado Bay and Morro Bay would be the location of his dream city.
(BTW, irl, Morro Bay, California is a real place. Been there, have family there, go there regularly, kinda cool!).
Despite being a capitalist mecca city and run by corps, Richard Night also dreamed it to be "A sprawling metropolis, free of crime, of poverty, of debt. A place where people could live safely, peacefully, without having to worry about the dire situations that were growing around the world at the time".
However, due to the design plans, Night didn't employ local contractors and instead got expensive architects and builders from all over the world. Local builders didn't like that, they had mob connections, bloodshed started. And soon Richard Night was murdered by an unknown assassin, presumably a mob hitman. The city was renamed Night City in his honor and his dream utopia became to embody everything that was destroying the world. Mob took control and corps didn't give a fuck since it didn't hurt them any until they eventually had to take out the mob gangs, but not in any favor to Night’s dream either.
Miriam Night, Richard's Widow, founded the Night Foundation (later Night Corp) to stick to Richard's Ideal dreams of what he wanted the city to be. They invest heavily in ecological research, alt power sources, civic infrastructure, public works, and charities and scholarships for Night City youth. "They've even managed to stay out of the normal corporate power struggles which tend to plague every other corporation, both inside the city and out. Even the shadowy corporate rumors about them, like having underwater bases in the bay or access to orbital satellites, remain unsubstantiated despite extensive investigation."
So, where does this put us now? We have ONE last quest...
"THE PROPHET'S SONG"
Garry The Prophet is our local crazy man. He spouts off insanities to anyone who will listen near Misty's Esoterica in Kabuki. However, some of his ideas aren't quite as much off the mark as one might think. There ain't no technonecromancers from Alpha Centuri (or Spanish Inquisition) nor is Saburo Arasaka an immortal vampire, but he was correct that Saburo wasn't dead and in fact immortal; via Mikoshi and The Relic.
He send you on a quest to investigate a meeting; he says that his ripper mistuned some cyberware in his head and he can hear their communications. You show up to a meeting between corps and Maelstrom. They say some nonsense phrases and transfer a data shard. Reading it ("Destroy After Reading") it seems like nonsense. But does include the line "The cages of men melt as night descends". You can decode it via a Null Cipher; first letter of every line: “Project Oracle Command Execute Plans”.
We don’t know what Project Oracle is. In real life, secret project or operation names actually tend to be chosen at random and are unrelated to the actual project (you can google funny stories about names that ended up awkward to the actual project), so this could mean nothing. But, narratives tend to give meaning to everything. Oracles are mythical in references and could predict the future or see the unseen. Perhaps perfect prediction via behind the scenes manipulations? Not sure we’ll get answers on this one for now.
Going back to Garry, he's been kidnapped. His protoge is screaming he's been kidnapped "Black suits came by - blue eyes and all". Blue Eyes huh? Further, she claims that they threw him into an invisible AV... Huh, like the one we saw back during "Dream On"? "Night's comin... The eternal night"
So, it’s time to jump us to the final step in our Fool’s Journey: The Sun.
“THE SUN”
The Sun ending has V wake up in their new penthouse apartment (with their love interest if they have one). Checking the computer, we see emails from our dear Mr. Blue Eyes. He wants an answer from V as to the job to the Crystal Palace he has planned and that they’re on a tight schedule for “obvious reasons”. We meet with him at the Afterlife and he talks about the job; Casino security is going into maintenance and V mentions giving him the casino client list. V also asks him to “hold up your end of the bargain”. They never discuss eddies or payment. It’s all in such vague terms. “Your end” or “Obvious reasons”. Smaller point but an email from Vik on the space shuttle also tells us that he’s asked around about Blue Eyes and has nothing; either he works with people WAY above Vik’s paygrade or he’s shady as hell… or both.
I think Blue Eyes knows V is dying (the obvious reasons) and I think the unspecified payment is V’s survival. V always says that they want to come back to their love interest so it’s not a mindless suicide run and I don’t think V would risk it all for nothing but eddies; especially not after Reaper (both versions) paint suicide runs as a horrible terrible thing. To then glorify it in another ending… no, the game is smarter than that.
Your love interest doesn’t seem to be too upset about the situation either. Panam and Judy leave V in The Sun due to their lives taking different directions, but it seems mostly amicable and understanding. They even express desire to see V again because they know V needs to do this job. Kerry, who stays with V in The Sun and expresses worry and also a desire to settle down with V, also seems mostly understanding that V needs to go on this quest. I don’t think they’d be so calm and loving and understanding if this were a suicide run. They know more than the player does.
Further, I think Blue Eyes isn’t after the casino aspect of the Crystal Palace at all. While that’s the major commercial aspect of the station as marketed to the citizen world, the station also has embassies from every nation on earth, facilities from all the major corporations, and is pretty much THE place where all the dark corporate espionage goes down. There’s so much more to this location than ‘casino resort’. *EVERY* corp has space stations and hideaways in space because the Crystal Palace offers it’s own legalities and opportunities that are not allowed within Earth’s terms and conditions. If they want to do some research that would be frowned upon elsewhere and get up to some Top Secret shit, it’ll be in outer space. Night City is controlled by corps and has lax laws, but outer space’s are even more so.
I think the cure V wants is not only on the station, I think it’s what Blue Eyes himself is after, but I’ll get there when it’s time to theory craft about the future.
I think it’s worth noting; Blue Eyes IS IN THE TRAILER FOR THE GAME. Yeah, anyone remember that shot on a shuttle with a guy being burned out from the inside? Yeah, he’s there. In the foreground. *Smirking*. The shuttle also seems like they’re in space.
These events leading to the Crystal Palace and the conspiracy with Blue Eyes are blatant DLC Hooks for the future and suggest a post-game DLC. This isn’t the first CDPR has done so either; Blood and Wine takes place after the story of Witcher 3 and is explicitly incompatible with the worst endings of that game. I think, conceivably, other endings where V is still alive could be roped into this adventure; Blue Eyes merely needs to hire them with the same offer of survival. While The Star takes V to Arizona and away from Night City, I think that choice of location is appropriate as, to even get to space for The Crystal Palace, citizens go from LAX to Arizona for a space port to launch them off Earth’s surface. They could have chosen anywhere else to send Panam and V, but they choose Arizona, huh. I do think Reaper, Temperance, and Devil will be locked out of this future, however, as all make any point of Blue Eyes hiring V irrelevant; there’s no V left to hire/save. MAYBE a rejected Devil ending, but I wouldn’t blame them for not continuing that conclusion either as Devil is one of the bad endings.
So, it’s finally time to really compile a lot of this information into where I think this is going in the next comment below

I want to preface that the contents of this post is for informational purposes. I do not condone or approve of any harassments or witch-hunting or the attacking of anybody.
 
Richard Lewis recently did a stream talking about the terrible state of CS esports and I thought it was an important stream anyone who cares about the CS community should listen to.
Vod Link here: https://www.twitch.tv/videos/830415547
I realize it is 3 hours long so I took it upon myself to create a list of interesting points from the stream so you don't have to listen to the whole thing, although I still encourage you to do so if you can.
I know this post is still long but probably easier to digest, especially in parts.
Here is a link to my raw notes if you for some reason want to read through this which includes some omitted stuff. It's in chronological order of things said in the stream and has some time stamps. https://pastebin.com/6QWTLr8T

Intro

• "The last month has convinced me, that we are going to be heading into a dark place for Counter-Strike esports in 2021."
  • "I think I've seen the scene essentially kill itself."
• "For the past 5 to 6 years, we've basically been in a holding pattern of people coming into our game wanting to run it, wanting to run all of the esports and wanting to profiteer and its been sort of a concerted effort to drive them off and push them away."
  • "We're spread way too thin."
• "If Riot don't get involved and stop the scumbags that have moved over to Valorant from getting their feet under the table, Valorant is going to have real problems."
• RL thinks too much has happened all at once for us to do anything except watch it play out, like:
  • Recent CSPPA strike against BLAST
  • ESIC failures and them not being supported enough
  • Teams cheating i.e. coaches/bugs
  • Widespread match fixing
  • The Pandemic
    • "People who try to hold bubble events are so incompetent and fuck up and people get the 'rona and its their fault."
    • "People who say Flashpoint is a bubble is full of shit and is a lie and people are now suffering for that lie."
      • "To save money they let people go home and break the bubble for a week."
      • "Not just Flashpoint peoples decision, they have a partner that handles the production." (hinting FACEIT)
      • "People are trapped in hotels essentially under house arrest because of COVID restrictions and has fucked peoples lives up."
• "It's all too much, all of this incompetence, all of this greed, maybe we ride it out."
  • RL says he has talked to the Riot devs (the ones working on Valorant) and says, "They are so cognizant of all the fuck ups and all the problems we have in Counter-Strike."
    • He continues to say that this is factored into their business plan and that we never had a competitor, but just so happens to have one coincide, when we are at our worst.

CSPPA - Counter-Strike Professional Players' Association

"Who does this union really fucking serve?"

• RL believes that the CSPPA is a mockery.
  
  • He points out the hypocrisy that they wouldn't strike for the pros who were kicked out of ESL Pro League, or for Jamppi or dream3r.
    • He also says ESL paid CSPPA and are racketeering and many other TOs have to pay them to get their "seal of approval"
      • He says they would strong-arm TOs saying "well if you don't give us the money, these guys are so we'll just have to commit to playing their event."
    • Also points out that they will strike against a competitor they are not in agreement with (Flashpoint)
    • RL: "It's what it says about every other time you haven't done it and it's about every time you don't do it now moving forward." "The issues they've chosen to ignore this year alone are embarrassing."
    • Then he points out that there was no strike for Valve qualifiers even if we have no major but Jamppi and dream3r can't play in them.
      • "and Valve have said 'Oh yeah we know actually their stories are accurate, Jamppi didn't cheat, now in a legally binding document. Yep dream3r did have his account hacked in a LAN café', but they still can't play. Where is the fucking solidarity? Gone. Doesn't exist. It's not important [because] it doesn't affect you." "That's what the union does right now, it looks after all the tier 1 people."
• He says the CSPPA doesn't represent all players all the time and has driven a divide where you have the haves and have-nots
  
  • "We have a tier of players that operate with impunity and do not help their tier 2 or tier 3 players out at all." "If you are not a tier 1 player you do not matter, they don't event ask your opinion."
  • He tells chrisJ to admit and own the fact that the reason he didn't speak up during the ESL Pro League debacle is because it didn't affect him
  • "They are looking after some players at the expense of other players. How the fuck is that a union?"
• He says the BLAST situation is a reasonable dispute and supports the players but is not the right time for a strike and have not even identified the correct enemy
  
  • He thinks players are lashing out now due to previous incidents and are upset that BLAST are working with ESIC
    • He stated that CSPPA shouldn't beefing with ESIC and they should be working in harmony
  • He says what they need to do is talk with the teams/organizations that have sold that right to BLAST
    • RL: "Your employers, the people who pay you that massive exorbitant salaries, when you don't stream and you don't do interviews and you offer no value beyond your ability to click heads and you get 25k dollars a month." "Why don't you talk to them about it? Oh right. You're happy to take away BLAST's paper, but you don't want to risk your own."
  • "I am seeing such unbelievable cowardice from the players here with the battles you choose."
  • "Where was the strike action when in the qualifiers for the world championship, there were teams and players engaged in huge conflicts of interest?" "Where was the strike action when your image rights were taken and sold to every league you've ever been in every union type organization you've ever been associated with like, WESA, to your org every time you sign a contract, to the leagues you play in."
    • "Your image rights are essentially worthless now, there's about 10 fucking separate parties that have them, and how many of them are giving you anything for it? Not much pretty much your org by the way."
    • "That's a big issue. Your image is you, your image is your brand. What are you doing about that? Nothing."
• He is also angry at SirScoots who is "popping off" at people on Twitter who all want the same thing, which is 'A unified Counter-Strike scene for everybody, that works for everybody, that has a sustained ecosystem that nourishes everybody.' "We don't have that now."
  
• He also says their rankings are a joke
  
  • "Just so happened, oh look TACO, that very important prominent member of the board, we pushed his team artificially up when they weren't even in the fucking top 20, not by a long shot."
• He also says the ineptitude of the CSPPA cost Flashpoint a monitor sponsor
  
• "Is it really a player association or is it like a fucking agency at this point"
  

ESIC - Esports Integrity Commission

"They have been put in an impossible position."

• RL says that Ian Smith, the founder of ESIC and who was done work in mainstream sports, is a good and honorable man who has dedicated his life to integrity and sports. He takes on both sides, ensuring match fixers are punished, but also doing appeals and ensuring those punishments were fair.
• "ESIC is a tiny organization" and are in need of money, "They didn't run a grift like the CSPPA did."
  • "Saying 'you want our support and you want the players to turn up you better pay us.' They don't do that."
  • "Had startup seed money from MTG and since then they've been pecking shit with the hens."
    • Ian Smith made sure that the money given by MTG (Modern Times Group, parent company of ESL, ESEA, DreamHack) was nothing more than startup money and wouldn't be in debt to them
      • Ian Smith sat down with other TO's not part of MTG and wanted to partner with them. They declined and called ESIC "ESL spies and we will never align ourselves with you"
  • "They only were just able to afford, hiring a PR guy on a full time salary to deal with the press and send out those releases you've seen, this year."
    • "They have a tiny group of staff investigating these things and they have taken on the biggest problems in our scene: the cheating, the match fixing."
• ESIC have had "unprecedented levels of cheating to deal with, because there's something wrong with our scene ever since we went online. There's something wrong with it, everyone's lost their fucking pride and self-respect and they got no passion for it anymore, so they think fuck it, what's in it for me?"
  • He calls out coaches who are talking about players rights when they would rob and steal from them.
    • Also says more coaches being banned are coming
    • He also points out flaws in community's reaction to the punishments to coaches bans: "Half of the cunts still have jobs and some of the cunts got new jobs. We didn't even shun the cheating coaches."
• ESIC have "found I think another 2 or 3 exploits like that one and they are investigating them all right now, it's going on right now."
  
  • "I know that there are going to be more names getting banned, again."
  • "So they're doing that on a skeleton crew while, investigating 3 continents worth of match fixing in MDL and semi-pro level CS." "They're doing this with half a dozen people." "They don't have any money or any help. People barely even fucking cooperate with them, they are treated like pariahs. It's ridiculous."
    • "Why are the CSPPA popping off at ESIC on my Twitter timeline, when you should be working together." "because its all about what's in it in for me." "2020, the online era of CS: 'What is in it for me?' How can I cheat, how can I get my paper, how can I bleed this scene one last time before I fuck off and play shooty shooty bang bang Riot Games babys first fps."
• RL says that in the CIS region, teams have gone to tournaments and have been eliminated multiple times by the same team. We found out they were cheating and those players who lost, have been cut from their roster, careers ended because of cheaters.
  

Stream Sniping

"They're all at it in the online era, they're all at it, they're all cheating, they're all using exploits, probably that see through smoke bug got used a bunch of times"

• RL talks about how there is no integrity from dead (the player), always denying when caught doing something
  • On the topic of 'BLAST never said we couldn't stream snipe': "Lies, BLAST never said you could do that, they had to sort of retcon it." "because what happened after that they fucking started snitching and squealing"
    • "Suddenly you had like, 10 of the top 15 teams in the world, staring into the abyss of being banned for 6-12 months in line with ESIC recommendations."
      • He says that ESIC was put in a tough situation and couldn't enforce the bans because it would have resulted in killing CS. What resulted was, BLAST, ESIC, and teams came together and gave them a warning and told them, in RL's words "don't do this again or you're gonna get got."
        • He then says the top teams brushed this off and didn't give a fuck
        • The new MiBR team playing Flashpoint, that wasn't involved in the previous incidents are doing it again (stream sniping). He gave credit to Flashpoint for the quick resolution and punishment and respect for cogu's response to the situation.
        • "ESIC came out and said, once more, 'Guys, zero tolerance from now on.'" RL then got upset at community's reaction calling ESIC "pussies" for their non enforcement and said if we want competitive CS we cant ban the top 10 teams.
• He points out how players have no integrity and will do anything for an edge as long as they won't get detected or banned or it's within a grey area.
• "All of this shit was mad avoidable, even in the pandemic era."
  • He talks about why aren't we filming them. Why aren't there representatives for leagues and tournaments making sure players aren't cheating?

Match Fixing

"How many years have we let our scene be fucking pillaged by these greedy cunts?" "We just let it happen."

• RL says that gambling and skins betting which existed in moderation was "accelerated and blown up by the Call of Duty greedy fucks."
  • "Never forget TmarTn was on the board of EnVyUs." "His website, CSGOLotto, they had a bunch of off-the-books sponsorships." "NBK promoted them. People forget."
• "Those people who had access to the skins, go to the players" "Even people like s1mple, best player in the world, even he scammed knives and skins off fucking fans."
• Owners of skin casino sites would approach pros and lend them skins to use in tournaments and possibly keep them after reaching a deal
  • Players would tip off inside info about matches and teams in exchange for skins. Info such as: roster changes, how they played in scrims
    • They would use this info to bet and subvert the odds on their sites. "That happened religiously, I can't even tell you how many times it happened."
      • "I had access to the biggest database of information, from an inside betting circle in NA, and it would take information and screenshots from other pro players, who were feeding them info in exchange for money or skins."
        • "Some of these players are still playing." "Incredibly, there are players still in the CSPPA today, complaining about the BLAST recordings, that were embroiled in this murky shit back then."
• RL also says that there were tournaments where teams contrived with each other, who should throw, who should win.
• "There's a handful of people that are trying to fucking clean it up, and you think you get something over the line and you see something like the CSPPA and it's run by corrupt fucking chuckle heads, and now you've got another corrupt body you have to fight on a fucking daily basis, it's demoralizing."
  • "It's too far gone. Our entire semi-professional scene is compromised."
• "It's rife guys, I'm not going to lie any more. It's not just China, it's not just Russia, it's here, it's NA, it's Europe, it's Australia, so much more than you think, so much more than we can prove."
  • "I get sent chat logs all the time […] and they're morons, these players, short-sighted, amateur, morons and they're doing it on WhatsApp." People would get cut from the bets because they want to make more money, then they leak the logs. He says, from the chat logs, they spread "little" bets across every site they can (400 to 1k dollars) to prevent shifting odds
• He says the scumbags who've fucked off to Valorant will do the same there if Riot doesn't do something and says Valorant "is an esports scene heading for a very early fall based on the sheer volume of scumbags that are already there."
• "That's tier 2 CS in a nutshell these days. They know they're never going to play in a major, so what's the punishment?"
  • "All of these tier 2 fucks that are fixing games now they are like the fucking mafia compared to iBuyPower" "These guys are working with organized criminals to fix entire seasons worth of games. That's what's going on in your tier 2 CS."
• "I'm literally being told that there are players fixing games at all levels of Chinese esports and motherfuckers with guns are turning up to team houses and stuff."

North America

"Everyone in NA has left we've lost a continents worth of support during this pandemic and Valve haven't said a fucking word."

• RL says the Call of Duty "goblins" that destroyed CS for years are the same people who are now trying to leave CS. "The nerve to treat a game where the fans, and the community, and the TO's were nothing but good to you." "To just kick the players out now and go and leave and say 'It just doesn't make financial sense.' Oh you'll slither back when we have a major though for them stickers won't you."
• There's a cascading effect in NA where people don't bother with CS anymore and people like Chaos suffer.
• He says NA team owners are incompetent for always wanting it easy and always wanting a guarantee on their investment without skill or nuance.
  • RL says he would be able to market a team correctly and would have a good ROI and also points out how TSM wouldn't even be bothered to tweet that their team, which was one of the best in the world, was playing at the Major.
  • He also says not all NA owners are like that, compliments and respects Jason Lake who nearly lost everything to keep Complexity going.
• He then calls out the incompetence in Infinite Esports when they acquired OpTic Gaming and bought an Indian CS team.
  • He says HECZ is not to blame here and that they couldn't tell forsaken was cheating when it was so obvious.
    • They measured his reaction time to the likes of dev1ce and s1mple
    • When an enemy showed up on his screen he won that duel something like 44% of the time
    • "was like the number 1 player in the world statistically"
    • He brought a laptop to their bootcamp and refused to use the high end PCs that hey provided
• He respects Andy Miller (NRG CEO) and HECZ but says that the attitude of not being able to easily monetize their teams is "piss weak" and there needs to be a risk.
  • He says Chaos EC shouldn't be cutting their roster and should be competent enough to be able to figure out how to make money off their team.
• He says there are still opportunities in NA and people are panicking and pulling out, and says Valorant will be the same if not worse.
  • He also says "bums" who couldn't even get out of groups in NA competitions, are making crazy money in Valorant and says it will continue to inflate.
• He also said that he heard rumors that EG (Evil Geniuses) are done.
• He also thinks that the rumors of a Valve franchised league from before was sparked up from "these lazy fabled weak NA fucking team owners basically trying to see if Valve would bite at the hook if it was dangled and they didn't"
  • Slasher says NA team owners are really in favor of franchised leagues because they want to make more money. "Most of the powerful team owners right now are on board with ditching this third party organization structure, or they are trying to play this power politics with all the TOs, and that is contributing to a lot of the problems there"
• RL says that Riot has proved they can run a franchised league (LCS) and will be profitable in 2021 which is what a lot of team owners care about and says the competition will only serve to snatch people away from CS.
• RL continues to say, "I am so sick and tired of what we have done to this scene, I am just exhausted with it." "I think we have legitimately fucked it, I really think we have. I think we're staring into almost like a CGS (Championship Gaming Series) wasteland in NA." "Counter-Strike esports is a fucking joke."

Talent

"TO's have treated CS talent like absolute human garbage for years now."

• RL says that people like Sean Gares and ddk switching over to Valorant isn't for financial reasons because they are making less over there.
• He points out that TO's can't even give talent a 3 month in advance calendar.
• Because of the pandemic TO's won't hire certain people and some people are working more hours for the same money.
• He says we as a community don't respect journalists enough which is why we don't have good journalists.
  • He also says DeKay is leaving the scene soon and that Thorin is close to leaving also
• He says he had to talk a caster down from quitting and was struggling to find reasons.
• He says that DreamHack told Vince they would hire him but not if he wants to stick with dusT and says that this is the norm in esports. "Constant leveraging of people against each other." and says this is why we don't have a talent union.
• New gen casters are getting put into shit situations and the community's reaction to them is adding fuel to the fire
• He says the reason Moses left was because of the terrible conditions
• He says that Anders had to constantly leave his family and kid because someone fucked up or broke promises and had to constantly tell his kid to their face that "daddy can't be home this weekend."
• He says that esports has always been a lie to sell you this dream, "Meanwhile there's about 2% of the cunts getting all the checks."

Valve

"Anything that Riot does, is better than Valve's inaction"

• Slasher says that the larger aspect of esports as a whole compared to other entertainment mediums and Valve's lack of inattention are the bigger problems. He continues saying that the fact that Valve let their game be ran as an esport, they need to take on the responsibilities of it.
  • Both Slasher and RL wants Valve to take control but not on the level of Riot Games, there needs to be a balance.
• In case it was ever a question: Gabe Newell has been to 0 CSGO Majors.
• RL calls Valve out saying they could have done something during the gambling era.
• He says Valve used to come to the majors, but doesn't think they do anymore.
• RL had met with Valve at the Cluj-Napoca Major and had tried to appeal iBP's indefinite punishment and had also gave Brax's life story:
  • A recent family member passed away, they had lost a lot of income, they had to live in trailer, iBuyPower did not pay any salaries, and was pressured by family to make money who didn't support his career.
  • RL said that Valve told him, "How dare you try and make us feel guilty." "We shouldn't feel bad about enforcing the only thing that matters that we need to make players afraid of: cheating and match fixing"
  • RL also tried to share other info about match fixing and nothing came of it
• RL points out that Source 2 or a new engine is not something you will want based on the experience of transitioning from CS 1.6 to CS:S. "Valve's track record with brand new engines being launched, not fucking great from what I remember."
• Slasher says "If there is anything the community should do, is pressure Valve to hire a community manager."
  • They say that we need a commissioner, a community manager (not the person who runs the Twitter who posts memes all day), then we need to have a circuit
• RL reiterates that Valve doesn't care about CS esports and says they need to change the culture at Valve to make them care about CS esports
  • Slasher says a systemic problem is making it so working on CSGO would be a bad decision for you as an employee for Valve
• He also hasn't talked to Valve in ages and have sent over bugs and cheats and doesn't get emails back anymore
• Slasher says we should be directing attention at the developer leads, pointing out Ido Magal, if he even is still the project lead
  • RL thinks that Ido and Brian are the only people that "vaguely even give a fuck about CS" and were the only people that RL recalled that actually read Reddit and paid attention from time to time
• "It is really fucking precarious. Somebody has got to step the fuck up and start giving a shit"
  • Slasher suggests org owners, with CSPPA, with ESIC, with TOs have a concerted effort against Valve
• "Riot Games are doing better things than Valve in the esports space" which is something RL didn't think he'd say.
• "People who used to be talent, working with unions, arguing with other talent, when the unions fucked them over, can't understand their perspective, TOs fucking over broadcast talent, broadcast talent wanting to leave and go and work for orgs, orgs having no money, Valve might take coaches away because all the coaches are cheating, ESIC has about 4 people in a fucking call doing the investigations, everyone thinks they're spies for ESL, ESL are just the evil fucking overlords wanting to rule the scene and will just somehow, like cockroaches outliving a nuclear bomb, and Valve are in a fucking holiday in Hawaii thinking about the next Dota character because they don't give a fuck about us."

Closing Statements

"We've peaked. If we want to sustain and exist, now is the time to figure it out. No esports lasts as long as this, we've already done 8 years. We've already broke the records. We have got to figure out a way to coexist and drive the negative forces out and we need to do it as a collective and we're not doing that."

• RL compared the Counter-Strike scene to the people on the Titanic who ran around with guns robbing people while the boat was sinking.
• "We have given up on being a respectable esports scene." "We are now a conduit to make money for those who want to just milk it, just have one last ride, one last roll of the dice. It's done." "What a fucking mess. What have we done to our fucking scene?"
• "There's just too much self-interest driving all of this." "I don't see a way we stop the dominoes." "When it's that bad, when there's that many dishonest people that ESIC have to come out and say that if we punish them all there's no one left. What does that tell you?"
• "How many opportunities have we had to clean house? How many times have we said, 'this must never happen again', and another scandal." "The entire skins betting operations was the biggest criminal conspiracy in esports ever executed and no one has been punished for it." "The people who could be driving that don't want to."
• "Right now people are fans of those organizations because the scene has value. It is worth being a fan of Astralis because they are excellent at Counter-Strike. It is worth being a fan of s1mple because he is the best player in Counter-Strike, maybe the exception of ZywOo. If the scene is devalued, if the scene loses its meaning, those things lose its meaning too, and people will leave, people will stop tuning into the games. I have seen it happen in multiple esports, this is not my first time at the rodeo. I am getting big Brood War vibes right now and I don't like it."
• "The role you play in all of this as fans, as viewers, as listeners, as consumers of esports content, it's absolutely imperative that you know who the good guys are. It's absolutely imperative that you use your voice. It's absolutely imperative that when things are bad, you know who, at least, is trying to make them good, and you have to apply your criticism to the right targets."
  • He continues saying it's no good in continuing to attack ESIC and saying how they are bad, ESIC have it hard
• He says CSPPA are on the right side of the argument on BLAST but have been on the wrong side of many arguments many times.
  • "If you are not willing to stand along side the weakest member of the union, with the least amount of influence, and the least amount of power, then it is not a union at all and you shouldn't pose as one." "You wanna serve a bunch of special interest do it, everyone else in esports fucking does, but do not pose as something you are not." "We love the players. I've been fighting for players rights for as long as I've been able to, but the CSPPA is not what we needed."
    • "They are not applying the pressure to the right people, they are not fighting the right battles, they are not helping their weaker members."
• He says what orgs have done by keeping or hiring coaches is bad. "When you give up on holding an appreciable standard, you've lost the scene" "Competition matters, rules matter, punishments matter, achievements matter, excellence matters" "If you start stripping that away, you have nothing" "You guys need to take that knowledge and apply it sensibly."
• "Valve has sold you all down the river, they sold everyone in the esports scene down the river, tournament organizers are selling their talent down the river. Don't hate on them for sounding tired after a 16 hour day. Don't hate on them because the hype for a matchup they've seen for the 20th time in the past 3 months, they can't be as excited or it sounds contrived. Support your guys, they're there for you, these are your people."
• "This community has got to start acting like one for the first fucking time. Just put the petty shit away, let's try and fix this fucking scene while we still have one to save."
• "You can't rely on Valve, you can't rely on ESL, you can't rely on the CSPPA, you can't rely on anyone." "Once again, it's gonna be the likes of us, the amateurs, the people who give a fuck, rolling up our sleeves and grafting." "I'm old and tired and I don't want to have to do it again. People need to pick up the torch and do it."
  • "Like Michal did, like Dudenhoeffer did. You see something wrong, fix it. You see somebody doing something wrong, call it out. If you think something could be better, let people know."
• "Vote with your wallets if you're not happy with the direction Valve goes in. If when we do get to the Major, they serve up another subpar, same old bullshit stickers and signatures package again, do not buy it."
  • "You're a powerful block and if you use it correctly we can fucking avert this disaster."
• "I'm not doing another year in this broken, bust-up fucking scene, where everyone is miserable, everyone is broke, everyone is tired, and everyone is trying to fucking rob everyone else, blind, while the fucking people who are meant to be protecting you, are just fucking enhancing it and lining their own pockets."
  • "I'm not doing it anymore and you shouldn't want to do it either."
• "I stand by every fucking thing I said. I mean it, because this game fucking matters to me, this scene fucking matters to me. I put my life into this, my adult life, and to see it in this state is fucking sad."

TLDR: Following the recent DOGE and XRP situations, and our influx of new users - I have decided to put together a quick guide on what a pump and dump is, how to spot it, how to avoid it, and what to do should you fall for one. This is just my thoughts on the issue and by no means exhaustive. I welcome comments and my biggest recommendation if you fell for one of these schemes is to accept it, address your emotions, seek support - either by those around you or here if you feel more comfortable, then commit to educating yourself.
 

Summary:

A pump and dump scheme is where a group of people pitch a coin (or stock) to other people to spike short term volume, and therefore the price, in order to profit from selling their own supply at the higher price to the newer investors.
 
How to spot a PnD:

• Promises of huge gains
  
• Forced short time frames to make a decision
  
• No discussion of risk - or questioning permitted
  
• The opportunity finds you, you don't find the opportunity
  
• Comparison to recent success stories - e.g. GME (dubious whether this will even be a success long term for individuals)
  

  Tips to avoid - see below but the main two for me are:

• Recognise emotional decision making, in yourself, and when it comes from others (people you may normally trust). You need to recognise this behaviour, and cut it out at source. To step back and breathe.
  
• Ask yourself, what are they selling me on, and why? If they find you, you are being sold. That is all there is to it.
  

 
 

What is a Pump and Dump scheme?

  A Pump and Dump scheme (PnD from here on in), is where an investor, or group of investors promote a coin they already hold (or are purchasing) in order to cause positive sentiment and the price to rise. At this point these investors will then sell their coins to the newer investors, causing the price to crash and leave the people who fell for the PnD with a large potential loss, or coins which are now worth a lot less than the price they paid for them.
These are not new and were traditionally done via phone call. If you have watched the Wolf of Wall Street, or similar films about penny stocks, you have seen this stuff in action. If you are buying, you are the retail investor who gets taken for a ride.
With the recent influx of new users to this site, and following the PnD schemes surrounding Doge and XRP, lets take a look at how to spot a PnD scheme
 

How to spot a PnD scheme?

 

• Promises of huge gains, in a short amount of time. If it sounds too good to be true, it is. In crypto (and stocks) if someone is talking to you about something, they are selling you their position. If it is positive - they likely own it, if it negative - they either want prices to fall or they hold a competitor. Ask yourself, why someone would be going out their way to tell you something is a once in a lifetime opportunity? If it was, they would be keeping it secret and accumulating themselves. These people are salesman, and you are the one buying the bullshit
  
• Linked to the above there is often a time element - 'get in quick, or you will miss it', they are relying on your impulsive decision making to jump in - they are manipulating you to over ride the logical part of your brain which makes decisions based on information and context
  
• There is no discussion of any potential risks or downsides, and you are removed from groups or harassed for asking basic questions - this is a hive mind at work, and you are being censored from raising any concern or legitimate question.
  
• There may be reference to 'how this time is different', or it plays on recent successes which are in no way comparable - e.g Game Stop - anyone who paused for a second would realise why not only was financially the short squeeze on GME completely different, but also the moral stand point was too. XRP, for example, is a centralised system which enriches the founders beyond belief. Yet these groups tried to ride the sentiment of GME to convince others to join - as a show of rebellion and alliance.
  
• Social media storms are cooked up, it seems like out of nowhere this is all anyone can talk about - when has this ever proven a successful decision? Once everyone is talking about it, you are already too late. You may not lose money, if you are lucky, but you are still the one being duped. Again this is feeding on emotion and Fear of Missing Out. There will be groups created and ran by mods who run them like cults - no talk of anything but price going up is accepted.
  
• There is a time or plan attached - e.g. Pump and Hold at 8:30. For the love of god, if this is the case, sell before then. All the leaders of these groups will have done. All of these public announcements are done again to create legitimacy and make you feel at ease - as a collective.
  
• Generally any concept of 'we are in this together', coming from a group trying to actively push up the price of something short term = PnD. You are not in this together, markets are competitive - they are survival of the fittest whether you like it or not. They want your money, when you listen to them - you are basically offering to hand it over. People invest to make money, especially when the entire premise is pushing a price up to get rich. They do not want what is good for you, they are using you and they will take your money if you allow them to. They are telling you, because you are the opportunity - not the coin.
  
• Be aware, people telling you to hold and buy more, are using you. They want you to push the price back up so they can sell. If you are in these groups - on social media, be aware you may be talking to bots, or at the least people who are trying to dump on you. When it drops, get out.
  

 
 

How to avoid PnDs in future

 

• 'Why are they telling me this?' - this is the first and main question to ask yourself. What does the person sharing the information have to gain from telling me? In this case - you invest and push the price up, allowing them to make greater profit. Understand why they would be sharing details with you - if it such a great thing, why are they sharing it?
  
• if it is a friend telling you, ask for more information - why it is doing well, what the plan is etc - if they can't explain it properly, this is a big red flag and they likely have fallen for it too.
  
• Look out for how someone talks to you about it - is it emotionally driven, does it make you excited? scared to miss out? - This is exactly when you need to step back, breathe and ask yourself if you are thinking correctly. Emotional decision making is not a good thing here, and then ask if they are intentionally trying to get an emotional reaction out of you? (see the above - FOMO, get rich quick etc)
  
• Is there any room for nuance? Are you able to discuss the potential cons or risk? If you are laughed at, or harassed, others are told to ignore you (he won't be getting rich, weak hands, pathetic seller) - this is a huge sign that you are investing in something where no other thoughts are allowed. The reason for this, once you are out the bubble - logic returns and you see the smoke and mirrors for what they are. PnD groups work like a cult, only one form of thinking is allowed, everything else is censored.
  
• Did this come out of nowhere, do I even know anything about this? If you don't know anything about it, except it makes money, don't invest in it. This is a terrible decision for two reasons. Firstly, and most obviously, you have asymmetric information - you have no idea why and what you are buying, therefore can't make an informed decision - only an emotional one. Equally, this kind of thing pushes panicked, emotional selling. When you don't know fundamental reasons why you invest in something, when the price dips you will sell. Why? because when your brain asks you the question 'shit it is dropping, what do we do?!' - your logical brain won't have an answer, because you never gave it the information to form one. This second part is more relevant to regular investments, not PnDs of course, but is worth bearing in mind before you invest in anything.
  
• Was the coin relatively stagnant, or has it dipped recently? PnDs typically target coins which haven't moved much recently, or have lower trading volume, this allows for a much easier spiking of the price due to a small change in demand equalling a big change in price. If you look at the charts and it was doing nothing until this big flurry of activity - you are being taken for a ride.
  
• Look for the news, if it is pumping, don't listen to people inside the group - search for reasons why something is pumping. If you can't find anything of value, there probably isn't anything, and you are gambling on emotional decisions.
  
• The opportunity finds you, you don't find the opportunity. Getting rich off 'undervalued' coins, or finding a hidden gem is not easy. They are hidden for a reason. If someone is coming to you with this, remember they are selling. You are buying.
  
• If someone does approach you, talk to someone else outside of the bubble - find another group e.g. CC, or other investors - talk to them, get outside perspective before investing.
  
• look for examples of populist sentiment. Do you hear things about an other? - e.g. haters, those missing out who are jealous. Are you made to feel like you are part of a special group? The ones with insider information? This is a lie, it is very very common manipulation within populist movements, cults etc - to create a narrative of an other to entrench tribalism within the group. This is done to make you switch your brain off, to rule on emotion.
  
• is there a recent comparable story that was successful? e.g. GME (yes this isn't the same at all in reality, but the story being sold is - or at least plays on the hype of GME). If there is, you are being played. The real opportunity, just like the hidden gem, is the first one. When people tell you this is happening again, they are simply using the positive news from one case and applying it to their own - often because it lacks any actual, real, tangible reason for succeeding or being a good investment.
  

 
 

I fell for a PnD, what next?

 
Have you sold yet - No? Are you in profit? Sell. Whilst you still can. Greed will tell you not to, and perhaps you can eek out a little more money. But you are gambling, and gambling extremely high risk against people trying to take all your money.
 
Yes, you have sold. Did you make a profit? Yes - great. You are still a an idiot, just a lucky one. Tell yourself that. There is a difference between opportunist traders taking advantage of PnDs and someone getting lucky and getting out before it collapses. Do not confuse the two. The first group know what they are doing (and they may still lose, but they are aware of the real risk). You are fucking lucky. Don't do it again. So count your blessings, go through the same process of learning about PnDs and begin to understand why you fell for it, how to avoid it in future and realise you are up - you won. Don't go back in, you are asking to lose.
 
Yes you have sold? Did you make profit? No? Ok, this is normal - 90% + of people doing this will end up in the same situation.
 

• Recognise and accept your mistake. Do not feel ashamed of it, it is ok. You were played, it happens to all of us in our lives at some point.
  
• Step away from whatever device you used to invest. DO NOT ATTEMPT TO WIN IT BACK RIGHT AWAY. You will most likely make things worse, investing again on emotions - even worse emotions now, shame, anger, disbelief.
  
• Talk to the important people in your life if you feel comfortable, if not, come here or to other anonymous groups for support. It is important to share what happened, to vent emotionally whatever it is you feel.
  
• Realise it is only money, even if gambled way more than you should have done, long term you will get out of this. Focus on other areas of your life for the time being - emotional investment, fulfilment and development - seek out things which may centre to your emotions again, whatever that may be - getting out in nature, cooking, reading, adrenaline sports - whatever the shit you need, do it.
  
• Consider who, if anyone needs to know. Did you borrow from you and your wife's joint account? Accept a loan from a mate? These people need to know the truth. Do not hide it and hope to win it back. Tell the truth. They deserve it.
  
• Do not repeat the same actions, if you want to win long term from this - you need a different approach. Step away from the high stakes casino and figure out long term strategies to make money.
  
• Learn to diversify and manage risk. You are taking a huge gamble going all in on something - even if it isn't a scam, you need to protect yourself through diversifying your investments. Get rich quick schemes are the fastest way to lose money.
  
• Educate yourself on these behaviours - I would recommend 'Thinking Fast and Slow' by Daniel Kahnemann as a personal favourite. This book helps to look at and address the biases that make up our emotional decision making, and learn how to recognise these and instead 'think slow'. You won't regret reading it.
  

Shout out to u/sprinkydinks73 for requesting this review. Much like MS, I guess I am just a sucker validation from strangers on the internet. So here is a long rambling about her relationship with C that she has somehow deemed general relationship advice.
MS sets the tone by screeching, "#nofilteramIright?!" She loves Instagram filters though, and will probably always use them because she thinks they're fun. Over a bowl of cinnamon toast crunch, MS started reminiscing about how far her relationship with C has come and therefore decided she wants to do a "relationship advice" style live today. She gives a rough TL of their relationship: First date in 2017, became bf/gf in 2018. But 2020-21 was the first full year they've gone without breaking up. She acknowledges maybe she shouldn't be the one giving relationship advice, in part because she doesn't like speaking on C's behalf and putting everything out into the open since he's not really a social media guy. But this is about advice of course, not strictly the intimate details of her relationship, right? Wrong. She proceeds to tell us her and C broke up in July 2017, and New Years of 2019, and then got back together last January. So today she's going to tell us what made her relationship work so well this year because they've been BFFs lately. She jokes she would much rather talk about shitting her pants than her relationship.
Now Ms proceeds to talk at length and in detail about her relationship. Previously, MS had felt very insecure in her relationship with C for various reasons. After high school, C went to a big state school and was in a frat, meanwhile during that parallel time in her life MS was in her first marriage before getting divorced in 2014. After that, she went on a self-described 'wild phase. She also always assumed sorority girls were hoes, which is lovely. According to her, she had strict parents and for example, wasn't allowed to wear nail polish until high school. She later admits she was wild in high school, but not that wild because all she did was sneak out and go to parties and have a few beers and smoke weed. So it sounds like her parents maybe weren't so unreasonable after all. She always wanted to be a cheerleader but her parents said no, only because you "should not cheer for someone else, you should have people cheering for you!" So she did ballet instead. And if she was going to college she had to be there on a sports scholarship or be there to "pursue an education", and she was never good enough at any sport to get a scholarship. And I guess she just didn't care to pursue an education instead. Her sister did however get a soccer scholarship. after she got divorced then she went on a real crazy phase while she was waitressing and drinking/smoking a lot after work.
C was apparently really popular in his frat, and he was a flywheel instructor at the time so he was in really good shape back then. So a bunch of gorgeous college girls would take his class. And so when they first got together, she was insecure about the fact that C had female friends because she never really had guy friends. All the guys she met would either want to date her or sleep with her appearance. She's a total girl's girl, who doesn't really have guy friends. There was one girl who lived in the area, and something in her 'gut' told her something was going on. So she would cry, and go through his phone all the time, and part of the reason they broke up the second time was that he was tired of her doing that. He didn't feel like she trusted him, and she kept violating his privacy. Nothing she found was under the category of cheating, she just found normal exchanges between him and his female friends. Her last bf before C was what she calls 'protective' and would frequently look through her phone, but she "knew she wasn't cheating so it was never an issue". This is a really toxic mindset. Anyways, this female friend in question would invite C out places, and then if he mentioned MS was coming along with them the friend would allegedly cancel the plans last minute. She would then talk all this trash about C's friend and how ugly and terrible she is. Then they'd get into a fight because C would defend his friend and tell her to not be so insecure. Eventually, they sat down and decided to tell C's friend that she needs to learn to deal with MS coming out with them sometimes because they're together now. And the friend allegedly said sometimes MS made her feel insecure because MS is just such a badass. She admits she felt that the friend had an 'agenda', not that she necessarily wanted to be with C but that the friend wanted C to break up with MS.
She then goes "shit! he's about to walk in the door. when he walks in we're going to pretend to be talking about something else". Apparently, C doesn't like being put on blast to all her followers! C comes in and says hey, and she goes "Hi baby" and he leaves the room. She then resumes talking about their relationship just as loudly as before. She was just being this 'too cool' aloof girl, and C wanted her to communicate with him more. But she doesn't go through his phone anymore, because he got a new phone and changed his password to a 6 digit one. She's so confident, but she has issues with men because of her relationship with her dad and her ex-BF who cheated on her. Except when her dad gives her rent and purse money, then they're good. But she reminds us she still watches C's Instagram feed, and if she sees any hot girls on his feed he makes him unfollow them.
Anyway, her main relationship tips are communication, setting your boundaries, being able to banter together. C tells her a lot she can't take a joke, because he will make the smallest criticism in jest and MS will get really mad right away and say something actually mean back. But she never takes anything she reads online seriously though guys! The biggest change this time around for her and C was "wanting it" more. Usually, as soon as they fight, MS will shut down and say he's done with the relationship without talking about it at all. And now MS has realized life without C sucks, so the fights are worth choosing to talk through. Wow, imagine that. Also, apparently, guys are just not smart, or at least they just don't think about what women want and fail to compliment them as much as they want. So now she tells C "give me a compliment" or "I need attention". She then reads some comments and mentions she and C make date night a priority, and they always go out Sundays after church. Not sure about this one, I've seen her go to church maybe 3 times the past few months. But they do eat out a LOT. And they eat dinner together every night and try to do fun activities, like tonight they're going to an ax-throwing place tonight. I am imagining a picture of her holding an ax later tonight with a caption about strong women/female empowerment. She ended up not going to the casino because she didn't know how the weather would be, but she's going to go have a date night with C and play pool. She signs off by blowing a kiss to the camera, and saying she will save the live because she hopes everyone will find it "insightful"

Any other urban planners/policy folks play this game? I’m an urban planning student who has spent too many quarantine hours playing SDV and at the risk of deeply questioning how I spend my time, I’ve been thinking about it from a planning perspective. Please tell me someone else has thought about this.
Pelican Town (pop. ~35) is a small, rural town within a few hours of the nearest big metropolitan area. The town appears to have had an industrial past, with all the decayed mining infrastructure. Like many rural towns that were once anchored by industry, Pelican Town has struggled to rebuild its post-industrial economy and identity.
The Mayor’s strategy is to look towards tourism, culture, and recreation for the town’s future. He holds an abundance of traditional festivals to preserve the town’s cultural identity and market its quaint, rural character to visitors from neighboring areas. He hopes the farmer’s high-quality local produce and artisan products will contribute to Pelican Town’s renewal. He also thinks the arts could drive the town's revitalization (Leah's art show). The town also has an abundance of natural assets, although I'd worry about point source pollution from the sewer pipe and the quarry is totally a brownfield site.
Encouraging tourism is a sound strategy in Pelican Town, but it’s not a panacea - it won’t necessarily increase the tax base to help the town’s financial problems, and the jobs created will mostly be in the service sector. The neighboring town, Calico Desert, is another post-mining economy that is looking to tourism and has opened a casino.
Economy: No matter how you calculate it (does the wizard have a job?) the unemployment rate is high. The jobs are not well-paying (the town was chosen for a discount Jojamart, like many rural towns attract dollar stores). Without good jobs for young people and lacking educational opportunities, the town is at risk of losing the younger population to other towns/the city. There’s potential for more small businesses if tourism increases, or for more remote work (though it doesn’t seem like Pelican Town has good internet infrastructure and computer ownership is low.)
Transit: The town also suffers from a lack of transportation. Vehicle ownership is low (just the Mayor and Sebastian’s motorcycle, I think), the town is looking for private investment to restart bus service (should really form a regional transit authority with Calico Desert and get government funding), and though the train with the platform hints that there may have once been commuter rail, it’s currently only used for freight.
Population: Pelican Town’s population, as it stands, will decline. There are only 2 children (Vincent and Jas) but close to 20 residents who are 40+. There are 12 residents in the 20-40 age group (the bacheloettes), who need to stay in Pelican Town and start families to reverse the decline. As in many rural areas, substance abuse is a problem in Pelican Town. There are a few alcoholics and I’m not gonna get on Sebastian’s case for smoking a little weed and who knows what’s in Pierre’s stash, but there’s clearly little else to do in town besides hang out at the Saloon.
Housing: If young people choose to marry and stay in Pelican Town, where will they live? The vacancy rate is 0 and most bacheloettes live with their families. New housing will need to be built to retain them, but most probably cannot afford to build a house. The town will also need to carefully choose areas for development to maintain the natural assets that draw tourists. The town seems to use a form-based code in the town center (two-story mixed-use buildings).
Solutions: The town is relying on the goodwill and prosperity of a private citizen (the farmer) to revitalize the Community Center, build houses, etc. - Mayor Lewis should rely less on one-time private investments and focus on more reliable funding sources and economic growth that will increase the tax base. The town is facing a housing crisis and should consider mixed-use development/apartments in the Community Center neighborhood to prevent sprawl. The town needs to invest in transportation and communication infrastructure to improve access to jobs and education. The vacant land near the train station is a great spot for a TOD and some denser development if the Valley could start commuter rail service, but I bet Robin & Demetrius would be NIMBYs who don’t want development near their mountain home.
​
TL;DR: Mayor Lewis is making you do the flower dance to stimulate the economy.

I know what you're already thinking. Playboy is a dead porn brand that publishes a magazine and doesn't appeal to millennials or gen z right?
Wrong.
Leadership
Let's start with Ben Kohn, the CEO. Kohn has worked in private equity for 25 years and started a firm called Rizvi Travers which invested in pre IPO tech companies. They were the largest investor when Twitter went public and invested in Facebook, Snapchat, Square, SpaceX, Instacart, and Uber.
In 2011, Kohn partnered with Hugh Hefner and took Playboy private. Kohn became the CEO in 2017 with the goal of revitalizing one of the largest, most recognizable brands in the world. Since becoming CEO, Kohn has been shutting down most of the legacy business and most recently discontinued producing a domestic magazine. He's focused most of his attention so far on growing the high margin licensing business and direct to consumer business, transforming Playboy into a consumer lifestyle brand focusing on 4 categories:

• Sexual Wellness
• Style & Apparel
• Gaming & Lifestyle
• Beauty & Grooming

Kohn is also placing a strong emphasis on appealing to women and young people, something that Playboy had never done in the past. Over the last 3 years, the female audience has grown by 70% and 90% of their audience today is under the age of 40. Out of the total e-commerce sales, 40% of customers are women.
Financials
Playboy is already a profitable business. They have a highly efficient, high margin business model that accelerates with growth.
For the first 9 months of 2020, Playboy grew revenue by 78% from 57 million to 101 million and grew adjusted ebitda 129% from 9.5 million to 22 million. For 2021, they reaffirmed guidance of 167 million of revenue and 40 million dollars of ebitda. By 2025, Playboy is conservatively projecting 296 million of revenue and 140 million in ebitda, but expects it to be much greater. It's also important to note that they have over 400 million of forward booked minimum guaranteed cash flow, but they only recognize 67 million of that today, so the actual revenue numbers are much higher.
Playboy's business is monetized in two primary ways, licensing and direct to consumer. Licensing is a key part of the revenue stream and they anticipate it more than doubling moving forward. However, Playboy is extremely excited about its growing direct to consumer business as well which I will dive into in the next section.
Growth
Playboy has huge growth opportunities in each of their 4 product categories. First I want to point out that Playboy is HUGE in China and it's growing rapidly in India. In China, Playboy is one of the leading men's apparel brands with over 2500 brick and mortar stores and over 1000 e-commerce stores. Playboy sells products in over 180 countries and is the 17th most licensed brand in the world.
Style & Apparel:
Over the last 3 years, Playboy has partnered with Pacsun, Misguided, Supreme, and others. The Pacsun and Misguided businesses have increased almost 15x over the last 3 years. Playboy also launched Playboy Labs and partnered with Steve Aoki to promote the brand. Playboy intends on transitioning this business from a pure licensing business to a direct to consumer business going forward. They have future collaborations with Yandy planned as well.
Sexual Wellness:
The sexual wellness category is a 240 billion dollar industry today and is projected to grow to 400 billion by 2024. Currently, the industry is fragmented and made up of small businesses with no ability to scale. Playboy is poised to become the leader in this category through strategic acquisitions of existing companies and by growing its product offerings. Yes, I'm talking about lingerie, condoms, sex toys etc. They recently acquired the sexual wellness retailer Lovers for 25 million and expect them to add 45 million in revenue over the next 12 months. They are planning on making more strategic acquisitions in this space moving forward to become the leading direct to consumer brand in this field. They also began offering online sexual wellness classes for women, which have seen large growth since inception.
Gaming & Lifestyle:
The growth opportunities in this category are huge. Playboy is diversifying into online gambling, mobile gaming, CBD/Marijuana, and virtual reality. They have a social club/poker room opening in Houston this year in addition to their casino in London. They currently have partnerships with Microgaming as well as Scientific Games for mobile gambling apps like slots and poker, with plans to build more. They are also planning on entering the sports gambling market through partnerships with well known sports betting operators.
Moreover, they recently launched an exclusive furniture collection on Wayfair and plan on offering more in the future. They currently offer 3 CBD products and have plans to enter the legal marijuana market when it's legalized at the federal level, which might happen soon under the Biden administration. As of now they sell Playboy branded smoking materials like ash trays and grinders. They are planning on launching 4 more CBD products in 2021. Lastly, Ben Kohn said that experiencing Playboy through a virtual world format is something that is "extremely interesting to us". He gave an example of the Travis Scott and Unreal Platform collaboration.
Beauty and Grooming:
Currently, Playboy offers men's and women's fragrances and color cosmetics in Europe. They have plans to expand their product line and enter the North American market this year. In China, a place where Playboy has a large market presence, Men's grooming is one of the fastest growing categories and an area that Playboy is not in today. They are planning on entering this market in the near future with Playboy branded skincare and grooming products.
SPAC Merger
Playboy has a DA with Mountain Crest Acquisition Corp, $MCAC, with the shareholder vote taking place THIS TUESDAY 2/9/21. Once it's approved, the ticker will change to PLBY shortly after. One of the great things about this deal is that there are absolutely no warrants outstanding, meaning there will be very little dilution. They only have 1/10th of a right per share outstanding which automatically convert to common stock. Upon completion of the merger, PLBY will have only 37 million shares outstanding, which is a very low float. Any increase in volume and demand will send the stock price higher.
After the merger, PLBY will have a market cap of approximately 413 million. For comparison to other global brands, Nike's market cap is 185 billion, Disney's is 329 billion, and Lululemon's is 45 billion. Now I'm not saying Playboy is near those companies today. However, if they continue growing and realize their potential, they're massively undervalued.
Additionally, the management team all signed 12-month lock ups, preventing them from selling for at least one year. This is not a transaction sale, but a true capital raise to accelerate growth. They are in this for the long haul.
Conclusion
Playboy has big growth opportunities in multiple product categories to become a leading consumer lifestyle brand. They have a high margin profitable business model and a very healthy balance sheet. They have 100 million in free cash right now and only 40 million in net debt, or one times 2021 adjusted ebitda. They already have global brand awareness and the bunny logo alone has tremendous value. Ceo Ben Kohn knows what he's doing and has a proven track record of success.
It might be flying under the radar right now because all the hype is surrounding GME and EV socks. I believe when the ticker changes to PLBY and people realize that Playboy is no longer what it used to be, this has huge long term upside.
FYI: All of the statistics I mentioned are directly taken from the CEO Ben Kohn in his 1 hour webinar interview with SpacInsider.
Disclosure: Long 500 commons $MCAC
Disclaimer: Do your own due diligence too

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

Continuing… (It's Part 6 in the saga, I fucked up. Sorry.)
So, after a few re-fueling and impromptu cigar-purchasing stops in South and Central America, we wheel up to the deserted jetway at LAX.
“Thought we were going to Elmendorf?” I asked.
“This isn’t it?” the pilot replied, feigning worry.
“No.”, I replied, “Looks like California. Fruits and nuts. All around. What’s going on? One minute we’re off to Texas, then Cali, then Texas again, now we end up here at the California airport of the iconic tower.”
“Yeah, it’s confusing enough haulin’ civilians around. But when we get a call from Virginia, we tend to comply without any questions,” the pilot explains.
“Aw, shit!”, I sort of exclaim, “Rack and Ruin called?”
“Yeah”, the pilot replies, “Figures you’d know these guys. They said they were closer to LAX rather than Texas and had us divert here. In fact, you look over there, see that dark blue Chevy? That’s them; and evidently, your ride.”
I tipped the airman from earlier a couple of cigars as he helped me with my gear off the plane and into the trunk of Rack and Ruin’s plain-Jane blue late modeled Chevy. Had to move the Sidewinder Missiles off to one side, though.
“Most honorable Agents Lack and Luin!” I quipped in my faux-racist greeting. “What the hell, guys? I’ve got to get to Japan and get some newly rigidified digits.”
“Let’s see your hand”, Agent Rack asks. “Nasty.”
“Yeah”, I sigh “And with the medicos in South America and their penchant for plaster, I don’t so much have a left hand as more of an ankylosaur tail.”
“Or Thagomizer”, Agent Ruin tittered. “Anyone gives you grief, and one upside the head should set them right. Or dead.”
“You’re a riot, Ruin.” I replied, “But not entirely incorrect.”
We all agreed that I really didn’t need any extra accouterments to make myself look more dangerous. I mean with my severe haircut, stern beard clip, and perpetual ‘Go fuck yourself’ scowl.
“Yeah”, I replied, stroking the aforementioned beard, “I just can’t get that. I’m such a people person.”
After Agents Rack and Ruin finished drying their eyes from laughing what I thought was en extremis, we finally got down to business.
“So, what’s the skinny, guys”, I asked. “New marching orders?”
“No. Not as such”, Agent Ruin said, still sniggering over my ‘people person’ comment.
I see we’re moving. Agent Rack is just driving casually, like Chewbacca when they were waiting to see if the Empire went for that expensive Bothan code.
“Then, what?” I asked, getting a slight bit piqued.
“Well”, Agent Ruin noted, “When you went to South America, you took some of your artillery collection with, correct?”
“You know I did. You even made some snide comments about my personal choice of sidearms and their ‘excessive’ calibers, if memory serves”, I reiterated.
“And if you are proceeding normally, as you always do, they’re all nestled in the trunk of this very car. All cleaned, quiet, unloaded, and smelling sweetly of Hoppe’s Number 9 and WD 40, correct?” Rack inquired.
“Yes?” I cautiously venture.
“Well, ya’ big dummy, do you think they’re going to let you saunter into Tokyo armed like the Third Fleet?” Agent Ruin chuckled.
“Um…well…I do have a Diplomatic Passport.” I ventured.
“That’s not going to work this time.”, Agent Ruin said, shaking his head. “They’re tighter than Dick’s Hatband about sidearms. Want to bring in your Rigby SXS .500 Nitro Express double rifle? Not a problem. Sidearms, especially in your alien hunting calibers, nope.”
Well, that’s just….*dandy!”, I reply, semi-put out. “Now what the hell am I going to do?”
“Ever think that’s why Ruin and I are here, now?”, Rack asks.
“And here I thought it was just so you could bask in the warm glow of my fucking wonderful personality. Or that you actually cared about me as a real goddamn human”, I joshed.
“Ummm…yeah”, Rack replies, “There’s no way we can answer that without going on some Deadpool list. “
I agreed.
“OK, here’s the deal: you get your sidearms, ammunition, speed loaders, brass knuckles, Asp, laser range finders, Sap, Zeiss scopes, Kukri, Wisconsin Cheese Whittler, Buck folding skinner, Marine K-Bar, those two ultra-illegal Cheburkov Cobra titanium switchblades...”
“Three. Olga the KGB lady sent me one for Geologist’s Day.”
“Ahem. Those three ultra-illegal Cheburkov switchblades, that Wyoming Speedholer, your MASER Time-Distance Computer, garrote, pocket rail gun and whatever else lethal you carry and deposit it in the iron box in the trunk. We’ll ensure that it’s delivered to Esme post-haste. And by post-haste I mean one of our guys will deliver it personally.”
“Well…I suppose”, I conceded, “But best send someone who’s been to the house recently. I don’t know how much bigger Khan has grown since I left on this little fantasy trip. Wouldn’t want a star on the wall in Langley for someone eaten by a mastiff. Want to see a picture….Oh, bother. That’s right. My phone’s at the bottom of fucking Lake Maracaibo.”
“Good point”, Ruin interjects, “Guess we’ll do a little road trip and deliver it ourselves. Best call Esme and let her know what’s going on.”
“I have no objections to your proposals. Please give Esme this when you see her. I had some luck in the Calaveras Casino and if I don’t send her some mad money. Ouch. She’ll never forgive me for not taking her along to Japan.” I asked.
“But I thought Esme hated Japan? Too crowded and too ‘fussy’, I believe was her estimation.” Ruin asked.
“Yes, but once she saw the Ginza, all bets were off. Shopping the likes of which even Allah himself hasn’t seen.” I replied, slowly shaking my head.
“I see”, Ruin said, “Well, since you’re off to Sapporo, perhaps you can do a recon for Esme on the shopping there.”
“Not bad. Not bad at all.”, I smiled, “Now I know why I let you guys hang around with me.”
So, as advertised, I am now standing on the tarmac at LAX, basically feeling naked.
“Can’t I keep just one switchblade?” I moaned to Agent Rack.
“Go ahead, if you’re really keen on donating it to Japanese customs”, he replied.
“Fuckbuckets.” I groused.
“There, there now. That’s the usual Dr. Rocknocker of which we’re all so fond.” Agent Ruin chuckled.
“Remember, you do have that wallet-sized credit card gizmo from the Company. So you’re not entirely ‘naked’. Think of it as an emergency breechcloth.” He smiled.
“I’d like a larger model if you don’t mind. It’s chilly out here.” I joshed.
After Agents Rack and Ruin stripped me metaphorically naked as they de-weaponized me, they handed me a Business Class ticket to Tokyo, and a pass to the Japan Airlines Hospitality Suite and Lounge.
“So sorry you guys can’t hang around and have a few farewell snorts”, I chided, “But you’ve got a bit of a drive, so best be off before the weather turns to shit.”
“Who says we’re driving?” Agent Rack asked as he hooked a thumb over his shoulder at the ready and waiting C-130 cargo plane currently taxiing slowly in our direction.
“Well, in that case”, I smiled even more broadly, “Let’s invite the flight crew to join us. That’ll make the flight home all that much more interesting.”
After near tear-jerking farewell sentimentalities, i.e., “Piss on you”, “Get stuffed” and “Take a fuckin’ hike”; Agents Rack and Ruin, my weapons and the Agency’s plain-Jane Blue Chevy were all nestled snugger than buggers in ruggers in the belly of the thundering C-130.
Now truly on my own, I trudge the hundred thousand or so centisteps to my departure terminal, make a quick recon that my flight’s still slated to go in a generally westward direction, and hightail it to the nearest courtesy desk to ask for a motorized cart to take me and my remaining luggage to the JAL Hospitality Suite.
Hey. I’m old, infirm, and currently among the walking wounded.
Anyone that disagrees risks an Ankylosaur tail club swat or Thagomizer to the skull.
Finally ensconced in the JAL Hospitality Suite, Polo Lounge of course; I was drinking Tokyo Teas (3 oz. vodka, 2 oz. gin, 2 oz. rum, 1 oz. triple sec, 1 oz. Midori, good splash of lime juice, a slight splash of 7-Up (diet, of course), over ice with a lime wheel) with Pabst Blue Ribbon Extra 1844 chasers and Hangar One’s “Fog Point” vodka on the side, hiding from the brutish realities of this foul year of two thousand and twenty-something, Common Era…
I’ve already called Esme and we’ve had a good, long chat. She still managed to give me her shopping list for whenever I find myself bored on the Ginza.
She’ll be shocked when she learns that I’m not going to be in Tokyo long, but have 1st class tickets on the Bullet Train to Sapporo. Still, I’ll probably find myself in Pole Town or the Stellar Place there, trading piles of US greenbacks for locally produced Japanese curios and clothing.
I can hardly wait.
I order another round of drinks, as the wonderful attendants in the Hospitality Suite were bored out of their skulls because of the COVID-induced drop-in customers flying anywhere that requires a hospitality room stay, and I was virtually the only one around. They tried their level best to outdo each other when it comes to Japanese efficiency and friendliness.
After a couple of hours, they ask if I would like something from the grill, as the day chef had “the COVID” and the night chef just arrived. A quick perusal of the menu and I chose a 28-ounce dry-aged Porterhouse and another round of drinks.
I usually don’t like to eat too much before I fly, but JAL tells me the flight is going to be virtually empty, something like <121 pax, all told, so restroom availability shouldn’t be too much of a concern.
Plus, who am I to say no to a free, blue 28-ounce dry-aged Porterhouse?
There was a bit of difficulty conveying to the chef through the intermediaries of the hospitality just how I wanted my steak.
“Blue,” I said.
“Brue?” was the reply.
“Rare. Very, very rare.” I continued.
Look of total bewilderment.
I drag out my Personal Language Pro, speak “Steak, very, very rate” into the infernal gizmo, and hand the contraption to the attendant.
“珍しい、非常に珍しいステーキ?”[ Mezurashī, hijō ni mezurashī sutēki?]
“Raw! Nama!” I say, louder than need be.
They toddle off to find the chef.
“How is it sir, that you would like your steak cooked?” he asks.
“Very rare. Just a minute or two per side. Inside still cold.” I instructed.
All I got for the trouble was a puzzled smile.
“Give me the language gizmo…” I type in a few words…
“お尻を洗い、角をノックオフして、ここから出してください”
[O shiri o arai,-kaku o nokkuofu shite, koko kara dashite kudasai.]
“Wash its ass, knock its horns off, and walk it out here.”
“OH!” as the lightbulb pops. “Rare. Got it! Excellent!” the chef laughs and zips back to the kitchen.
Like I always say, I’m nothing if not the international ambassador of amity and goodwill.
“Crack tubes!”
Dinner was fantastic. I do wish I could have somehow mailed the Porterhouse bone back home for Khan. After that hambone incident, he might even taste it.
Finally on the plane, in an almost empty Business Class, the flight captain informs us that we’re headed to Haneda Airport Tokyo and anyone not headed in that direction better ‘haul ass off’ the flight or forever hold their peace.
Late-night international flights tend to be a bit more wooly than your average Chicago to Omaha gig.
Especially when the flight’s damn near empty and we have the next 12 hours or so to be best friends.
We taxi, turn and head into the wind. I’m doctoring up a couple of dossiers and keeping my personal cabin attendant, Luna since there were two of us in Business and two business flight attendants, busy with her trying to play ‘Stump the Geologist’.
“I’ll bet you never had this before.” She beamed and handed me a tumbler of very dangerous-looking brown liquor.
I cautiously sniff, take a modest gulp, swirl and glug the rest down.
“Ohishi Single Sherry Cask”, I say with a muffled belch. “Light. Fruity. An Englishman’s drink.”
“Oh. You knew. Let me try again.” She smiles beatifically.
“I have no objections to your proposal.” I smile as nicely as this crotchety old Komodo Dragon could.
She returns with another flagon of spirits; it smells of obsidian, leather, and earth.
I just had some of this back in LAX. I take a snort, smile, and shotgun the rest.
“Hibiki Japanese Harmony…lovely stuff.” I smile. “A little light for my jaded palate, but I’d never turn it down if it were free.”
“Oh, you win again. Wait. One more.” She smiles and skitters off to the galley.
She returns with another soupçon of some more dangerous brown liquor.
“Here, try this. It will make you very popular at social gatherings”. She smiles.
Sniff. “Splendid.” Snort. Swirl. Smile. Shotgun.
“Kanosuke New Born, if I’m not mistaken.” I smile back. “Very nice. I really do like this one.”
“You too good at this. One more!” she stands and stomps off defiantly. She returns in a trice and hands me the glass.
“Hmm…brown. Light notes of earth, leather, dating your daughter, and Kentucky…
“Beam Suntory, right?”
“You know them all!” she says, feigning irritation.
“And I thank you. Those were all excellent. Now, anything in the dangerous clear liquor category? I asked.
Luna smiled as I palmed off a 20k yen tip.
“Oh, no sir. Wait until we land.” She demurred, referring to the gratuity; which is know is not de rigueur in the Orient, but she didn’t seem to mind.
“Just in case we never make it to Tokyo”, I laughed, unknowingly presciently.
We both chuckled about that last line as she tried out various sakes and shōchūs and an actual Japanese ‘White Liquor’ (ホワイトリカー), which were all excellent as was the company.
I tell her that I need to get some work done and could she bring me a tall Rocknocker. After explain the origins and construction of the eponymous drink, she brings me one that must tip the scales at 1 or so liters.
She settles down to an empty seat and I get after the work that I need to finish before we land. I’m about ½ way through my drink when it felt as if the plane hit a brick wall. She quivered and quaked and clutched at herself while I made some comments about the pilot’s mental health.
We dropped like a paralyzed falcon, then just as suddenly, felt like it was an express elevator to Angel’s 11. The plane bucked and shimmied, wickedly. Then we slam-danced right and fell a few more stories. It was like we were in a Mixmaster and the owner was trying out every speed.
The emergency lights in the 777-300ER popped on, and the fasten seat belt sign barked loudly so even sleeping travelers could enjoy the show.
Rinse. Spin. Shudder. Repeat.
Finally, the ride smooths out and we hear the captain on the blower.
“This is your captain speaking…ah, we seem to have hit some uncharted turbulence back there.”
“Thanks, Captain Obvious”, I muttered.
“Everything’s A-OK. “ he reports.
“That’s good”, I note.
“But…”
“There’s always the but…” I groan.
“…we have a couple of warning lights for which we can’t quite account. So to just be safe and certain, we’re going to divert to Hawaii, get a clean bill of health and resume this flight once we make sure everything here is hunky-dory.”
There were scattered groans and applause. Add them together and divide by two and the average response on the flight was “Meh. Whatever.”
Except for the other guy in Business, with whom I hadn’t shared two words. He began to absolutely lose his shit.
“Oh, man! We’re so screwed! Mechanical malfunction? What does that mean?” he positively fizzed with fear.
The flight attendants tried to calm him down, to no avail. They basically gave up and said they’d report his misgivings to the Captain.
I motioned over to my personal flight attendant, Luna, and asked if I could be of service.
“Oh, Doctor Rock”, she smiled at me, “If you could speak with him. You are so calm, and he is…”
“Losing his bloody mind”, I chuckled as I finished her sentence for her. “Of course, I’ll take a stab at it.”
So, I grab my drink and ease over to my Business Class partner and introduce myself.
“Hey, pal. How’s it going? I’m Dr. Rock, gentleman, scholar, and connoisseur of cigars and things alcoholic. You doing OK?”
He looks at me with an ashen face and his eyes the size of bloodshot dinner plates.
“Yeah. I’m Todd Schotts. I’m flying to Japan for business.” He mumbles
“No surprise there,” I reply calmly and take a slug of my drink.
“But now we’re all going to die. The plane is busted and we’ll crash…” he started off again.
“So, Todd is it? Good. You drink?” I asked.
“Yeah?”, he stammered back.
I asked Luna to make us a fresh batch of my eponymous cocktails.
“OK, Todd, listen up”, I began after the drinks were served, “I have flown literally millions of miles over the last 4 decades. On Aeroflot when it was still the USSR. On TACA (Take A Chance Airways), on Chalk’s in the Caribbean, on Bob’s Verrifast Plane Company in Rhodesia, on regional carriers that don’t even exist anymore. All over the world. Had some bad experiences flying, and me ol’ mugger, this ain’t one of them. This is nothing more than the glitch for this mission.”
I chuckled lightly and complimented Luna on a fantastic drink.
“Yeah…yeah…yeah…but we have to land and check out some lights…” Todd squealed.
“Well now, Todd. It would be rather difficult to do any external assessment while in flight, don’t you agree?” I asked.
“But we’re diverting. We have to land and that adds more risk. We’re going to crash and die!” he was coming more and more unglued.
“I will bet you every cent you have on your person and home bank accounts that that will not happen”, I chuckled.
That took him by surprise. At least it shut him up for a while.
“Look, Todd. This is Boeing’s latest model. They have the most incredible safety record. And if a little clear air turbulence were to be knocking planes out of the sky, don’t you think we’d hear about it as the press went berserk?” I asked.
“But they don’t know what the lights mean! What if one of the engines’s out? How far can we fly on one engine?” Todd stuttered.
Having my fill of a supposedly grown man with inane childlike fears, I calmly replied,
“All the way to the crash site.”
He went white.
“...hope we hit something hard. I don’t want to limp away from this.”
He went limp.
Then I went to my seat and motioned for Luna to prepare a reload.
Of course, 45 minutes later, we land without incident at Daniel K. Inouye International Airport, Honolulu Hawaii.
We were told to just wait around until they figure out what the problem if any, was.
They had officials waiting at the end of the jetway to check our COVID status and passports before they let us loose in the terminal.
I asked Luna if she knew this airport. She noted that she did.
“Is there a JAL hospitality room here at this airport? I asked.
“Yes, Doctor. It’s the Sakura Lounge. It is located on the third level above The Local, Terminal 2.” She replied.
“Please notify whoever needs to know that that’s where I’ll be for the duration”, I smiled and handed her my business card. “See you soon, I hope.”
“Oh, Dr. Rock”, she replied, “I am sure it is nothing much. We’ll be back in the air within mere hours.”
“Well then”, I smiled, “Guess I’d better get ready to hoof it to the lounge.”
“Oh, Doctor Rock”, she smiled, “No rush. I will call for you a courtesy cart. You are injured, you are Business, you are priority.”
“I love that Asian efficiency.” I smiled back and toddled down the jetway.
At the terminus of the jetway, I show my COVID-clear papers, dates and times of my Anti-Virus vaccine administrations, the letter from Virginia clearing me of all detention, and my red Russian diplomatic passport.
While in the cart, whizzing our way to the JAL lounge, the driver said “Man! You must be some kind of VIP. You were through that welcoming committee in less than two minutes!”
“Me? Nah!”, I chuckled, “Just an old phart of a geologist that they didn’t want to mess with. Not on such a bright, sunny day as this.”
“I see you’re not wearing a mask.” The driver quipped.
“Very observant. There are reasons for that.” I replied.
He careens around a corner and if this were a normal pre-Covid day, I’m certain we’d have killed hundreds. However, the airport, as I’ve come to grow accustomed to, was virtually deserted.
“Yeah? Like what?” he asks.
“Well, Scooter, 1. I have an active and hardworking immune system that I let off the chain every once in a while for exercise. Got to let it know what it’s up against, right? 2. I’ve had all my shots and some that were experimental. They seem to have worked. And 3. I find it difficult to drink and smoke cigars while wearing a mask. However, if you’d prefer, I will mask up. No problem, though it still is optional.”
“Nah, man”, he said, “I was just wondering if you were one of those religious idiots or conspiracy nuts.”
Nope”, I smiled back, “Just another geologist out in the world plying his trade for cash. Y’know, whorin’ around for money.”
He laughs aloud as we skid to a stop right in front of Lounge.
I slip the guy a $20 and ask if he’d listen for the JAL flight I was just on. If we’re going on ahead today, I’d need him to scoot by and putt-putt me back to the plane.
He laughs and pockets the $20 as quick as a mink ruts.
“No worries. I’ll just hang around this area. I hear anything about the flight, I’ll come and let you know.” He grins.
“Good man”, I say, as I hand him my card. “I’m Dr. Rocknocker. Call me Rock”.
“And I’m Kapula Mano, call me Kap” he replies.
“Good man”, I say again, “Hope to see you in a while.”
He grins, floors his electric cart, and peels out at speeds approaching 4.5 MPH.
I wander into the lounge, show my credentials, and am escorted to a post up on Mahogany Ridge.
The bar is very quiet. Besides the bartender, I can’t see anyone else in the darkened and Smooth Jazz-infused drinking emporium.
I order a local drink, a Mai Tai, just for the experience and something a bit different.
It’s served in a goldfish bowl on a stem, bedecked with a slice of lime, a sprig of mint, a stick of sugar cane, a polychromatic orchid, and the obligate paper umbrella.
“Ah. Mai Tai. I will enjoy it.” I said to no one in particular.
One was enough, and I decided to go back to the old standard. Once I explained to the bartender what that was, he made them heroic and enthusiastically.
I’m reading up on a random dossier, making notes in a new file, and puffing away on a Fuentes Onyx double Maduro Churchill cigar.
I hear a slight cough coming from my right, and this here lovely lady, she sat to my immediate starboard and looked at me semi-quizzically.
Not in the mood for shenanigans of any stripe, I give her the obligate Baja Canada nod and tilt of the drink. I return to my dossiers and continue to read and take notes.
“Excuse me!” I hear.
Fearing the worst, either the woman is Karen-oid anti-smoking or a religious fruit-and-nutburger, I slowly turn to face her and reply, somewhat glacially, I have to admit.
“What?”
“That cigar…”
“Here we go…” I mutter, eyes rolling northward.
“Smells exquisite. Could you tell me the brand? My husband would enjoy some like that.” She notes.
Instantly my demeanor switches 180^0.
“Yes, ma’am. It’s an Arturo Fuentes Onyx. Churchill size, or 60 ring x 7” length, double Maduro. Here, take one for your husband. I have an ample supply.” I smile.
“Oh, no. I couldn’t. Could I?” she asks.
“Please. I insist.” I smile the best I could given the circumstances.
“Thank you. You’re too kind…umm…Mr….?”
“Doctor. Doctor Rocknocker. World traveler, oilman, and international ambassador of amity, good drinks, and fine cigars. Call me Rock” I said.
“Oh! A Doctor?” she brightens.
“Yes, of Petroleum Geology and Engineering. Not medicine.” I chuckle.
She chuckles back.
“And I am Hella Aaberg”, as she offers her hand for a quick shake.
“Interesting name, Hella. Scandinavian or Old German heritage?” I ask.
“On my father’s side. He’s Finnish.” She replies.
“But I’ll wager your mother is not Scandinavian, correct?” I ask.
“She was from Truk, an island…”
“In the South Pacific, Micronesia. Was she from Weno city?” I asked.
“Why yes. How could you possibly know that?” she asked.
“Oh, I’ve been there. Great diving amongst the WWII wrecks. I think it’s actually called ‘Chuuk Lagoon’ or something like that now.” I said.
“That’s right! Amazing. Where else have you been?” she asked.
“Anywhere there’s oil, strife, booze, cigars, heavy explosives and typically long distances from whatever most normal people call civilization,” I replied with a chuckle.
Suddenly, I hear a voice booming out behind me.
“Why don’t you save that rapier-like wit for those musky-fuckers back home, Rocko?”
My expression changes. My eyes pop fully wide open.
“Hella?” I asked.
“Yes?”
“May I ask you a favor?”
“You can ask…”
“Thank you. Now, looking over my shoulder, is there a hulking goon of a person, thin up top, paunchy halfway down with the most ridiculously tiny sized shoes you’ve ever seen for a so-called grown man?” I ask.
“Yes. Yes, there is.” She replies.
“I thought so. Many thanks.”
I spin and launch off my barstool and grab Toivo by the hand. He hadn’t seen my left-hand Thagomizer yet.
“Toivo! You old sumbitch. What the flying fennec fox fuck are you, of all people, doing in Hawaii?” I laughed.
“Just keeping an eye on you, Rock!” he laughed equally as loud.
“No, fucking-A, seriously. What the actual fuck? What are you doing in this actual nice place?” I asked.
“Just headed to Tokyo to conduct a bit of service company business. I walked into the lounge and smelled a foul cigar. I figured it can’t be the venerable Dr. Rocknocker. He’s back at some school up north terrorizing geology and engineering grads and undergrads.” Toivo laughed.
“But there I was. Surprise!”, I laughed and pumped his hand.
“What the fuck, Rock. Now what did you do?” he asks, referring to my Ankylosaur tail club left hand.
“Ah, fuck. Long story. Oh, pardon me. Toivo, this is Hella. We were just talking about the South Seas Islands.” I said.
“Planning on running off together?” Toivo laughs, to the amusement of neither party.
“Oh, and this idiot is Toivo, a man with a congenital foot-in-mouth disorder. He’s mostly harmless.” I noted to Hella.
Greetings were shared all around. Hella made some small excuses and said she needed to depart. I gave her another cigar for her husband, shook her hand, and wished her well.
“Here’s my business card. If your husband has any questions, have him drop me a line.” I noted.
Hella smiled beautifully. She said she would. Then she thanked me shook our hands, and like that, there she was, gone.
“Well Toivo, you old bastard. Don't just stand there in the doorway like some lonesome goddamn mouse shit sheepherder, get your ass over here and have a drink.” I motioned over to my perch on Mahogany Ridge.
“Don’t mind if I do”, he says as he deftly winds his way to a seat to my left, snagging a cigar out of my pocket on the way over.
“You might want these”, I say in an exasperated tone, and hand him my gold Dunhill Hobnail lighter and V-cutter gizmo.
He cuts and fires up his heater.
“What you drinkin’, Rock”, he asks.
“Anything with alcohol, as usual. You know that Toiv.” I reply.
“No. I mean right now.” He clarifies.
“Well, I had a Mai Tai. Very nice if you like fruity, flowery drinks. It’s the locals’ favorite.” I reply.
“Sounds good. I’ll have several. And you?” Toivo asks.
“My usual. The bartender is already apprised of the situation.” I reply.
Toivo smiles the smile of one knowing his sobriety is going to be taken out for a swim. Hell, taken out and tossed into the deep end.
Toivo and I sit there, swapping lies, smoking cigars and sipping at our toddies.
Hell, Toivo was slurping them like a sump-pump during an extra-wet summer.
We chattered about family, work, whether or not Tokyo was going to host the Olympics or if the COVID-boogie man scared everyone off.
Toivo, always one afflicted with TB (“Tiny Bladder”) got up to go to the loo for the third time that hour. He left his pocket organizer on the bar and I swear on a stack of Origins of Species, I didn’t touch it.
I reached over to his vacated seat to retrieve my cigar lighter when I looked down and saw in his organizer a tab that reads “Rack & Ruin”.
“Oh. No. Fucking. Way.” I recoiled as I’d just reached out and petted a 6-foot hungover scorpion.
“One of my best friends? Secretly allied with the Agency? No. Not possible.” I drained my drink and called for another.
“No. No. No. It can’t be. No. No fucking way…” as doubt began to dissolve when I thought back to all those times I had just ‘run into’ Toivo.
“But he’s oil patch as well. That could be chalked up to coincidence.” I ruminated quizzically in my brain.
I quickly reflected back on J.M. Darhower: “Yes, you see, there’s no such thing as coincidence. There are no accidents in life. Everything that happens is the result of a calculated move that leads us to where we are.”
She may be the author of the execrable New Adult Sempre series, which Esme likes and I loathe, but she might just be right on this occasion.
Toivo return, lighter in the bladder and good sense. He never even noticed he’d left his organizer out in broad bar light for all to see.
“So, Toivo, when’s your flight?” I ask.
“Oh, man. Was I lucky. The JAL flight to Tokyo from Los Angeles had mechanical trouble and had to divert here. I got a ticket on the plane for that flight, when it continues.
“You mean ‘if it continues’,” I replied.
“Yeah. Yeah. That’s what I meant. Hey! Was that your flight?” he asks innocently. He’s really innocent of fieldcraft.
I decide to have some fun at my old friend’s expense.
“Yep. Hit some CAT (Clear Air Turbulence) and the JAL pilots reported some lighting problem. No apparent ruin to any of the systems. They relay racked their brains to figure it out, but they couldn’t that’s why I here.” I said, waiting for the words to swim upstream in Toivo’s coconut and make some sort of connection.
“Yeah. Double lucky. No problem with the plane and I get to go to Japan early.” Toivo crookedly grins.
“So, no trouble with the plane? Then why haven’t I heard that the flight’s going to resume?” I asked as I pushed a fresh, seriously strong drink to Toivo.
“Oh, must have heard it in the john.” Toivo countered and tried to cover his tracks by taking a huge gulp of his drink and damn near dying coughing.
I pound on Toivo’s back.
“Heimlich time?” I ask.
Toivo signals ‘no’.
“Jesus Christ, Rock. What was that?” he asks.
“Just my usual”, I innocently replied.
“Holy fuck. No wonder you have the reputation of…” Toivo realizes too late that he’s said too much.
“Yeah. They can rack you out. Really ruin a person if they’re not careful.” I reply icily.
“Why, Rock. Whatever do you mean?” Toivo slurred as he realized he’s been caught out.
“The jig is up, you turncoat. You know Agents Rack and Ruin from the agency. Right? You keeping tabs on me for them? You Quisling! You Benedict Arnold!” I almost was on the verge of losing my cool.
“It was nothing. They approached me years ago as I kept being mentioned in your reports. They asked me for some information. One thing leads to another…” Toivo was ready for an Ankylosaur tail club swat to the bean.
“Oh, put your fucking hands down, you asshole.” I smiled and chuckled.
“You’re not mad?” Toivo slurred badly. I had the bartender make him another special drink.
“No, Toivo. Not mad. Just disappointed.” I said, smiling like a Komodo Dragon just finishing up a fortnight-old wildebeest.
Toivo sat there and puzzled and puzzled until his puzzler was sore.
“You’re not going to kill me or anything rude like that?” Toivo asked, half-assedly trying to inject humor into the proceedings.
“Nah. The paperwork’s too ridiculous for me to do another liberation. But, Jesus Fucking Christwagons, Toivo; you could have mentioned it to me. Fuck, I thought we were friends to the end?” I said, dejectedly.
I was really getting through to Toivo. I could tell he was loaded; feeling like shit and massively deplorable.
Great fieldcraft, indeed.
I told him things “are what they are” and that I won’t blow his cover nor his honorarium.
He began to feel better. I often wonder if he was serious about the sanctioning thing.
Then I delivered the strategic missile strike.
“Just remember, Toivo. I wrote your dossier for the Company…”
He swivels to look at me.
“And one for the KGB. Olga says ‘howdy’.” I grin evilly.
Toivo short-circuited at that. Russia is his company’s bread and butter. Now he has the KGB as well as his best buddy looking over his shoulder at every move.
I bought him a few more drinks and continued to needle him about his ’leading a double life’. He was well and truly fuckered when the electric tap-tap driver from before came looking for me to whisk me back to the plane.
Seems it was simply some knocked-out wires on the plane, or slammed bulbs that were generating a false positive, indicating something other than the system that alerts one to something haywire went haywire.
Toivo was pretty much down for the count. I got him sober enough to hand them his ticket and ensure that he was really supposed to be on this flight. Thing was; h e was in Economy, and I was, as always, in Business.
I spoke to Luna, and the plane was going to be even less crowded than previously because some folks could or wouldn’t wait, or didn’t want to go on with the rest of the trip on a ‘damaged’ aircraft, or were just stupid and superstitious.
“Luna, could I pay for the difference between Business and Economy for my less than 100% conscious friend here? He’s had a rough day.” I asked.
“Dr. Rock. Just put him into Business. No one will be the wiser. Luna says so.” As she gave us a grand smile.
“Luna, I owe you. Thanks so much.” I said.
“Now get on board. Your friend looks like he needs all the downtime he can get.”
“Yes, ma’am!” I said and saluted here be best I could which dragging a schnozzled Toivo down the jetway.
I dumped Toivo in a window seat well away from my seat. I know Toivo. He snores like a semi-load of live hogs rocketing downhill locking up the brakes at 88 MPH.
Surprise! There was no one else in Business. Luna looked at me, at Toivo, and gave me a thumbs up.
Whatever I can write to further her career at JAL, she’ll have it before I deplane.
We finally get everyone settled, and with Captain Kangaroo at the helm, we bounced gracelessly off the tarmac, into the warm, tropical Hawaiian air, finally headed for the Land of the Rising Sun.
Toivo was snoring like a chainsaw hitting rusty nails as I worked on the various letters, communiques, and dossiers which needed updating before we reached touchdown. I gave Luna a thick letter with instructions not to open it until we were on the ground and Toivo and I were well off and away into the terminal.
We left Hawaii at 1300 hours, so we should arrive at Tokyo Nareda around 4:00 pm, the previous day. I was so bereft of time and time zones, I couldn’t figure out what time it really was, as judged by my biometric rhythms, so I asked Luna for a stiff drink as I was kicking off my boots and going to attempt to get some kip.
She brought me another liter or so eponymous drink. I was sawing logs by the time I slurped the last swig of that nifty drink.
Suddenly, or later, I have no idea really, some loudmouth drunk asshole from way-the-fuck-back in economy-land toward the ass end of the plane staggered into Business demanding free drinks.
Luna was nothing but civil, and asked him to both shut up and return to his seat. His air cabin hostess, or whatever the fuck they’re calling them these days, will attend to his needs.
“Naw they won’t! They want me to pay for more drinks! I’m broke but I demand more booze! You fucking owe me.” railed the asshole. “I sat at the bar in Hawaii for four hours. Them fuckers charged me an arm and a leg!”
“No, they don’t owe you shit”, I said in a voice that unmistakably loud and clear.
“Fuck you, old man! You stay the fuck out of this!” he bellowed. “Shut up or I’ll do ya’!”
“’Old man’? ‘Do me’? Excuse me. Luna, may I have a word alone with this individual?” I asked sweetly.
Luna shook her head in the affirmative, and I stood up to confront this flagrant asshole.
“Now look, Scooter. You have gone way, way over the fucking line. You are loud. You are abusive. You are obnoxious. And you stink. Plus you insulted a person who is just barely containing his righteous wrath right now. So, I’m giving you one and one only chance to shut up, sit back down before your body spontaneously develops all sort of bruises, contusions, broken bones, and unconsciousness.” I said calmly, evenly, and threateningly.
“What da’ fuck you think you’re going to do…old man?” he screeched, trying to inflate himself into full mammalian threat posture, all 5’ 9” of it.
He didn’t notice Toivo walking up quietly behind him, as Toivo was returning from the head, quiet as a moose.
“Well, Scooter, I am an Air Marshall. Duly appointed, fully trained, and properly pissed off. Right now, I can arrest you, physically detain you, turn this flight around and take you to the Hawaiian police, at your cost for the inconvenience of the entire flight. Or I could arrest you, physically detain you, and turn you over to the Japanese authorities when we land. It’s really your choice. Choose wisely.”
To be continued…⇝